Find out why investing in Digital Marketing makes all the difference during a crisis
It should be no surprise that online purchases have gone up 40% since the beginning of the COVID-19 Pandemic.
The digital transition was already underway, but the current scenario has accelerated the transformation and made the “100% digital world” a reality.
In the same proportion, we will see substantial growth in Digital Marketing actions over the coming years. More than ever, maintaining an online presence will be decisive for your business’s success.
Still not sure about it? Then this article is for you. Here, we’ll show you some of the main reasons for investing in your Digital Marketing strategy!
Physically far away; digitally close
Social distancing has shortened the path towards the digital revolution. Yes, we will have a brief, turbulent period in which our relationship with digital solutions will be strained, especially until we find a vaccine. But the fact is, even in the future, digital will be the norm – or rather, will continue to be.
Therefore, for your product to reach its customer, it is necessary to invest in media that reaches them where they are. Below is a list of just a few aligned solutions.
- Inbound Marketing
- Content Marketing
- Social Media
In one way or another, it’s always essential to keep the following in mind: we are more connected than ever!
SEO as a new business compass
Investing in SEO (Search Engine Optimization) has never been more critical. By being digital, our behavior is directly reflected in our search history.
Besides, everything you knew about your consumer has changed from one moment to the next, priorities and needs flipped, as well as interests. If we follow daily search histories, we will have access to the customer’s new consumption pattern with the appropriate tools.
Note: If consumer behavior has changed in this way, you can imagine that you also need to adjust and recalibrate your data analysis. Data scientists also need to be aware of all these changes!
Some simple examples show changes in behavior. Try, for example, searching for Telemedicine, Remote Work, or Distance Learning on Google Trends. You’ll see a drastic spike in searches over the last six months. You can conduct this test in any business sector.
A new way of relating to customers
Do the same test as before, but this time, research each of the social networks. Interest in them has also been increasing over this period. It’s a little predictable, isn’t it? Exploring this new way of relating can be an opportunity for you to maintain close contact with your family, friends, and customers.
Many brands have bet on positioning themselves clearly and effectively in relation to the crisis. Think about your client’s priorities: he will hardly be looking for shoes, bags, airline tickets, etc. It is time to be less aggressive and more empathetic in terms of positioning and marketing campaigns.
Important tip: Show that you are on your customer’s side that you understand their pain. This could very well put you one step ahead of the competition.
New times, new positioning
It is no use applying the old formulas, much less denying the fact that things have changed. Corporations that have managers with denial traits are less resilient.
Reshaping your marketing and business strategies is what will keep your company steady in this period of crisis. This is the advantage of being a company with leaders who accept the current context and incorporate changes. They are better prepared to conduct their business more fluidly.
Consultants and marketing experts can study the market to rethink the positioning of your business. Is it necessary to change your offers? Distribution? Who knows, even disclosure and positioning?
Note! With a focus on data and new consumer aspirations, you’ll be able to make targeted offers.
Marketing “from home.”
Solutions like Inbound Marketing are viable in the Pandemic context since all actions can be performed by professionals working remotely.
You don’t need professionals working in the office to create content for a blog or to trigger an email to your customer base. You can also perform remote monitoring and management with all these actions.
With the appropriate tools to monitor productivity, your performance during this crisis will undoubtedly increase.
Low cost for a moment of restraint
In times of uncertainty, we tighten our budget. Another reason to invest in Digital Marketing. Most of the actions in the area are efficient and cost-effective. Best of all, you can modulate costs according to your needs and your budget.
The most important thing is that, in any situation, Digital Marketing has a guaranteed ROI (Return on Investment) for the business.
Digital Marketing will be the driving force for Remote Transformation in times of COVID-19, social isolation, and all new rules. It may seem like an exaggeration, but this strategy will be the only way for organizations to ensure contact with their customers and remain one step ahead of the competition.
Here at MJV, we have consultants specialized in this area. They can assess your business’ situation and propose quick and specific solutions. Besides, we connect Marketing solutions with Data Science to further boost your results.
Please contact our experts to find out how we can begin to transform your business today!