People transforming business

This is typically where our projects start: collecting and analyzing data. It’s a deep dive into the user, the business background story and other stakeholders involved. The main goal here is generating intelligence and insights to support the decision-making process, through an array of qualitative and quantitative tools.

Once the problem has been effectively diagnosed and reframed, it’s time to start sketching solutions. Brainstorming is one of the most widely used techniques in a creative process, however we like to do it collaboratively making it a guided co-creation experience including client and end-user.

Before we invest time and money in building the actual final solutions, we always proof test concepts with the user herself. We get validation through cycles of testing, ranging from low-fidelity prototypes -quick and easy tangible representations of an idea- to high-fidelity prototypes -more complex models that resemble the final version of a product ,service or process.

This is where we define all aspects of what is going to be created -functional and physical attributes, capabilities, quality and other characteristics. These are very important guidelines for building the solution and they should include: business requirements, user requirements and design requirements.

We use Agile Methodology to build digital products, adapting tools and processes to each specific project. We feel this approach contributes to maintaining focus on the user while at the same time allowing more transparency for the client and flexibility to refine and reprioritize the overall design backlog.

Once the initial project is complete, our flexible team of skilled experts can help maintain, optimize and iterate focusing on increased efficiency for your company.