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The Top 5 Most Read Articles of 2021 – And Why

Let’s take a retrospective look back at our most popular articles of 2021. Read on as we provide a quick description of each article and our analysis as to why they were so popular in a year full of change and challenges.

2021 has been a stormy year for companies all around the world. As countries and businesses begin to find their footing in the new remote environments and digital economies they find themselves in, what they are interested in is naturally adjusting.

Along with this, new trends and buzzwords are emerging, indicative of the future that is just around the corner. All of the above is affecting what search inquiries we make and what most grabs our attention.

For this reason, we have put together this article to analyze which MJV content was most viewed and shared throughout the year, to provide you with an idea of what people were most interested in and why.

Below we rank the top five articles of 2021 as well as our insights into what made them so popular. We hope you enjoy them and find them as insightful as other users have over the past year.

Let’s get to it.

5. The Importance of Knowledge Management

A digital agreggator can connect people's insights.
Consolidate your company’s legacy.

Knowledge Management is the first on our list at number five. With companies all over the world shifting their workplaces and marketplaces over to digital platforms, it’s no surprise that Knowledge Management is one of the most accessed articles on our website.

Getting used to new applications for workflow, storage, and communication is a task that is relatively easy to accomplish (when done one at a time), but the breakneck speeds at which companies underwent digital transformation during the pandemic, was too much for some.

A lot of information storage and sharing within an organization can happen informally. But in the current remote working environment, getting someone to do something as simple as sending you a link to an unlocated document, can be unnecessarily difficult.

The biggest advantage of Knowledge Management is the fact that once a system has been put in place, it remains in place, as a permanent repository of information for the foreseeable future. With periodic updates and improvements, it can provide continuous quality of life improvements for your employees, boosting productivity and efficiency throughout the organization.

If you’re struggling to get the right information you need, when you need it, or are just looking for a way to streamline and simplify your information storage, check out our Knowledge Management article here.

4. The Three Phases of Design Thinking: Immersion, Ideation, and Prototyping

An artistical representation of a brainstorming process, one of the Design Thinking tools.
Design Thinking is probably the element behind your entire innovation processes.

If you ask C-level employees what the number one way out of a crisis is, their answer will undoubtedly be innovation. Here at MJV we firmly believe that design-oriented culture is the best way to get there.

One of the leading methods for implementing design culture within an organization is the use and dissemination of the Design Thinking methodology.

Design Thinking is nothing new and it’s far from anything that can even be considered obscure. As far as methodologies are concerned, it’s the bread and butter of most consultancies and design-oriented organizations. So why is it so popular?

Design Thinking might be an older concept, but it’s far from outdated. Its benefits and possible applications are vast. The methodology is flexible enough to fit into any market sector and impactful enough to actually make a difference where it’s applied.

If you’re striving to make your company more design-driven, or are just curious about what Design Thinking can do for you, why not take a closer look at this article?

3. Edge AI: discover the new limits of Artificial Intelligence

An artistical representation of Alexa Echo Dot, Amazon's virtual assistant.
AI is the foundation stone of some of the most important technologies for the new years.

With digital presence becoming a mandatory part of business, sectors all over the world have begun to embrace more and more what technology has to offer.

One of the biggest buzzwords surrounding companies in today’s market is Artificial Intelligence. So it’s no surprise that our article on Edge AI breached our top three.

Edge AI is a little different from classic Artificial Intelligence in that it operates in a much more decentralized way. The concept of Edge “Anything” means that a piece of tech is being processed and carried out on user devices.

The decentralization of processing power is something that has been tested before but never had the real infrastructure needed to become commonplace. With more people than ever before having access to smartphones and the internet, it has never been a better time to invest in Edge Technology.

If your company has just recently gotten into the digital swing of things, you might be wondering what automation can do for you. The best aspect of cutting-edge automation is its price range, which has decreased significantly over the years and is now easily available for even the smallest companies.

That material can be accessed here.

2. Six benefits of Data Science for your business

A computer screen shows a randomic dataset.
Is Data Science the new Business Intelligence?

With technology becoming more accessible and data production and consumption growing year by year, Data Science is becoming less of a differential and more of a requirement in remaining competitive.

More users are defaulting to using apps and websites for their products and services than ever before. This has created a surge of new data within the digital market. While this flood of data can be a good thing when it comes to gaining more information about your clients, it can also be a daunting task to sort through it all.

The easiest blunder is thinking that all data is the same and that the data collection game is all about quantity over quality, which couldn’t be further from the truth.

The reality is that data can be dangerous. Without a proper Data Science department, bad data can worm its way into analysis and cause decision-making to be based on inaccurate or incomplete data.

It’s no wonder that Data Science has become a crucial part of every digitally mature organization. If you’re looking to bolster your data extraction and insight generating capabilities, then this article is right up your alley.

1. From a VUCA world to a BANI one: how uncertainty has changed and how your company can prepare

VUCA or BANI, the world is spinning really fast. Know how to better anticipate changes.

Our most accessed content in 2021 was undoubtedly the most applicable to the current global context. The concept of VUCA and BANI, how they came about, and how they apply to the current context companies and clients find themselves in today.

VUCA is a term created in the post-Cold War era that stands for: Volatile, Uncertain, Complex, and Ambiguous. In the period known as the Red Scare, individuals and organizations underwent a drastic change in the way they interacted with the world around them and the people they met.

This context shaped the way that customers and companies interacted with each other and amongst themselves. These contexts are important to be able to measure the current situation’s temperature, as well as the most logical and profitable paths forward.

A similar shift in the global context occurred in 2020. Created by American anthropologist, author, and futurist Jamais Cascio, the term BANI considers the changes brought about by the pandemic. The acronym stands for Brittle, Anxious, Nonlinear, and Incomprehensible.

This alteration in context tends to occur naturally and invisibly, meaning that its existence is only made aware after the change has already occurred. Keeping this context in mind serves as a way for companies to prepare for possible future reactions to present stimuli. If you’re interested in understanding these concepts in more detail, you can find that article here.

If you’re interested in what the future of innovation might look like, do not forget to take a look at our 2022 Innovation Trends report.

As the new year approaches, companies are making provisions for the future, while consumers are preparing for more of the same. It’s difficult to know exactly what lies around the corner. But it’s important to look back, look at the year and then fully grasp its challenges, opportunities, and consequences.

And while we can’t change what has happened, we can certainly prepare ourselves for what’s to come. In addition to the main blogs, we at MJV have prepared a collection with insightful content released this year.

There are ebooks, webinars and, of course, evergreen content that are true champions of the audience. Take a look at our list and don’t leave any references behind for 2022. Happy New Year!