05/12/2025
Innovation
What Are “Innovation Services” and How Are They Defined in Recent Sources?
From strategic support to value creation: understand the concept that connects specialized consulting with the delivery of new experiences
14/11/2025
Artificial Intelligence (AI)
What are the ethical considerations of presenting synthetic feedback as genuine?
Synthetic feedback accelerates research, but using it without transparency can destroy your client’s trust. A guide to the ethical limits of AI
07/11/2025
Artificial Intelligence (AI)
The Rise of Synthetic Research
From niche to multibillion-dollar growth: how simulating human behavior with AI is redefining market research