The hyperconnected client demands products and services more focused on their needs because their habits are different now: they don’t stay the same way, they don’t move the same way, they don’t research and they don’t consume as they used to. To understand this new moment, you need to answer a simple question: what is digital transformation?

In this post you will find the answer and also learn about the new generation of consumption.

First of all, what is digital transformation?

Everything gets much faster and the volume of information increases. To accompany this new phase, companies from different niches begin to see beyond and create business opportunities: technology is now used to facilitate the connection between brand and customer and ensure more assertive results. 

Digital Transformation is all about using digital technology to change your organization and prepare it for the new era of consumption. Its a new way to deliver products and services to customers. In order to do this, you need to integrate the new tech solutions into all areas of your business.

The role of companies in the new generation of consumption

Today’s consumers are able to access information digitally and use multiscreen on many devices simultaneously. This makes purchasing power more immediate and companies start to realize the need to digitize to keep up with the new consumer movement. But what is the role of companies in this context?

Organizations need to use technologies that provide more agility and accessibility to the user, creating an experience that meets their needs and also allows them to create new preferences, aligned with the organizational culture of their business.

Opportunities generate new business

Understanding the new consumer and his desires allows us to take advantage of new niches market to develop products and services more focused on the user. Some companies see opportunities still incipient and develop new business fronts. This is the case of Netflix, Ifood, Airbnb, Uber, among others.

New technologies are no longer synonymous only for comfort or modernity. In the Age of Digital Transformation, innovation revolutionizes from communication with the user to the demand for new products and services and their relationship with the new markets. The American company Uber, is an example of a change in mindset regarding urban mobility: the company was one of the first to use the concept of e-hailing (*) to attract customers at a much lower cost.

(*) e-hailing – the act of requesting transportation through electronic devices, usually cell phones or smartphones.

E-hailing offers some advantages over traditional forms of urban locomotion:

Cutting-edge technologies optimize performance

Previously seen in science fiction films and animations, the new gadgets offer unimaginable solutions just a few years ago, such as wearable devices or wearable devices. Nanotechnology allows the integration of new devices, ensuring agility, accuracy and better use of data.

The impact of Digital Transformation

If you want to answer the question “what is digital transformation?”, you need to know how some areas already advancing in the use of these technologies to improve performance, increase reach and ensure better results.

New technologies to add value

A few years ago, a successful business was one that had an immutable value proposition, with some differentiation in products and market targeted for execution. In the digital era, it is necessary to establish synergy with the client, invest in research of interest and change processes, as they become common sense. The changes don’t refer only to the insertion of technology in business, but a new organizational culture, which sows and promotes innovation.

If you want to know more about this subject, download our e-book “what is digital transformation” right now!

Ebook - What Is Digital Transformation