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The Impacts of ‘Low Code/No Code Movement’ in Your Business

In recent years, the Low Code/No Code forms of creating applications and solving technical problems have become increasingly relevant. They represent a slow and gradual evolution that began with WIMP in the early 1970s, generating products such as WYSIWYG web publishers, and now permeates almost every software and application category.

However, this increase in popularity does not come without confusion – between end-users and vendors. Even the terminology “Low Code” and “No Code” can be misleading, since the distinction is not necessarily about how much code is needed to solve a problem, but the person involved and the scope of the project in question.

We will talk about this throughout this article. 

Continue reading to understand what “Low Code / No Code Movement” is and see how it can impact your business!

The Low Code / No Code movement 

The Low Code / No Code Movement is one of the most significant phenomena of recent years regarding the Information Technology (IT) industry. It consists of using tools and methods that allow people with little or no software development knowledge to work using, for example, graphical editors and simplified flowcharts.

If for many years system programming was a privilege for language and technical insiders, now, with the phenomenon of Low Code / No Code, this exclusivity falls apart.

It is, therefore, a revolution, as simplicity and agility in development are the hardcore of this approach.

For companies, especially those that do not have software development in their core business, this movement represents more possibilities to innovate using technology. 

It is also interesting to think about this phenomenon from the viewpoint of the change of mentality, both concerning the professional developers as well as the project and business managers.

Greater access regarding the possibility of developing technological products democratizes capacities while facilitating the incorporation of Artificial Intelligence, among other innovative technological facilities. 

Companies that are open to digital transformation and are in touch with the most modern in the IT world have made an excellent use of the Low Code / No Code Movement – we show you a success case that exemplifies this trend!

Differences between Low and No Code

To further deepen it, it is interesting to define what the terms Low Code and No Code are. Check out what differentiates one concept from the other:

Low Code

This term refers to modular platforms and solutions used by people with a technical profile who need to employ as little programming as possible when developing technological applications.

In other words, with a Low Code development platform, developers do not encode an application line by line; they just draw it – like a flowchart – using pre-configured programming.

No Code

On the other hand, No Code platforms are visual and very simplified solutions that, in theory, allow a layman in programming to develop a product (websites, games, applications, etc.).

Generally, No Code platforms provide drag-and-drop processes, as well as extensive developer support during authoring. 

The impacts of the Low Code / No Code movement on your business

All right, let’s bring this phenomenon into the “real world”? 

See below, what impacts the Low Code / No Code phenomenon can generate in your business.

Ease to innovate

By combining agile methodologies with No and Low Code platforms, you can accelerate the creation of applications and test new technological ideas. Thus, prototypes that would take days to get off paper, can be presented in hours. And that paves the way for innovation.

Flexibility to create more user-centric applications

One of the great challenges of companies in digital transformation is to create technological products that deliver a quality user experience. 

In this sense, Low and No Code platforms facilitate the creation of functions more adherent to the needs of users. Also, the removal of parts that hinder usability becomes faster. 

Greater power to customize legacy solutions

Companies also often spend a lot of time and money to tailor legacy solutions (ERPs, CRM, etc.).

By embedding the Low and No Code philosophy into their processes, they perform customizations more quickly and efficiently, testing as many possibilities as are required. 

Reducing costs and increasing productivity

Every business knows how expensive it is to hire high-performance developers. Because Low and No Code solutions and methods offer semi-finished structures, it is possible to work with early-career professionals or even amateurs.

On the other hand, professionals with enough technical knowledge can also have their productive capacity increased – since they no longer need to waste so much time working on traditional “line by line” coding.

Autonomy for teams outside IT

Another very positive impact of the Low Code / No Code Movement is that people who are not part of the IT team can contribute with the development of applications, or with the improvement of what is already done.

More strategic IT performance

Without spending much time working on complex development projects, IT can take another step toward a more strategic, less operational action. 

Of course, it will be up to this department to establish rules and guide amateur users, avoiding mistakes or inappropriate postures, for example. But even this becomes simpler and faster.  

More agile digital transformation

In today’s digital world, transformation is a constant. Development of solutions based on the Low Code / No Code philosophy eliminates most of the complexity of creating and testing new applications. 

And the reduced complexity results in easier access in innovation and keeping up with market movements.

Chatbots and No Code: An Ideal Union

Chatbots are making communication between companies, employees, and customers more agile and efficient. According to Gartner, it is estimated that by 2020, around

85% of customer service services are performed virtually. 

However, these “virtual assistants” are only really useful when they provide an excellent user experience. This means interactions need to become less and less “robotized”, more natural and practical. It also means mechanics must become more aligned with the strategic positioning of the business.

This is where the No Code philosophy can help. With platforms that require little or no technical knowledge, people from the most varied departments of companies can work together to improve the chatbots used by the company. In some cases, even users can customize the way they want to interact with “virtual assistants.” 

This can lead to marketing campaigns and customer care processes, among others, to a level of efficiency and potentiate results. 

Success case: Drinks multinational company invests in chatbots to get closer to consumers

Receiving friends and family for a meal is very good, however, being the host of these occasions is often exhausting, turning something that should be fun into a challenge.

Aimed at minimizing the distress of these meetings and approaching its consumers, a worldwide beverage manufacturer asked MJV for a solution that facilitated the meeting of people through meals, occasions at which drinks are often consumed.

Validation of hypotheses

Concerning an international gastronomic site, MJV`s mission was to develop a solution for the pains of being host. 

Based on techniques of the Lean Methodology, three sprints were developed in which some hypotheses were constructed, measured and validated. 

The first sprint gave rise to the journey of receiving and the personas that they receive, that is, the order of actions performed by a host to receive people at home, and the profiles of people who are usually the hosts. In the second sprint, the team discovered what were the pains of each person and its population. 

The data collected in these first two stages gave rise to ideas that led to the third and final sprint, in which prototypes were created to be tested.

Artificial Intelligence that humanizes

The initial prototype tested was a chatbot, which functioned as a personal assistant helping hosts run their event. 

In addition to chatbots, we also tested the type of dialogue used in the interaction and the call to action functions that lead users to take action.

From the prototypes, the MJV team decided upon the minimum viable product, (MVP) in a record time of seven weeks. This time was unprecedented for the customer and made it possible for the MVP, a simplified version of the product, to be tested in a time of high commercial appeal for the manufacturer.

After successfully testing the MVP, the next step is to involve testing on ideas not yet prototyped, and developing and implementing version 1.0 of the chatbot, which will feature Artificial Intelligence to help people on the journey of being hosts in various occasions.

Do you understand how the Low Code / No Code Movement is revolutionizing the development of technological applications? Learn more through MJV’s chatbot ebook: Chatbots The definitive guide to implement them in your business!