2 min read

CONTACTLESS 2.0 Are you ready to explore the possibilities within your business?

We are all thinking about what our new normal entails, but have we stopped to evaluate our present?

The new normal, currently under construction, calls for us to reflect, embrace uncertainty, and act immediately in a world where all parts of organizations need to operate with low-touch interactions to keep everyone safe—the world of what we call: Contactless 2.0.

To embrace a Contactless 2.0 future and thrive, businesses will have to adapt their operations to ensure resilience in this new normal, from idea development to product or service delivery to consumers.

To prepare for the future, you need to analyze the present context and the implications of Contactless 2.0 in the new normal of your businesses. How? Start by asking yourself:

Does my business understand what it means to be in the new normal? 

The new normal is here, but what exactly is it, and what does it mean for your business? Look at your current state as an organization and envision what it would mean to embrace the new normal for your business to thrive in an environment of uncertainty and constant change.

Are any of the touchpoints across my business operations able to adapt to the new normal? 

If you look at the touchpoints that enable your business to run as-is, are there any areas or aspects that can be adapted to fit the needs of the new normal? Assess your operations at different touchpoints to see if new technologies, processes, or business models can readjust these operations in a Contactless 2.0 world. 

What components across my operations need to shift to enable a successful contactless business model?

Shifting to Contactless 2.0 will have implications – whether positive or negative, wide-reaching or minor – on your business. Start looking at your current business model to see the impacts of shifting to a new normal.  

How can I execute my business in a more contactless way and with as little touchpoints as possible?

Contactless 2.0 does not just begin at your physical point of contact with your consumer. Look at the journey of your business operations and start thinking about how you can execute them with little to no contact between people, businesses, services, or products. 

As our current health crisis continues to impact our economy, contactless approaches and business models are more relevant than ever. However, it’s essential to consider that reduced contact encompasses more than just the final touchpoint with your consumer. Look at your business holistically to understand your current touchpoints from a comprehensive point of view.