{"id":9869,"date":"2017-11-03T21:53:54","date_gmt":"2017-11-03T23:53:54","guid":{"rendered":"https:\/\/www.mjvinnovation.com\/blog\/design-thinking-como-metodologia\/"},"modified":"2017-11-03T21:53:54","modified_gmt":"2017-11-03T23:53:54","slug":"design-thinking-como-metodologia","status":"publish","type":"post","link":"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/design-thinking-como-metodologia\/","title":{"rendered":"Design Thinking: como a metodologia agrega valor ao seu neg\u00f3cio"},"content":{"rendered":"

O Design Thinking<\/span> nos desafia a entregar resultados que atendam \u00e0s reais demandas do usu\u00e1rio, em conformidade com os objetivos esperados pela empresa. Quando aplicado, pode alterar significativamente pessoas, processos e sistemas corporativos.<\/span><\/p>\n

O que torna o Design Thinking t\u00e3o eficiente \u00e9 a sua abordagem centrada no ser humano. Por meio de um processo estruturado em diferentes fases<\/a>, que compreendem <\/span>imers\u00e3o, idea\u00e7\u00e3o e prototipagem<\/span><\/a>, este m\u00e9todo pode ajudar as empresas <\/span>\u00e0:<\/span> a criar uma cultura de inova\u00e7\u00e3o, engajar suas equipes, desenvolver projetos assertivos e ter um melhor custo-benef\u00edcio na elabora\u00e7\u00e3o de um produto\/servi\u00e7o.\u00a0\u00a0<\/span><\/p>\n

Em cases da MJV, o Design Thinking j\u00e1 foi utilizado para:<\/span><\/p>\n

    \n
  1. Implementar a cultura da inova\u00e7\u00e3o em uma rede de bancos<\/span>;<\/span><\/li>\n
  2. Desenvolver um programa de treinamento em uma empresa do ramo aliment\u00edcio<\/span>;<\/span><\/li>\n
  3. Melhorar a experi\u00eancia dos usu\u00e1rios de caixas eletr\u00f4nicos<\/span>;<\/span><\/li>\n
  4. Melhorar a experi\u00eancia de pacientes em hospitais<\/span>;<\/span><\/li>\n
  5. Criar um novo modelo de educa\u00e7\u00e3o \u00e0 dist\u00e2ncia<\/span>.<\/span><\/li>\n<\/ol>\n

    5 motivos para implementar o Design Thinking:<\/strong><\/h2>\n

    Foco no usu\u00e1rio<\/strong><\/h3>\n

    O Design Thinking \u00e9 uma abordagem para solucionar problemas complexos, colocando o usu\u00e1rio<\/span>\u00a0no centro do processo. O objetivo \u00e9 desenvolver solu\u00e7\u00f5es \u00fateis que atendam \u00e0s expectativas e necessidades <\/span>de quem vai usufruir da solu\u00e7\u00e3o proposta. Esta abordagem aproxima a empresa do usu\u00e1rio, permitindo-a compreender suas frustra\u00e7\u00f5es e como podem tornar mais satisfat\u00f3ria a experi\u00eancia do cliente com seus produtos ou servi\u00e7os.<\/span><\/p>\n

    Estimula a experi\u00eancia colaborativa<\/strong><\/h3>\n

    Construindo uma equipe multidisciplinar \u00e9 poss\u00edvel sair da zona de conforto para absorver experi\u00eancias, conhecimentos e habilidades de outras \u00e1reas, essenciais para uma vis\u00e3o mais abrangente do projeto.<\/span><\/p>\n

    Preza pela empatia
    \n<\/strong><\/h3>\n

    Um dos principais fundamentos do Design Thinking \u00e9 a <\/span>empatia<\/a>. Esse conceito exige a compreens\u00e3o e identifica\u00e7\u00e3o das necessidades e desafios enfrentados pelas pessoas com o produto ou servi\u00e7o oferecido. A finalidade \u00e9 propor melhorias a partir do entendimento sobre a experi\u00eancia e as motiva\u00e7\u00f5es do usu\u00e1rio final.<\/span><\/p>\n

    Economia de tempo, dinheiro e recursos
    \n<\/strong><\/h3>\n

    Na etapa de prototipa\u00e7\u00e3o, os testes com o p\u00fablico-alvo s\u00e3o feitos antes de implementar a vers\u00e3o final de uma solu\u00e7\u00e3o, o que reduz significativamente o retrabalho, economizando tempo, dinheiro e recursos.<\/span><\/p>\n

    Busca solu\u00e7\u00f5es para problemas reais
    \n<\/strong><\/h3>\n

    Como a metodologia \u00e9 centrada na experi\u00eancia do usu\u00e1rio, o objetivo final \u00e9 tang\u00edvel e significativo para o mercado. Ao buscar solu\u00e7\u00f5es para problemas reais de um p\u00fablico-alvo, o Design Thinking aproxima a empresa do consumidor, aprimorando e satisfazendo anseios espec\u00edficos e reais.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Criar solu\u00e7\u00f5es inovadoras pode ser uma tarefa sistem\u00e1tica e organizada. O Design Thinking oferece uma nova forma de pensar a solu\u00e7\u00e3o de problemas, com foco no usu\u00e1rio. A partir de seus anseios, desejos e necessidades, a metodologia prop\u00f5e solu\u00e7\u00f5es que agregam valor ao neg\u00f3cio.\u00a0","protected":false},"author":6,"featured_media":9870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1638,143],"tags":[],"class_list":["post-9869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-thinking-pt-br","category-inovacao"],"acf":[],"yoast_head":"\nDesign Thinking: como a metodologia agrega valor ao seu neg\u00f3cio - MJV Technology & Innovation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/design-thinking-como-metodologia\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Design Thinking: como a metodologia agrega valor ao seu neg\u00f3cio - MJV Technology & Innovation\" \/>\n<meta property=\"og:description\" content=\"Criar solu\u00e7\u00f5es inovadoras pode ser uma tarefa sistem\u00e1tica e organizada. 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