{"id":9796,"date":"2018-02-01T22:03:54","date_gmt":"2018-02-02T00:03:54","guid":{"rendered":"https:\/\/www.mjvinnovation.com\/blog\/gamificacao-nos-negocios-passo-a-passo\/"},"modified":"2018-02-01T22:03:54","modified_gmt":"2018-02-02T00:03:54","slug":"gamificacao-nos-negocios-passo-a-passo","status":"publish","type":"post","link":"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/gamificacao-nos-negocios-passo-a-passo\/","title":{"rendered":"Gamifica\u00e7\u00e3o nos neg\u00f3cios: passo a passo"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/cdn2.hubspot.net\/hubfs\/455690\/pexels-photo-515169.jpeg\" alt=\"pexels-photo-515169.jpeg\" width=\"770\" height=\"513\" \/><\/p>\n<p>Implementar o uso de games nos neg\u00f3cios pode ser a estrat\u00e9gia ideal para empresas dispostas a inovar. Mas voc\u00ea sabe como implementar o processo? Para trazer a gamifica\u00e7\u00e3o para dentro da empresa \u00e9 preciso seguir os seguintes passos:<\/p>\n<ul>\n<li><span style=\"font-size: 24px;\"><strong>Compreenda o problema e o contexto<\/strong><\/span><\/li>\n<\/ul>\n<p>Utilizando o\u00a0<a href=\"http:\/\/blog.mjv.com.br\/ideias\/3-fases-design-thinking-imersao-ideacao-e-prototipagem\" target=\"_blank\" rel=\"noopener noreferrer\">Design Thinking<\/a>\u00a0como metodologia,\u00a0\u00e9 preciso realizar entrevistas e\u00a0a observa\u00e7\u00e3o do comportamento do usu\u00e1rio final com a finalidade de entender suas necessidades e anseios, como pensam e agem em determinadas situa\u00e7\u00f5es. Desta forma \u00e9 poss\u00edvel desenvolver solu\u00e7\u00f5es mais assertivas, a partir do processo de gamifica\u00e7\u00e3o, compreendendo tamb\u00e9m os objetivos do neg\u00f3cio e a cultura empresarial.<span style=\"background-color: transparent;\">\u00a0<\/span><\/p>\n<p><span style=\"background-color: transparent;\"><!--more--><\/span><\/p>\n<ul>\n<li>\n<div><span style=\"font-size: 24px;\"><strong>Entenda qual \u00e9 a miss\u00e3o do jogo<\/strong><\/span><\/div>\n<div>\u00a0<span style=\"background-color: transparent;\">\u00a0<\/span><\/div>\n<div>\n<p>A miss\u00e3o \u00e9 a raz\u00e3o de existir do jogo, o objetivo principal da iniciativa de Gamifica\u00e7\u00e3o. Esta etapa \u00e9 extremamente significativa para que o jogo seja bem sucedido e tenha apelo junto aos jogadores.<\/p>\n<\/div>\n<\/li>\n<li><span style=\"font-size: 24px;\"><a href=\"http:\/\/blog.mjv.com.br\/perfis-de-jogadores-quem-e-quem-na-gamificacao\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Saiba quem s\u00e3o os jogadores<\/strong><\/a><\/span><\/li>\n<\/ul>\n<div>Para elaborar uma estrat\u00e9gia certeira \u00e9 preciso conhecer a motiva\u00e7\u00e3o dos envolvidos com o jogo: seus h\u00e1bitos, suas caracter\u00edsticas comportamentais e demogr\u00e1ficas v\u00e3o definir a estrat\u00e9gia para o desenvolvimento do jogo.<span style=\"background-color: transparent;\"><br \/>\n<\/span><\/div>\n<div><\/div>\n<ul>\n<li><strong style=\"background-color: transparent;\"><span style=\"font-size: 24px;\">Defina os crit\u00e9rios norteadores<\/span><br \/>\n<\/strong><span style=\"background-color: transparent;\"><br \/>\n<\/span>Os\u00a0crit\u00e9rios norteadores\u00a0s\u00e3o diretrizes que guiam o projeto, para que aspectos cruciais n\u00e3o sejam negligenciados. Por exemplo, um crit\u00e9rio norteador pode ser a pr\u00e1tica de estimular a\u00a0coopera\u00e7\u00e3o entre os jogadores\u00a0ou a troca de informa\u00e7\u00f5es entre os participantes.\u00a0Os crit\u00e9rios norteadores precisam estar de acordo com os objetivos do neg\u00f3cio.<br \/>\n<strong><br \/>\n<\/strong><\/li>\n<li><strong><span style=\"font-size: 24px;\">Crie a mec\u00e2nica<\/span><br \/>\n<\/strong><br \/>\nA mec\u00e2nica \u00e9 o n\u00facleo do jogo. \u00c9 neste momento que s\u00e3o definidos os objetos, e tudo que pode ser visto ou manipulado no game, como personagens, placares ou fichas, al\u00e9m das regras e\u00a0 atividades que o jogador deve concluir. \u00c9 neste processo que s\u00e3o definidas: as conquistas e recompensas, a forma de pontua\u00e7\u00e3o, as moedas virtuais ou at\u00e9 mesmo bonifica\u00e7\u00e3o em dinheiro.<\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: 24px;\"><strong>Desenvolva ideias para o game<br \/>\n<\/strong><\/span><br \/>\nTodo jogo tem uma hist\u00f3ria, os mais apaixonados pelo mundo dos jogos eletr\u00f4nicos sabem muito bem disso. A\u00a0aventura dos irm\u00e3os M\u00e1rio para salvar a princesa (<em style=\"background-color: transparent;\">M\u00e1rios Bros. Nintendo<\/em><span style=\"background-color: transparent;\">), a trajet\u00f3ria das lutas do Mortal Kombat (<\/span><em style=\"background-color: transparent;\">Midway Games<\/em><span style=\"background-color: transparent;\">) ou o her\u00f3i cibern\u00e9tico Master Chief (<\/span><em style=\"background-color: transparent;\">Xbox, Microsoft<\/em><span style=\"background-color: transparent;\">), s\u00e3o alguns l\u00fadicos exemplos que o roteiro importa. E n\u00e3o \u00e9 diferente no processo corporativo de Gamifica\u00e7\u00e3o.<br \/>\n<\/span><span style=\"background-color: transparent;\"><span style=\"background-color: transparent;\">Para chegar a um roteiro que esteja de acordo com a realidade da empresa, \u00e9 preciso realizar um brainstorming. Assim, \u00e9 poss\u00edvel gerar de uma grande quantidade de ideias e, em seguida,\u00a0 chegar a um formato de jogo que estimule os participantes e cumpra com os objetivos da empresa.<\/span><\/span>&nbsp;<\/li>\n<\/ul>\n<div id=\"slidebox\"><span id=\"hs-cta-wrapper-e5bba778-1ddd-453e-bec4-95b12eaa4fde\" class=\"hs-cta-wrapper\" style=\"color: #333333;\"><span id=\"hs-cta-e5bba778-1ddd-453e-bec4-95b12eaa4fde\" class=\"hs-cta-node hs-cta-e5bba778-1ddd-453e-bec4-95b12eaa4fde\"><\/span><\/span><a href=\"http:\/\/cta-redirect.hubspot.com\/cta\/redirect\/455690\/e5bba778-1ddd-453e-bec4-95b12eaa4fde\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" id=\"hs-cta-img-e5bba778-1ddd-453e-bec4-95b12eaa4fde\" class=\"hs-cta-img lazyload\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/455690\/e5bba778-1ddd-453e-bec4-95b12eaa4fde.png\" alt=\"New Call-to-action\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/div>\n<ul>\n<li><span style=\"font-size: 24px;\"><strong>Fa\u00e7a testes com o usu\u00e1rio final<\/strong><\/span><\/li>\n<\/ul>\n<p>Chega o momento de testar o jogo para saber se ele est\u00e1 respondendo ao planejamento. Utilizando o Design Thinking como metodologia, \u00e9 neste momento que chegamos na fase da\u00a0<a href=\"http:\/\/blog.mjv.com.br\/ideias\/3-fases-do-design-thinking-prototipagem\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>prototipa\u00e7\u00e3o<\/strong><\/a>. Um prot\u00f3tipo \u00e9 qualquer tangibiliza\u00e7\u00e3o de uma ideia que permita gerar aprendizado. Por meio disso a equipe que est\u00e1 produzindo o jogo aprende sobre ele ao simular conceitos e a\u00e7\u00f5es junto aos futuros usu\u00e1rios, processo que envolve, como consequ\u00eancia, insumos para <strong>o aperfei\u00e7oamento da proposta.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-size: 24px;\"><strong>Implemente o game\u00a0<\/strong><\/span><\/li>\n<\/ul>\n<p>Chegou a hora de colocar em pr\u00e1tica as a\u00e7\u00f5es do jogol. Ap\u00f3s a implementa\u00e7\u00e3o, \u00e9 necess\u00e1rio fazer o gerenciamento e a avalia\u00e7\u00e3o dos resultados, em um processo de melhoria cont\u00ednua.<\/p>\n<ul>\n<li><strong><span style=\"font-size: 24px;\">Mensure e avalie os resultados<\/span><br \/>\n<\/strong>Para mensurar corretamente a viabilidade do jogo \u00e9\u00a0importante ter m\u00e9tricas bem estabelecidas para validar as a\u00e7\u00f5es, a motiva\u00e7\u00e3o e o engajamento dos jogadores. Entre os KPIs a serem medidos, podemos destacar:\u00a0<span style=\"background-color: transparent;\">engajamento<\/span><span style=\"background-color: transparent;\"> despertado, o n\u00famero m\u00e9dio de a\u00e7\u00f5es empreendidas, o \u00edndice de <\/span><span style=\"background-color: transparent;\">reincid\u00eancia<\/span><span style=\"background-color: transparent;\"> do jogo e o <\/span><span style=\"background-color: transparent;\">progresso<\/span><span style=\"background-color: transparent;\"><span style=\"background-color: transparent;\"> alcan\u00e7ado pelos jogadores. Informa\u00e7\u00f5es sobre o tempo dispensado \u00e0 atividade e reten\u00e7\u00e3o de participantes tamb\u00e9m s\u00e3o\u00a0necess\u00e1rias. Para mensurar e avaliar o ROI alcan\u00e7ado, \u00e9 poss\u00edvel analisar o n\u00famero de participantes ativos, o \u00edndice de aumento da produtividade e a redu\u00e7\u00e3o de custos alcan\u00e7ada.<\/span><\/span>&nbsp;<\/li>\n<\/ul>\n<p><a href=\"http:\/\/www.livrogamification.com.br\/\"><img decoding=\"async\" class=\"wp-image-24373 size-full aligncenter lazyload\" data-src=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2017\/07\/cta-gamification-inc.jpg\" alt=\"Acesso ao ebook Gamification Inc.\" width=\"768\" height=\"347\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/347;\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"A Gamifica\u00e7\u00e3o possui diferentes finalidades dentro das organiza\u00e7\u00f5es. Unindo recursos de tecnologia e a din\u00e2mica de jogos, a metologia j\u00e1 \u00e9 usada para\u00a0engajamento e treinamento de colaboradores, na promo\u00e7\u00e3o da gest\u00e3o da mudan\u00e7a, fideliza\u00e7\u00e3o de clientes, entre outras aplicabilidades.","protected":false},"author":6,"featured_media":9639,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[154],"tags":[],"class_list":["post-9796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gamificacao"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gamifica\u00e7\u00e3o nos neg\u00f3cios: passo a passo - MJV Technology &amp; Innovation<\/title>\n<meta name=\"description\" content=\"A Gamifica\u00e7\u00e3o possui diferentes finalidades dentro das organiza\u00e7\u00f5es. 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