{"id":9611,"date":"2018-07-05T19:20:23","date_gmt":"2018-07-05T22:20:23","guid":{"rendered":"https:\/\/www.mjvinnovation.com\/blog\/inovacao-aberta-entenda-os-beneficios-para-a-sua-empresa\/"},"modified":"2018-07-05T19:20:23","modified_gmt":"2018-07-05T22:20:23","slug":"inovacao-aberta-entenda-os-beneficios-para-a-sua-empresa","status":"publish","type":"post","link":"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/inovacao-aberta-entenda-os-beneficios-para-a-sua-empresa\/","title":{"rendered":"Inova\u00e7\u00e3o aberta: entenda os benef\u00edcios do Open Innovation para a sua empresa"},"content":{"rendered":"<p>A transforma\u00e7\u00e3o digital trouxe a Internet como principal agente para a globaliza\u00e7\u00e3o do conhecimento, mas tamb\u00e9m aumentou a agilidade dos mercados, exigindo muito mais para que as empresas se mantenham atuais.<\/p>\n<p>A <strong>Inova\u00e7\u00e3o Aberta<\/strong>, ou Open Innovation, surgiu como uma forma de ampliar os esfor\u00e7os de inova\u00e7\u00e3o para al\u00e9m das fronteiras das empresas, trazendo benef\u00edcios incalcul\u00e1veis para diferentes nichos de neg\u00f3cio.<\/p>\n<p style=\"line-height: 1.5;\"><strong><span style=\"font-size: 24px;\">Hist\u00f3rico da Inova\u00e7\u00e3o Aberta<\/span><\/strong><br \/>\nEm 2003, o pesquisador <strong>Henry Chesbrough<\/strong>, professor e diretor executivo do Centro de Inova\u00e7\u00e3o Aberta da Universidade de Berkeley lan\u00e7ou <em>Open Innovation: The New Imperative for Creating And Profiting from Technology<\/em> (Harvard Business School Press), livro onde apresentou, pela primeira vez o termo <strong>Open Innovation<\/strong>, ou Inova\u00e7\u00e3o Aberta.<\/p>\n<p>Nas palavras do pr\u00f3prio Chesbroug, a Inova\u00e7\u00e3o Aberta \u00e9 \u201cuma forma mais distribu\u00edda e participativa, mais descentralizada, de fazer inova\u00e7\u00e3o\u201d. Ele defende que \u201co conhecimento s\u00f3 \u00e9 \u00fatil quando amplamente distribu\u00eddo. Nenhuma empresa, n\u00e3o importa o qu\u00e3o capaz ou grande, poderia inovar de forma eficaz por conta pr\u00f3pria\u201d.<\/p>\n<p style=\"line-height: 1.5; text-align: right;\"><span style=\"font-size: 20px;\"><em>\u201cO conhecimento s\u00f3 \u00e9 \u00fatil quando amplamente distribu\u00eddo. <\/em><\/span><br \/>\n<span style=\"font-size: 20px;\"><em>Nenhuma empresa, n\u00e3o importa o qu\u00e3o capaz ou grande, poderia inovar de forma eficaz por conta pr\u00f3pria\u201d.<\/em><\/span><\/p>\n<p style=\"text-align: right; line-height: 1.5;\"><span style=\"font-size: 13px;\">Henry Chesbrough (Pesquisador, criador do termo Open Innovation) <\/span><\/p>\n<p style=\"line-height: 1.5;\">A crescente globaliza\u00e7\u00e3o da ci\u00eancia e da tecnologia e o intenso interc\u00e2mbio de informa\u00e7\u00f5es atrav\u00e9s da web fizeram com que as empresas entendessem que inova\u00e7\u00e3o e colabora\u00e7\u00e3o precisam caminhar juntas. Na pr\u00e1tica, significa dizer que as organiza\u00e7\u00f5es devem unir seus talentos internos com os externos, criando caminhos \u201cde dentro para fora e de fora para dentro\u201d para inovar e se destacar no mercado.<\/p>\n<p><strong><span style=\"font-size: 24px;\">Quais os benef\u00edcios do Open Innovation?<\/span><\/strong><br \/>\nChesbrough defende que, ao abrir as portas para talentos externos, as empresas come\u00e7am a obter ideias e formas de pensar seus neg\u00f3cios com vis\u00e3o arejada e, portanto, mais livre de v\u00edcios da cultura organizacional. Aliando essa outra vis\u00e3o \u00e0s cria\u00e7\u00f5es internas, \u00e9 poss\u00edvel obter um fluxo constante e revigorado de inova\u00e7\u00e3o.<\/p>\n<p>Outros pontos defendidos pelo pesquisador s\u00e3o: a redu\u00e7\u00e3o de custos, cria\u00e7\u00e3o r\u00e1pida de novas fontes de receita, o aumento da diferencia\u00e7\u00e3o no mercado (competitividade) e a redu\u00e7\u00e3o do tempo de comercializa\u00e7\u00e3o, entre o surgimento das ideias e sua chegada ao mercado.<\/p>\n<p><strong><span style=\"font-size: 24px;\">Maneiras abertas de promover a inova\u00e7\u00e3o:<\/span> <\/strong><br \/>\nExistem v\u00e1rias formas de fazer da inova\u00e7\u00e3o aberta uma estrat\u00e9gia empresarial. Entre as mais conhecidas est\u00e3o o Crowdsoursing e a Cocria\u00e7\u00e3o. Entenda:<\/p>\n<p><strong><span style=\"font-size: 24px;\">Crowdsourcing<\/span><\/strong><br \/>\nCrowdsourcing acontece quando a empresa obt\u00e9m servi\u00e7os, ideias ou conte\u00fado atrav\u00e9s das contribui\u00e7\u00f5es de grupos variados, via internet. O mais comum \u00e9 as empresas criarem desafios online para que os grupos de interesse resolvam, retirando destas contribui\u00e7\u00f5es insights para o desenvolvimento de novos produtos e servi\u00e7os e at\u00e9 melhorias no portf\u00f3lio que j\u00e1 oferece.<\/p>\n<p>Estes desafios podem ser remunerados (com dinheiro ou outras fontes), ou n\u00e3o, conforme o p\u00fablico-alvo.<\/p>\n<p><strong><span style=\"font-size: 24px;\">Cocria\u00e7\u00e3o<\/span><\/strong><br \/>\nA cocria\u00e7\u00e3o \u00e9 uma forma de inova\u00e7\u00e3o em que pessoas de fora da empresa &#8211; fornecedores, colaboradores, admiradores e clientes &#8211; s\u00e3o convidadas a contribuir na inven\u00e7\u00e3o ou melhoria de produtos ou servi\u00e7os.<\/p>\n<p>O que diferencia a cocria\u00e7\u00e3o do crowdsoursing \u00e9 o fato de, geralmente, todas as partes cocriadoras dividirem n\u00e3o somente o m\u00e9rito da inova\u00e7\u00e3o, mas tamb\u00e9m os resultados financeiros obtidos a partir dela.<\/p>\n<p style=\"line-height: 1.5;\">Para voc\u00ea continuar na sua trilha por conhecimento em Inova\u00e7\u00e3o Aberta, acesse a nossa palestra online\u00a0\u00a0<a href=\"https:\/\/conteudo.mjv.com.br\/palestra\/inovacao-aberta-como-aplicar-na-sua-empresa\"><strong>Inova\u00e7\u00e3o Aberta: saiba como implementar na sua empresa<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/conteudo.mjv.com.br\/palestra\/inovacao-aberta-como-aplicar-na-sua-empresa\" target=\"_blank\" rel=\"noopener noreferrer\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-22854 size-full\" src=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2018\/07\/inova\u00e7\u00e3o-aberta-como-implementar-na-sua-empresa.png\" alt=\"saiba como implementar inova\u00e7\u00e3o aberta na sua empresa\" width=\"770\" height=\"400\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"O lan\u00e7amento de novos produtos ou servi\u00e7os j\u00e1 foi considerado o maior segredo das grandes organiza\u00e7\u00f5es, mas, nos \u00faltimos anos, essa realidade mudou.","protected":false},"author":6,"featured_media":9612,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[143,141],"tags":[],"class_list":["post-9611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inovacao","category-inovacao-aberta"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inova\u00e7\u00e3o aberta: entenda os benef\u00edcios para a sua empresa<\/title>\n<meta name=\"description\" content=\"Entenda os benef\u00edcios da Inova\u00e7\u00e3o Aberta, e maneiras de como promover a inova\u00e7\u00e3o desenvolvendo uma estrat\u00e9gia empresarial.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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