{"id":9521,"date":"2018-11-01T22:53:01","date_gmt":"2018-11-02T01:53:01","guid":{"rendered":"https:\/\/www.mjvinnovation.com\/blog\/inovacao-no-brasil\/"},"modified":"2018-11-01T22:53:01","modified_gmt":"2018-11-02T01:53:01","slug":"inovacao-no-brasil","status":"publish","type":"post","link":"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/inovacao-no-brasil\/","title":{"rendered":"Inova\u00e7\u00e3o: o caminho para impulsionar estrat\u00e9gias de neg\u00f3cio competitivas"},"content":{"rendered":"

Em pesquisa realizada pela MJV, no ano de 2017, a maior parte dos entrevistados j\u00e1 priorizava a melhoria da <\/span>experi\u00eancia do usu\u00e1rio para agregar valor aos produtos e servi\u00e7os ofertados pelas organiza\u00e7\u00f5es, enquanto outra parte reconhecia a import\u00e2ncia da inova\u00e7\u00e3o para alcan\u00e7ar resultados positivos em meio \u00e0 crise.<\/span><\/p>\n

O investimento p\u00fablico no setor tamb\u00e9m comprova a import\u00e2ncia destas iniciativas: conforme divulgado anteriormente pelo site do <\/span>Governo Federal<\/a>, o pa\u00eds recebeu uma linha de cr\u00e9dito de US$ 1,5 bilh\u00e3o concedida pelo Banco Interamericano de Desenvolvimento (BID) \u00a0para o investimento privado em inova\u00e7\u00e3o.<\/span><\/p>\n

Inova\u00e7\u00e3o como processo estruturado<\/span><\/h2>\n

Atrav\u00e9s da Inova\u00e7\u00e3o, empresas garantem a sua manuten\u00e7\u00e3o frente \u00e0 concorr\u00eancia, ao mesmo tempo que percebem o valor agregado aos neg\u00f3cios.<\/span><\/p>\n

Al\u00e9m das vantagens competitivas, as empresas que incentivam a inova\u00e7\u00e3o entre seus colaboradores s\u00e3o mais preparadas para os imprevistos e tendem a ser mais sustent\u00e1veis. Assim, contribuem para a otimiza\u00e7\u00e3o dos processos e a consequente redu\u00e7\u00e3o de custos no desenvolvimento produtos e servi\u00e7os.<\/span><\/p>\n

No entanto, mudan\u00e7as dessa relev\u00e2ncia n\u00e3o acontecem da noite para o dia. A criatividade precisa ser estimulada dentro da empresa e as metas devem ser tra\u00e7adas com base nos resultados obtidos.<\/span><\/p>\n

Para inovar, \u00e9 importante fazer algumas perguntas como \u201cO que posso fazer de novo que ainda n\u00e3o tentei?\u201d e \u201cComo posso fazer isso melhor?\u201d. As respostas auxiliar\u00e3o a estruturar os processos que se seguir\u00e3o.<\/span><\/p>\n

E como adotar a inova\u00e7\u00e3o na sua empresa?<\/span><\/h3>\n

Voc\u00ea j\u00e1 deve ter compreendido a import\u00e2ncia de investir em inova\u00e7\u00e3o para a evolu\u00e7\u00e3o do seu neg\u00f3cio, mas como fazer para alcan\u00e7ar resultados positivos e competitivos? A seguir, confira algumas formas: <\/span><\/p>\n

1. Desenvolvimento de novos produtos e servi\u00e7os:<\/strong> Os esfor\u00e7os se concentram em atender \u00e0s expectativas e necessidades dos usu\u00e1rios com assertividade para engajar e conquistar nichos de mercado.<\/span><\/p>\n

2. Relacionamento o consumidor digital<\/strong>: Investimento em apps e outras plataformas digitais interativas com o objetivo de melhorar a experi\u00eancia do usu\u00e1rio.<\/span><\/p>\n

3. Automatizar e otimizar os processos internos<\/strong>: A <\/span>Transforma\u00e7\u00e3o Digital<\/span><\/a> pode ter grande influ\u00eancia nessas a\u00e7\u00f5es, alcan\u00e7ando novos patamares em termos de performance. \u00a0<\/span><\/p>\n

4. Big Data como estrat\u00e9gia de neg\u00f3cio<\/strong>: Dados digitais dispon\u00edveis sobre os usu\u00e1rios s\u00e3o muito \u00fateis para mapear o comportamento e gerar insights, promovendo impacto na experi\u00eancia do usu\u00e1rio, resultado das vendas e no atendimento p\u00f3s-venda.<\/span><\/p>\n

Design Thinking: estrat\u00e9gia para alcan\u00e7ar resultados disruptivos<\/span><\/h2>\n

O Design Thinking pode tornar mais simples o caminho para a inova\u00e7\u00e3o e a reestrutura\u00e7\u00e3o dos <\/span>modelos de neg\u00f3cios<\/span><\/a> executados pelas empresas. Centrada no usu\u00e1rio, a metodologia busca, atrav\u00e9s de um processo sistem\u00e1tico de gera\u00e7\u00e3o de ideias, encontrar solu\u00e7\u00f5es para problemas reais.<\/span><\/p>\n

Entre as estrat\u00e9gias poss\u00edveis, o Design Thinking surge como uma possibilidade para desenvolver solu\u00e7\u00f5es inovadoras usando os recursos dispon\u00edveis e aplicando os conceitos tanto em projetos internos das organiza\u00e7\u00f5es, quanto no desenvolvimento de novos produtos.<\/span><\/p>\n

As ferramentas do Design Thinking tamb\u00e9m podem ser usadas para <\/span>disseminar a cultura de inova\u00e7\u00e3o dentro da empresa, transformando o mindset corporativo.<\/span><\/p>\n

Investir em inova\u00e7\u00e3o se trata mais de como as mudan\u00e7as de estrat\u00e9gia s\u00e3o feitas pela empresa do que, necessariamente, o valor do or\u00e7amento. O que torna uma empresa inovadora \u00e9 a sua habilidade de direcionar seus investimentos combinando os elementos de gera\u00e7\u00e3o de ideias, sele\u00e7\u00e3o de projetos, desenvolvimento de produtos ou servi\u00e7os de forma coerente entre si.<\/span><\/p>\n

\u00c9 preciso criar as condi\u00e7\u00f5es certas por meio de m\u00e9todos e processos, a come\u00e7ar pela promo\u00e7\u00e3o de uma <\/span>cultura de inova\u00e7\u00e3o<\/a> dentro da empresa, que estimule a gera\u00e7\u00e3o e execu\u00e7\u00e3o de ideias rent\u00e1veis.<\/span><\/p>\n

\"Acesse<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"O mercado atual demanda estrat\u00e9gias inovadoras para alavancar os neg\u00f3cios e investir em Transforma\u00e7\u00e3o Digital se torna uma realidade.","protected":false},"author":6,"featured_media":9522,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1666,143],"tags":[],"class_list":["post-9521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cultura-de-inovacao-pt-br","category-inovacao"],"acf":[],"yoast_head":"\nInova\u00e7\u00e3o: o caminho para impulsionar estrat\u00e9gias de neg\u00f3cio competitivas<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a a pesquisa realizada pela MJV\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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