{"id":9107,"date":"2019-05-27T17:35:23","date_gmt":"2019-05-27T20:35:23","guid":{"rendered":"https:\/\/www.mjvinnovation.com\/blog\/disrupcao-digital\/"},"modified":"2019-05-27T17:35:23","modified_gmt":"2019-05-27T20:35:23","slug":"disrupcao-digital","status":"publish","type":"post","link":"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/disrupcao-digital\/","title":{"rendered":"Disrup\u00e7\u00e3o Digital: em busca da lideran\u00e7a de mercado"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A <\/span><b>Disrup\u00e7\u00e3o Digital<\/b><span style=\"font-weight: 400;\"> tem ganhado repercuss\u00e3o na agenda de CEOs em todo o mundo por conta das gera\u00e7\u00f5es nativas digitais e do pr\u00f3prio GAFA (Google, Amazon, Facebook e Apple), empresas que t\u00eam revolucionado mercados inteiros com<\/span><b> solu\u00e7\u00f5es 100% digitais.<\/b><\/p>\n<p><a href=\"https:\/\/conteudo.mjv.com.br\/ebook\/internet-das-coisas\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Internet das Coisas<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><b>Blockchain<\/b><span style=\"font-weight: 400;\">,<\/span> <a href=\"https:\/\/conteudo.mjv.com.br\/ebook-data-science-guerra-infinita\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Data Science<\/b><\/a><span style=\"font-weight: 400;\"> e<\/span> <a href=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/inteligencia-artificial-chatbot\/\"><b>Intelig\u00eancia Artificial<\/b><\/a><span style=\"font-weight: 400;\"> s\u00e3o apenas alguns exemplos de inova\u00e7\u00f5es que sa\u00edram do papel e j\u00e1 est\u00e3o mudando completamente a forma como as empresas fazem neg\u00f3cios.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chegou o momento de falarmos sobre esse assunto! Quer conhecer mais sobre a Disrup\u00e7\u00e3o Digital como<\/span><b> pr\u00e1tica de mercado<\/b><span style=\"font-weight: 400;\">? Ent\u00e3o acompanhe o nosso post de hoje!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">O que \u00e9 a Disrup\u00e7\u00e3o Digital? <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A Disrup\u00e7\u00e3o Digital \u00e9 uma pr\u00e1tica de mercado que busca <\/span><b>gerar valor em cima da obsolesc\u00eancia do modelo industrial de neg\u00f3cios<\/b><span style=\"font-weight: 400;\">. Estamos falando da utiliza\u00e7\u00e3o de solu\u00e7\u00f5es digitais <\/span><span style=\"font-weight: 400;\">\u2014 <\/span><span style=\"font-weight: 400;\">que possuem potencial exponencial de crescimento <\/span><span style=\"font-weight: 400;\">\u2014 <\/span><span style=\"font-weight: 400;\">para sepultar estrat\u00e9gias lineares de neg\u00f3cios.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nesse contexto, as companhias que assumem a<\/span><b> lideran\u00e7a<\/b><span style=\"font-weight: 400;\"> se destacam pelo pioneirismo disruptivo. N\u00e3o faltam exemplos para visualizarmos esse movimento:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Nubank <\/b><span style=\"font-weight: 400;\">j\u00e1 nos mostrou que \u00e9 poss\u00edvel trabalhar no mercado financeiro com uma estrat\u00e9gia 100% digital e focada no usu\u00e1rio;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">O <\/span><b>Netflix <\/b><span style=\"font-weight: 400;\">j\u00e1 foi subestimado pelos grandes est\u00fadios e ve\u00edculos de comunica\u00e7\u00e3o. Hoje, n\u00e3o nos imaginamos consumindo conte\u00fado de outra forma.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A <\/span><b>Amazon <\/b><span style=\"font-weight: 400;\">utiliza <\/span><a href=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/data-science\/\"><span style=\"font-weight: 400;\">dados<\/span><\/a><span style=\"font-weight: 400;\"> para antecipar necessidades de clientes e ofertar solu\u00e7\u00f5es nos momentos que mais precisam.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Perceba que essas empresas t\u00eam uma coisa em comum: todas apresentaram solu\u00e7\u00f5es inovadoras no mercado. Possuem estrat\u00e9gias focadas no usu\u00e1rio final, al\u00e9m de <\/span><b>adotarem modelos de crescimento exponencial <\/b><b>\u2014 <\/b><b>da\u00ed a sensa\u00e7\u00e3o de que as novidades trazidas por elas terem surgido do dia para a noite<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Por que investir nessa pr\u00e1tica?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Como vimos, a Disrup\u00e7\u00e3o Digital \u00e9 capaz de transformar completamente mercados inteiros. A empresa que promove a inova\u00e7\u00e3o assume a lideran\u00e7a do mercado, enquanto que as rivais precisam <\/span><b>se adaptar\u2026 ou fechar as portas<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al\u00e9m disso, devemos considerar uma s\u00e9rie de outros fatores sociais e de mercado que tem influenciado essa <\/span><b>mudan\u00e7a de postura<\/b><span style=\"font-weight: 400;\"> nas organiza\u00e7\u00f5es. Acompanhe:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Lideran\u00e7a de mercado<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A Disrup\u00e7\u00e3o Digital \u00e9 uma estrat\u00e9gia muito efetiva para que a sua empresa assuma a lideran\u00e7a do seu mercado, afinal, a pr\u00e1tica envolve, necessariamente, <\/span><b>colocar a concorr\u00eancia para tr\u00e1s<\/b><span style=\"font-weight: 400;\">. Al\u00e9m disso, as solu\u00e7\u00f5es digitais apresentam potencial de crescimento exponencial. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Otimiza\u00e7\u00e3o de recursos<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Modelos de neg\u00f3cios disruptivos s\u00e3o escal\u00e1veis, afinal, estamos <\/span><b>substituindo a burocracia e o \u201cpeso\u201d do modelo anal\u00f3gico<\/b><span style=\"font-weight: 400;\">, que \u00e9 truncado, pela fluidez do modelo digital. Com isso, percebemos a otimiza\u00e7\u00e3o de recursos na companhia, que passa a destinar esfor\u00e7os e capital naquilo que realmente importa.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Consumidores conectados<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Os consumidores j\u00e1 est\u00e3o completamente habituados com solu\u00e7\u00f5es conectadas. Na realidade, essa \u00e9 uma nova demanda de mercado: <\/span><b>produtos e servi\u00e7os online, digitais e personalizados<\/b><span style=\"font-weight: 400;\">. \u00c9 justamente por isso que a empresa precisa abandonar a cultura an\u00e1logica agora mesmo e se atentar para as necessidades da Transforma\u00e7\u00e3o Digital.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Mindset Data-driven <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Estamos na era dos dados. Muitos dizem que os dados s\u00e3o a nova moeda e, de fato, j\u00e1 representam uma nova vertente de neg\u00f3cios digitais para uma s\u00e9rie de empresas. Para se manter competitiva, a companhia precisa entrar de vez na era dos <\/span><b>dados<\/b><span style=\"font-weight: 400;\">, utilizando essa mat\u00e9ria-prima para<\/span><b> tomar decis\u00f5es<\/b><span style=\"font-weight: 400;\"> e se manter um passo \u00e0 frente da concorr\u00eancia.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Crescimento exponencial<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Outro grande motivo para mergulhar na era da Disrup\u00e7\u00e3o Digital \u00e9 o <\/span><a href=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/organizacoes-exponenciais\/\"><span style=\"font-weight: 400;\">crescimento exponencial<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><b>Empresas tradicionais, ainda ligadas ao modelo industrial de neg\u00f3cios, costumam apresentar apenas um crescimento incremental ano ap\u00f3s ano. <\/b><\/p>\n<p><span style=\"font-weight: 400;\">O digital, por outro lado, apresenta um crescimento exponencial <\/span><span style=\"font-weight: 400;\">\u2014 <\/span><span style=\"font-weight: 400;\">afinal, n\u00e3o sofre as limita\u00e7\u00f5es comuns \u00e0s solu\u00e7\u00f5es anal\u00f3gicas. \u00c9 assim que empresas como <\/span><b>Netflix<\/b><span style=\"font-weight: 400;\">, <\/span><b>Uber <\/b><span style=\"font-weight: 400;\">e <\/span><b>Nubank <\/b><span style=\"font-weight: 400;\">t\u00eam surpreendido o mercado.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Como implementar a pr\u00e1tica na sua empresa?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Qualquer empresa pode substituir o modelo an\u00e1ligico pela exponencialidade do modelo digital. Sim, existem setores que ainda apresentam<\/span><b> rotinas truncadas e burocratizadas<\/b><span style=\"font-weight: 400;\">, mas at\u00e9 mesmo nesses segmentos podemos trilhar o caminho rumo \u00e0 Disrup\u00e7\u00e3o Digital. Vamos compartilhar como logo abaixo:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Digitiza\u00e7\u00e3o<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A digitiza\u00e7\u00e3o nada mais \u00e9 do que a <\/span><b>transforma\u00e7\u00e3o estrutural e estrat\u00e9gica<\/b><span style=\"font-weight: 400;\"> da empresa. Envolve a <\/span><b>defini\u00e7\u00e3o de um plano de neg\u00f3cios<\/b><span style=\"font-weight: 400;\"> para repensar pr\u00e1ticas, processos e at\u00e9 o modelo de neg\u00f3cios da companhia <\/span><span style=\"font-weight: 400;\">\u2014<\/span><span style=\"font-weight: 400;\"> afinal, \u00e9 preciso repensar o an\u00e1logico a partir do ponto de vista digital.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al\u00e9m do plano de neg\u00f3cios, a digitiza\u00e7\u00e3o tamb\u00e9m envolve o processo de Gest\u00e3o de Mudan\u00e7as, pois devemos <\/span><b>preparar o terreno e os colaboradores<\/b><span style=\"font-weight: 400;\"> para as novas solu\u00e7\u00f5es digitais que ser\u00e3o implementadas pela empresa.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Digitaliza\u00e7\u00e3o<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A digitaliza\u00e7\u00e3o \u00e9 a concretiza\u00e7\u00e3o dessas transforma\u00e7\u00e3o na empresa. Ocorre quando digitalizamos completamente um processo, produto ou servi\u00e7o. Perceba que a digitaliza\u00e7\u00e3o envolve especialmente a equipe de TI, afinal, estamos falando sobre <\/span><b>desenvolvimento<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nesse sentido, o <\/span><a href=\"https:\/\/www.mjvinnovation.com\/pt-br\/agil\/\"><span style=\"font-weight: 400;\">desenvolvimento \u00e1gil<\/span><\/a><span style=\"font-weight: 400;\"> \u00e9 indispens\u00e1vel para colhermos bons resultados, especialmente quando integrado por uma abordagem Devops <\/span><span style=\"font-weight: 400;\">\u2014<\/span><span style=\"font-weight: 400;\"> que busca <\/span><b>aproximar a equipe de desenvolvimento e opera\u00e7\u00f5es<\/b><span style=\"font-weight: 400;\">. Al\u00e9m disso, a capacita\u00e7\u00e3o dos profissionais envolvidos no projetos tamb\u00e9m faz toda a diferen\u00e7a. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Disrup\u00e7\u00e3o Digital<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Para atingir a Disrup\u00e7\u00e3o Digital, a empresa j\u00e1 precisa ter amadurecido o processo de <\/span><a href=\"https:\/\/www.mjvinnovation.com\/pt-br\/transformacao-digital\/\"><span style=\"font-weight: 400;\">Transforma\u00e7\u00e3o Digital<\/span><\/a><span style=\"font-weight: 400;\">. Estamos falando de uma companhia preparada para gerar <\/span><b>tecnologias e solu\u00e7\u00f5e capazes de transformar <\/b><span style=\"font-weight: 400;\">completamente o mercado e, consequentemente, assumir a lideran\u00e7a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nessa era de intensas transforma\u00e7\u00f5es, o neg\u00f3cio precisa estar preparado para a <\/span><a href=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/inovacao-aberta-e-fechada\/\"><span style=\"font-weight: 400;\">Inova\u00e7\u00e3o Aberta<\/span><\/a><span style=\"font-weight: 400;\">, pois as parcerias com as startups poder\u00e3o criar um ambiente altamente inovador. Al\u00e9m disso, \u00e9 fundamental criar uma cultura apropriada para a inova\u00e7\u00e3o e desenvolver uma estrat\u00e9gia s\u00f3lida para a<\/span><b> Ci\u00eancia de Dados<\/b><span style=\"font-weight: 400;\">, que ser\u00e1 muito relevante nessa era digital.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para fechar, podemos dizer que a <\/span><b>Disrup\u00e7\u00e3o Digital \u00e9 muito mais do que uma tend\u00eancia<\/b><span style=\"font-weight: 400;\">. Estamos falando de uma pr\u00e1tica que ser\u00e1 pauta para as organiza\u00e7\u00f5es por muitos anos. Basta pensar na forma acelerada como percebemos as transforma\u00e7\u00f5es mercadol\u00f3gicas. Novas tecnologias e pr\u00e1ticas surgem o tempo todo e est\u00e3o balan\u00e7ando os mercados.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Portanto, sua empresa precisa se preparar para esse novo momento! Quer uma dica? Um bom come\u00e7o \u00e9 ler o nosso report com as principais tend\u00eancias do mercado para 2019. <\/span><\/p>\n<p><a href=\"http:\/\/conteudo.mjv.com.br\/report-tendencias-de-inovacao-em-negocios-2019\"><span style=\"font-weight: 400;\">Acesse agora<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-d3c5f9bc-bf3e-469e-b123-409fbc3d965e\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-d3c5f9bc-bf3e-469e-b123-409fbc3d965e\" class=\"hs-cta-node hs-cta-d3c5f9bc-bf3e-469e-b123-409fbc3d965e\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/455690\/d3c5f9bc-bf3e-469e-b123-409fbc3d965e\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" id=\"hs-cta-img-d3c5f9bc-bf3e-469e-b123-409fbc3d965e\" class=\"hs-cta-img lazyload\" style=\"border-width: 0px;\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/455690\/d3c5f9bc-bf3e-469e-b123-409fbc3d965e.png\" alt=\"Report - MJV Trends 2019 - Tend\u00eancias de Inova\u00e7\u00e3o para Neg\u00f3cios - Blog Post\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(455690, 'd3c5f9bc-bf3e-469e-b123-409fbc3d965e', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"Bem-vindo \u00e0 era da disrup\u00e7\u00e3o, momento em que mercados s\u00e3o virados de ponta a cabe\u00e7a do dia para a noite.","protected":false},"author":6,"featured_media":6845,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[143],"tags":[],"class_list":["post-9107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inovacao"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Disrup\u00e7\u00e3o Digital: em busca da lideran\u00e7a de mercado - MJV Technology &amp; Innovation<\/title>\n<meta name=\"description\" content=\"Entenda o que \u00e9 disrup\u00e7\u00e3o digital, por que investir nessa pr\u00e1tica e como implementar esse mindset em seu neg\u00f3cio para colher resultados.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/disrupcao-digital\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Disrup\u00e7\u00e3o Digital: em busca da lideran\u00e7a de mercado - MJV Technology &amp; 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