{"id":8850,"date":"2024-11-27T14:11:00","date_gmt":"2024-11-27T17:11:00","guid":{"rendered":"https:\/\/www.mjvinnovation.com\/blog\/fases-design-thinking\/"},"modified":"2024-11-27T14:15:19","modified_gmt":"2024-11-27T17:15:19","slug":"fases-design-thinking","status":"publish","type":"post","link":"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/fases-design-thinking\/","title":{"rendered":"Fases do Design Thinking: entenda o que \u00e9 e como funciona cada etapa"},"content":{"rendered":"\n<p>Voc\u00ea j\u00e1 reparou de perto um novelo de l\u00e3? No tricot, o emaranhado de fios vai sendo desenrolado e, aos poucos, d\u00e1 lugar a pe\u00e7as espec\u00edficas. O processo do<strong> DT <\/strong>\u00e9 semelhante. Pense nele como uma linha que come\u00e7a bastante confusa. \u00c0 medida que as <strong>fases do Design Thinking<\/strong><strong><em> <\/em><\/strong>evoluem, o conhecimento aumenta e a solu\u00e7\u00e3o torna-se palp\u00e1vel.<\/p>\n\n\n\n<p>Essa \u00e9 uma das representa\u00e7\u00f5es para entender o processo do DT, chama-se Fuzzy Front End. Inclusive \u00e9 o recurso visual que estampa a capa do livro <a href=\"https:\/\/www.livrodesignthinking.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Design Thinking Inova\u00e7\u00e3o em neg\u00f3cios<\/a>.<\/p>\n\n\n\n<p>Dessa forma, o DT auxilia as empresas a resolver problemas complexos, em diferentes \u00e1reas. Mas tudo isso em etapas, conhecidas como<strong> as fases do Design Thinking.<\/strong><\/p>\n\n\n\n<p>A seguir, vamos mostrar como funcionam as 4 fases do DT. Confira!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">As 4 fases do Design Thinking<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"554\" height=\"547\" src=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2023\/03\/Creative-thinking.gif\" alt=\"\" class=\"wp-image-35628\" style=\"width:370px;height:365px\"\/><\/figure><\/div>\n\n\n<p>Em uma tradu\u00e7\u00e3o literal, <a href=\"https:\/\/www.mjvinnovation.com\/pt-br\/design-thinking\/\" target=\"_blank\" rel=\"noreferrer noopener\">Design Thinking<\/a> refere-se \u00e0 maneira do designer pensar, um tipo de racioc\u00ednio \u201cfora da caixa\u201d.&nbsp;<\/p>\n\n\n\n<p>Uma das m\u00e1ximas \u00e9 que n\u00e3o podemos resolver um problema com o mesmo pensamento que o originou.<\/p>\n\n\n\n<p>Para o designer, tudo aquilo que prejudica ou impede a experi\u00eancia e bem-estar na vida das pessoas \u00e9 considerado um problema.&nbsp;<\/p>\n\n\n\n<p>Isso faz com que sua principal tarefa seja mapear problemas e encontrar solu\u00e7\u00f5es, identificando as causas e as consequ\u00eancias das dificuldades encontradas.<\/p>\n\n\n\n<p>E ele faz isso por meio de fases introdut\u00f3rias no processo de Design Thinking, s\u00e3o elas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Imers\u00e3o;<\/li>\n\n\n\n<li>An\u00e1lise e S\u00edntese;<\/li>\n\n\n\n<li>Idea\u00e7\u00e3o;<\/li>\n\n\n\n<li>Prototipa\u00e7\u00e3o.<\/li>\n<\/ul>\n\n\n\n<p>Conhe\u00e7a o que faz cada uma dessas etapas, suas principais caracter\u00edsticas e ferramentas!<\/p>\n\n\n\n<p><strong>Leia tamb\u00e9m<\/strong>: <a href=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/double-diamond\/\" target=\"_blank\" rel=\"noreferrer noopener\">Double diamond: o que \u00e9, principais etapas e como aplicar na sua empresa<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Imers\u00e3o: mergulhe no problema<\/h2>\n\n\n\n<p>\u00c9 nessa fase que os designers se aproximam do problema. Aqui, a equipe come\u00e7a a entender as implica\u00e7\u00f5es do desafio e o estuda tanto do ponto de vista da empresa quanto do usu\u00e1rio final.&nbsp;<\/p>\n\n\n\n<p>Existem duas etapas de <a href=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/como-funciona-a-fase-de-imersao-do-design-thinking\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Imers\u00e3o<\/strong><\/a>:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Imers\u00e3o Preliminar;<\/li>\n\n\n\n<li>Imers\u00e3o em Profundidade.<\/li>\n<\/ol>\n\n\n\n<p>A fase preliminar acontece antes mesmo do kick-off do projeto. Serve para que a equipe tenha o primeiro contato com o problema e conhe\u00e7a o assunto.&nbsp;<\/p>\n\n\n\n<p>Algumas ferramentas utilizadas nesse momento s\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/reenquadramento-em-design-thinking\/\" target=\"_blank\" rel=\"noreferrer noopener\">Reenquadramento<\/a>;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/ferramentas-de-design-thinking-pesquisa-exploratoria\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pesquisa explorat\u00f3ria<\/a>;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/desk-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pesquisa desk<\/a>.<\/li>\n<\/ul>\n\n\n\n<p>A etapa de Imers\u00e3o em Profundidade \u00e9 o momento que o designer descobre como as pessoas agem, o que pensam e como se sentem.&nbsp;<\/p>\n\n\n\n<p>Para atingir esse objetivo, s\u00e3o utilizadas as seguintes ferramentas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Entrevistas;<\/li>\n\n\n\n<li>Cadernos de sensibiliza\u00e7\u00e3o;<\/li>\n\n\n\n<li>Sess\u00f5es generativas;<\/li>\n\n\n\n<li>T\u00e9cnica de sombra.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">An\u00e1lise: conhe\u00e7a o cen\u00e1rio<\/h2>\n\n\n\n<p>A etapa seguinte \u00e9 a An\u00e1lise, momento de sintetizar as informa\u00e7\u00f5es coletadas para a gera\u00e7\u00e3o de insights.&nbsp;<\/p>\n\n\n\n<p>Posteriormente, esses insights s\u00e3o organizados para identificarmos padr\u00f5es, possibilitando a compreens\u00e3o do problema em sua ess\u00eancia.<\/p>\n\n\n\n<p>\u00c9 justamente na fase de An\u00e1lise que o designer consegue entender com clareza em qual cen\u00e1rio os stakeholders est\u00e3o envolvidos, o que ser\u00e1 fundamental para a etapa seguinte: a Idea\u00e7\u00e3o.<\/p>\n\n\n\n<p>Confira algumas t\u00e9cnicas utilizadas nesse processo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/como-utilizar-os-cartoes-de-insight\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cart\u00f5es de insights<\/a>;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/diagrama-de-afinidades\/\" target=\"_blank\" rel=\"noreferrer noopener\">Diagrama de afinidades<\/a>;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/mapa-conceitual-design-thinking\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mapa conceitual<\/a>;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/o-que-sao-criterios-norteadores-em-design-thinking\/\" target=\"_blank\" rel=\"noreferrer noopener\">Crit\u00e9rios norteadores<\/a>;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/personas-uma-ferramenta-poderosa-no-design-thinking-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">Personas<\/a><strong>;<\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/mapa-da-empatia\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mapa de empatia<\/a>;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/jornada-do-usuario-o-que-e\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jornada do usu\u00e1rio<\/a>;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/blueprint-de-servico\/\" target=\"_blank\" rel=\"noreferrer noopener\">Blueprint<\/a>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Idea\u00e7\u00e3o: pense fora da caixa<\/h2>\n\n\n\n<p>A Idea\u00e7\u00e3o \u00e9 a fase em que as ideias s\u00e3o apresentadas sem nenhum julgamento. \u00c9 o momento de pensar fora da caixa e propor solu\u00e7\u00f5es para o problema.<\/p>\n\n\n\n<p>Para isso, utilizam-se pr\u00e1ticas de est\u00edmulo \u00e0 criatividade, o que ajuda na gera\u00e7\u00e3o de solu\u00e7\u00f5es que estejam de acordo com o contexto trabalhado. N\u00e3o h\u00e1 limite de ideias nesta fase.&nbsp;<\/p>\n\n\n\n<p>\u00c9 muito aconselh\u00e1vel que haja variedade de perfis das pessoas envolvidas, incluindo as partes beneficiadas com as solu\u00e7\u00f5es propostas.<\/p>\n\n\n\n<p>Conhe\u00e7a algumas t\u00e9cnicas que voc\u00ea pode utilizar nesse momento:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/brainstorming\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brainstorming<\/a>;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/design-thinking-workshop-de-cocriacao\/\" target=\"_blank\" rel=\"noreferrer noopener\">Workshop de cocria\u00e7\u00e3o<\/a>;<\/li>\n\n\n\n<li>Card\u00e1pio de ideias;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/matriz-de-posicionamento\/\" target=\"_blank\" rel=\"noreferrer noopener\">Matriz de posicionamento<\/a>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Prototipagem: tire a ideia do papel<\/h2>\n\n\n\n<p>Prototipar \u00e9 tangibilizar uma ideia, \u00e9 a passagem do abstrato para o f\u00edsico de forma a representar a realidade \u2013 mesmo que simplificada ainda \u2013 e propiciar valida\u00e7\u00f5es.<\/p>\n\n\n\n<p>Portanto, a <a href=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/as-3-fases-do-design-thinking-prototipagem\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>prototipagem <\/strong><\/a>\u00e9 a fase de valida\u00e7\u00e3o das ideias geradas. \u00c9 a hora de aparar as arestas, ver o que se encaixa no projeto, juntar propostas e colocar a m\u00e3o na massa.&nbsp;<\/p>\n\n\n\n<p>Com o prot\u00f3tipo em m\u00e3os, \u00e9 poss\u00edvel testar o produto junto ao usu\u00e1rio, refinar e melhorar at\u00e9 que se transforme em uma solu\u00e7\u00e3o que realmente esteja alinhada \u00e0s necessidades e possa gerar lucro.<\/p>\n\n\n\n<p>Apesar de ser apresentada como fase final, a prototipa\u00e7\u00e3o pode acontecer em paralelo \u00e0s outras fases.&nbsp;<\/p>\n\n\n\n<p>Conforme as ideias forem surgindo elas podem ser prototipadas, testadas e, em v\u00e1rios casos, at\u00e9 implementadas.<\/p>\n\n\n\n<p>Nessa etapa, as ferramentas mais importantes s\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/prototipos-de-papel-no-design-thinking\/\" target=\"_blank\" rel=\"noreferrer noopener\">Prot\u00f3tipo em papel<\/a>;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/modelo-de-volume-no-design-thinking\/\" target=\"_blank\" rel=\"noreferrer noopener\">Modelo de volume<\/a>;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/design-thinking-prototipando-pela-encenacao\/\" target=\"_blank\" rel=\"noreferrer noopener\">Encena\u00e7\u00e3o<\/a>;<\/li>\n\n\n\n<li>Storyboard;<\/li>\n\n\n\n<li>Prot\u00f3tipo de servi\u00e7os.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">O potencial das etapas do Design Thinking<\/h2>\n\n\n\n<p>Perceba que n\u00e3o existe uma hierarquia entre as etapas e que elas n\u00e3o seguem uma ordem cronol\u00f3gica.&nbsp;<\/p>\n\n\n\n<p>Todas est\u00e3o interligadas e podem acontecer simultaneamente. Isso se d\u00e1 porque somos capazes de aprender algo novo a todo instante.<\/p>\n\n\n\n<p>Problemas de usabilidade de um prot\u00f3tipo podem nos revelar algo sobre o usu\u00e1rio, por exemplo. Por outro lado, uma ideia nova pode trazer um olhar diferenciado sobre o problema, que precisa ser analisado.<\/p>\n\n\n\n<p>O Design Thinking \u00e9, portanto, um trabalho de aprendizado constante.&nbsp;<\/p>\n\n\n\n<p>A proposta \u00e9 fazer com que as empresas deixem de ser ref\u00e9ns dos obst\u00e1culos e passem a agir de forma proativa. Essa \u00e9 a for\u00e7a-motriz da inova\u00e7\u00e3o.<\/p>\n\n\n\n<p>E se voc\u00ea quer se aprofundar ainda mais nas etapas do DT, baixe o livro <strong><a href=\"https:\/\/www.livrodesignthinking.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Design Thinking: Inova\u00e7\u00e3o em Neg\u00f3cios<\/a><\/strong>, que \u00e9 refer\u00eancia na metodologia e campe\u00e3o de downloads da MJV.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/www.livrodesignthinking.com.br\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"901\" height=\"507\" data-src=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2023\/03\/cta-quatro-fases-design-thinking-mjv.png\" alt=\"\" class=\"wp-image-44022 lazyload\" style=\"--smush-placeholder-width: 901px; --smush-placeholder-aspect-ratio: 901\/507;width:540px;height:auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure><\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"O Design Thinking \u00e9 utilizado para identificar e abordar problemas. Faz isso em etapas. Voc\u00ea conhece exatamente como funciona cada uma delas e suas principais ferramentas?","protected":false},"author":6,"featured_media":44017,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1638],"tags":[],"class_list":["post-8850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-thinking-pt-br"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fases do Design Thinking: entenda como funciona cada etapa<\/title>\n<meta name=\"description\" content=\"As fases do Design Thinking s\u00e3o m\u00e9todos utilizados para identificar e abordar problemas. 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