{"id":47450,"date":"2026-01-21T14:33:22","date_gmt":"2026-01-21T17:33:22","guid":{"rendered":"https:\/\/www.mjvinnovation.com\/?p=47450"},"modified":"2026-01-21T14:33:27","modified_gmt":"2026-01-21T17:33:27","slug":"agentic-commerce-a-proxima-fronteira-do-varejo-apos-o-unified-commerce","status":"publish","type":"post","link":"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/agentic-commerce-a-proxima-fronteira-do-varejo-apos-o-unified-commerce\/","title":{"rendered":"Agentic Commerce: A Pr\u00f3xima Fronteira do Varejo ap\u00f3s o Unified Commerce"},"content":{"rendered":"\n<p>Se 2024 e 2025 foram os anos da consolida\u00e7\u00e3o dos dados e da unifica\u00e7\u00e3o de canais, 2026 marca o in\u00edcio de uma mudan\u00e7a s\u00edsmica: a era do <strong>Agentic Commerce<\/strong>.<\/p>\n\n\n\n<p>N\u00e3o estamos mais falando apenas de chatbots que respondem perguntas. Estamos falando de agentes de IA aut\u00f4nomos que t\u00eam o poder de pesquisar, negociar e executar transa\u00e7\u00f5es em nome de consumidores e empresas.<\/p>\n\n\n\n<p>Neste guia, exploramos o que as maiores autoridades em tecnologia apontam como o futuro das compras.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. O que \u00e9 Agentic Commerce? (Al\u00e9m do Chatbot)<\/strong><\/h2>\n\n\n\n<p>O com\u00e9rcio ag\u00eantico n\u00e3o \u00e9 uma interface de chat aprimorada; \u00e9 uma mudan\u00e7a de paradigma. Enquanto o e-commerce tradicional exige que o humano navegue, filtre e escolha, o com\u00e9rcio ag\u00eantico foca na <strong>realiza\u00e7\u00e3o da inten\u00e7\u00e3o<\/strong>.<\/p>\n\n\n\n<p>No modelo ag\u00eantico, um assistente de IA (como o ChatGPT ou o Gemini) atua como um \u201ccomprador delegado\u201d. Ele entende o contexto do usu\u00e1rio (prefer\u00eancias, or\u00e7amento, hist\u00f3rico) e interage diretamente com os sistemas das marcas para concluir uma tarefa, como: <em>\u201cEncontre e compre o melhor t\u00eanis de corrida para o meu tipo de pisada e garanta que ele chegue antes do meu treino no s\u00e1bado\u201d<\/em>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Da Busca \u00e0 Realiza\u00e7\u00e3o: O Fim da Procura Tradicional<\/strong><\/h2>\n\n\n\n<p>O varejo est\u00e1 migrando do modelo de \u201cbusca\u201d para o de \u201cinten\u00e7\u00e3o\u201d.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>No modelo antigo:<\/strong> o cliente digita palavras-chave e navega por uma lista de produtos.<\/li>\n\n\n\n<li><strong>No modelo ag\u00eantico:<\/strong> o cliente expressa um objetivo. O agente de IA processa esse objetivo atrav\u00e9s de um racioc\u00ednio multi-etapas, analisa o estoque em tempo real (gra\u00e7as ao Unified Commerce) e apresenta a solu\u00e7\u00e3o final pronta para pagamento.<\/li>\n<\/ul>\n\n\n\n<p>Para os varejistas, isso significa que seus dados de produto n\u00e3o precisam apenas ser \u201cindex\u00e1veis\u201d por humanos, mas \u201cleg\u00edveis e acion\u00e1veis\u201d por m\u00e1quinas.<\/p>\n\n\n\n<p>Preparar sua empresa para interagir com agentes aut\u00f4nomos exige mais do que um bom e-commerce; exige uma infraestrutura de dados inteligente e governan\u00e7a robusta. Se voc\u00ea quer garantir que sua marca esteja pronta para ser \u201cescolhida\u201d pelas m\u00e1quinas,<a href=\"https:\/\/services.mjvinnovation.com\/pt-br\/ai-transformation\/\"> <strong>conhe\u00e7a nossa abordagem de AI Transformation<\/strong><\/a> e descubra como adaptar seu neg\u00f3cio para essa nova era.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/services.mjvinnovation.com\/pt-br\/ai-transformation\/\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1799\" height=\"541\" src=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2026\/01\/banner-ai-transformation.png\" alt=\"\" class=\"wp-image-47473\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. O Protocolo de Com\u00e9rcio Ag\u00eantico (ACP) e a Infraestrutura<\/strong><\/h2>\n\n\n\n<p>Essa revolu\u00e7\u00e3o exige uma nova camada t\u00e9cnica. Para que um agente de IA consiga comprar em qualquer loja, \u00e9 necess\u00e1rio um <strong>Protocolo de Com\u00e9rcio Universal<\/strong>.<\/p>\n\n\n\n<p>Os componentes essenciais dessa nova infraestrutura incluem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Feeds de Produtos Din\u00e2micos:<\/strong> dados de estoque e pre\u00e7o atualizados em milissegundos.<\/li>\n\n\n\n<li><strong>Checkout Ag\u00eantico:<\/strong> APIs que permitem que uma IA finalize uma compra de forma segura, sem que o humano precise preencher formul\u00e1rios manualmente.<\/li>\n\n\n\n<li><strong>Pagamento Delegado:<\/strong> sistemas de tokeniza\u00e7\u00e3o de pagamento que autorizam o agente de IA a gastar at\u00e9 um limite definido pelo usu\u00e1rio.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Benef\u00edcios: Efici\u00eancia para Marcas e Conveni\u00eancia para Consumidores<\/strong><\/h2>\n\n\n\n<p>A oportunidade do com\u00e9rcio ag\u00eantico reside na cria\u00e7\u00e3o de valor sem precedentes em ambos os lados:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Para o Consumidor:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hiperpersonaliza\u00e7\u00e3o em Escala:<\/strong> o agente conhece suas restri\u00e7\u00f5es, prefer\u00eancias de estilo e datas importantes, filtrando o ru\u00eddo do mercado.<\/li>\n\n\n\n<li><strong>Reabastecimento Aut\u00f4nomo:<\/strong> itens de consumo recorrente (como caf\u00e9 ou produtos de limpeza) s\u00e3o comprados automaticamente pela IA quando o sistema detecta baixa no estoque dom\u00e9stico.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Para o Varejista:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Redu\u00e7\u00e3o de Fric\u00e7\u00e3o no Checkout:<\/strong> menos abandono de carrinho, j\u00e1 que a IA executa o pagamento instantaneamente.<\/li>\n\n\n\n<li><strong>Efici\u00eancia na Cadeia de Suprimentos:<\/strong> previsibilidade de demanda muito mais precisa baseada em inten\u00e7\u00f5es reais de compra monitoradas pelos agentes.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Como os Varejistas Podem se Preparar<\/strong><\/h2>\n\n\n\n<p>Para navegar nesta nova era, as empresas precisam ajustar sua b\u00fassola tecnol\u00f3gica:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Fortale\u00e7a seu Unified Commerce:<\/strong> sem dados unificados e em tempo real, um agente de IA n\u00e3o conseguir\u00e1 interagir com sua marca de forma confi\u00e1vel.<\/li>\n\n\n\n<li><strong>Identifique os Pontos de Fric\u00e7\u00e3o:<\/strong> remova barreiras de login e checkouts complexos que impedem a automa\u00e7\u00e3o por agentes.<\/li>\n\n\n\n<li><strong>Priorize a Confian\u00e7a e a Governan\u00e7a:<\/strong> como aponta a BizTech, a seguran\u00e7a dos dados \u00e9 o maior desafio. Marcas que oferecem transpar\u00eancia sobre como a IA utiliza os dados do cliente ganhar\u00e3o a prefer\u00eancia dos agentes.<\/li>\n\n\n\n<li><strong>Adote uma Arquitetura API-First:<\/strong> sua loja deve ser \u201cconvers\u00e1vel\u201d por sistemas externos para permitir a integra\u00e7\u00e3o com o ecossistema de agentes da OpenAI, Google e Apple.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O Varejo Impulsionado pela Inten\u00e7\u00e3o<\/strong><\/h2>\n\n\n\n<p>O Agentic Commerce representa o \u201cponto final\u201d da jornada de conveni\u00eancia iniciada pelo omnichannel. \u00c9 a uni\u00e3o definitiva entre a intelig\u00eancia de dados do Unified Commerce e a capacidade de execu\u00e7\u00e3o da Intelig\u00eancia Artificial Gen\u00e9rica.<\/p>\n\n\n\n<p>Acompanhar essa evolu\u00e7\u00e3o n\u00e3o \u00e9 apenas uma quest\u00e3o de tecnologia, mas de estrat\u00e9gia de marca. Na <strong>NRF 2026<\/strong>, ficou claro: o futuro pertence \u00e0s marcas que conseguem ser as melhores parceiras tanto para os humanos quanto para os seus agentes.<\/p>\n\n\n\n<p><strong>Quer aprofundar seus conhecimentos nas tend\u00eancias que est\u00e3o moldando o ano?<\/strong><\/p>\n\n\n\n<p>O Agentic Commerce foi um dos temas centrais da <strong>NRF 2026<\/strong>. Para entender como preparar sua arquitetura de dados e sua estrat\u00e9gia de canais para essa nova realidade, n\u00e3o perca o <strong>Report NRF 2026<\/strong>. O time da MJV trouxe insights exclusivos diretamente de Nova York para ajudar sua empresa a liderar esta transforma\u00e7\u00e3o.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/trendsreport.mjvinnovation.com\/pt-br\/report-de-tendencias-nrf-2026\/\"><img decoding=\"async\" width=\"1920\" height=\"1080\" data-src=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2026\/01\/artes-divulgacao-pre-inscricao-report_email-cta-1.png\" alt=\"\" class=\"wp-image-47430 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1080;\" \/><\/a><\/figure>\n\n\n\n<p>Clique <strong><a href=\"https:\/\/trendsreport.mjvinnovation.com\/pt-br\/report-de-tendencias-nrf-2026\/\">aqui<\/a> <\/strong>para fazer sua pr\u00e9-inscri\u00e7\u00e3o e receber o Report completo!<\/p>\n","protected":false},"excerpt":{"rendered":"De chatbots a compradores aut\u00f4nomos: entenda a era em que a IA pesquisa, negocia e compra pelo consumidor","protected":false},"author":34,"featured_media":47467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1135,144,1041],"tags":[490,1741,1241,1766],"class_list":["post-47450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comsumer-packaged-goods-cpg","category-inteligencia-artificial","category-retail","tag-inteligencia-artificial","tag-mjv","tag-nrf","tag-varejo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Agentic Commerce: A Pr\u00f3xima Fronteira do Varejo ap\u00f3s o Unified Commerce - MJV Technology &amp; Innovation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/agentic-commerce-a-proxima-fronteira-do-varejo-apos-o-unified-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agentic Commerce: A Pr\u00f3xima Fronteira do Varejo ap\u00f3s o Unified Commerce - MJV Technology &amp; Innovation\" \/>\n<meta property=\"og:description\" content=\"De chatbots a compradores aut\u00f4nomos: entenda a era em que a IA pesquisa, negocia e compra pelo consumidor\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/agentic-commerce-a-proxima-fronteira-do-varejo-apos-o-unified-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"MJV Technology &amp; Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mjvinnovation\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-21T17:33:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-21T17:33:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2026\/01\/agentic-ai-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Matheus Abreu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MJVinnovation\" \/>\n<meta name=\"twitter:site\" content=\"@MJVinnovation\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matheus Abreu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/agentic-commerce-a-proxima-fronteira-do-varejo-apos-o-unified-commerce\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/agentic-commerce-a-proxima-fronteira-do-varejo-apos-o-unified-commerce\/\"},\"author\":{\"name\":\"Matheus Abreu\",\"@id\":\"https:\/\/www.mjvinnovation.com\/pt-br\/#\/schema\/person\/4a307804c8b6104ef72b4874d8cc5305\"},\"headline\":\"Agentic Commerce: A Pr\u00f3xima Fronteira do Varejo ap\u00f3s o Unified Commerce\",\"datePublished\":\"2026-01-21T17:33:22+00:00\",\"dateModified\":\"2026-01-21T17:33:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/agentic-commerce-a-proxima-fronteira-do-varejo-apos-o-unified-commerce\/\"},\"wordCount\":923,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.mjvinnovation.com\/pt-br\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/agentic-commerce-a-proxima-fronteira-do-varejo-apos-o-unified-commerce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2026\/01\/agentic-ai-1.png\",\"keywords\":[\"Intelig\u00eancia Artificial\",\"mjv\",\"nrf\",\"Varejo\"],\"articleSection\":[\"Consumer Packaged Goods (CPG)\",\"Intelig\u00eancia Artificial\",\"Retail\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/agentic-commerce-a-proxima-fronteira-do-varejo-apos-o-unified-commerce\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/agentic-commerce-a-proxima-fronteira-do-varejo-apos-o-unified-commerce\/\",\"url\":\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/agentic-commerce-a-proxima-fronteira-do-varejo-apos-o-unified-commerce\/\",\"name\":\"Agentic Commerce: A Pr\u00f3xima Fronteira do Varejo ap\u00f3s o Unified Commerce - MJV Technology &amp; Innovation\",\"isPartOf\":{\"@id\":\"https:\/\/www.mjvinnovation.com\/pt-br\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/agentic-commerce-a-proxima-fronteira-do-varejo-apos-o-unified-commerce\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/agentic-commerce-a-proxima-fronteira-do-varejo-apos-o-unified-commerce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2026\/01\/agentic-ai-1.png\",\"datePublished\":\"2026-01-21T17:33:22+00:00\",\"dateModified\":\"2026-01-21T17:33:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/agentic-commerce-a-proxima-fronteira-do-varejo-apos-o-unified-commerce\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/agentic-commerce-a-proxima-fronteira-do-varejo-apos-o-unified-commerce\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/agentic-commerce-a-proxima-fronteira-do-varejo-apos-o-unified-commerce\/#primaryimage\",\"url\":\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2026\/01\/agentic-ai-1.png\",\"contentUrl\":\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2026\/01\/agentic-ai-1.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/agentic-commerce-a-proxima-fronteira-do-varejo-apos-o-unified-commerce\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mjvinnovation.com\/pt-br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Agentic Commerce: A Pr\u00f3xima Fronteira do Varejo ap\u00f3s o Unified Commerce\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mjvinnovation.com\/pt-br\/#website\",\"url\":\"https:\/\/www.mjvinnovation.com\/pt-br\/\",\"name\":\"MJV Technology &amp; Innovation\",\"description\":\"We are people transforming business\",\"publisher\":{\"@id\":\"https:\/\/www.mjvinnovation.com\/pt-br\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mjvinnovation.com\/pt-br\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.mjvinnovation.com\/pt-br\/#organization\",\"name\":\"MJV Technology and Innovation\",\"url\":\"https:\/\/www.mjvinnovation.com\/pt-br\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.mjvinnovation.com\/pt-br\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2021\/07\/logo_mjv_favicon.png\",\"contentUrl\":\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2021\/07\/logo_mjv_favicon.png\",\"width\":128,\"height\":128,\"caption\":\"MJV Technology and Innovation\"},\"image\":{\"@id\":\"https:\/\/www.mjvinnovation.com\/pt-br\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/mjvinnovation\/\",\"https:\/\/x.com\/MJVinnovation\",\"https:\/\/www.instagram.com\/mjvinnovation\/\",\"https:\/\/www.linkedin.com\/company\/mjv-tech-and-innovation\",\"https:\/\/www.youtube.com\/channel\/UCUlTs06JlXwUd09Jzg9kqDA\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mjvinnovation.com\/pt-br\/#\/schema\/person\/4a307804c8b6104ef72b4874d8cc5305\",\"name\":\"Matheus Abreu\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Agentic Commerce: A Pr\u00f3xima Fronteira do Varejo ap\u00f3s o Unified Commerce - MJV Technology &amp; Innovation","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/agentic-commerce-a-proxima-fronteira-do-varejo-apos-o-unified-commerce\/","og_locale":"pt_BR","og_type":"article","og_title":"Agentic Commerce: A Pr\u00f3xima Fronteira do Varejo ap\u00f3s o Unified Commerce - MJV Technology &amp; Innovation","og_description":"De chatbots a compradores aut\u00f4nomos: entenda a era em que a IA pesquisa, negocia e compra pelo consumidor","og_url":"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/agentic-commerce-a-proxima-fronteira-do-varejo-apos-o-unified-commerce\/","og_site_name":"MJV Technology &amp; Innovation","article_publisher":"https:\/\/www.facebook.com\/mjvinnovation\/","article_published_time":"2026-01-21T17:33:22+00:00","article_modified_time":"2026-01-21T17:33:27+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2026\/01\/agentic-ai-1.png","type":"image\/png"}],"author":"Matheus Abreu","twitter_card":"summary_large_image","twitter_creator":"@MJVinnovation","twitter_site":"@MJVinnovation","twitter_misc":{"Escrito por":"Matheus Abreu","Est. tempo de leitura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/agentic-commerce-a-proxima-fronteira-do-varejo-apos-o-unified-commerce\/#article","isPartOf":{"@id":"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/agentic-commerce-a-proxima-fronteira-do-varejo-apos-o-unified-commerce\/"},"author":{"name":"Matheus Abreu","@id":"https:\/\/www.mjvinnovation.com\/pt-br\/#\/schema\/person\/4a307804c8b6104ef72b4874d8cc5305"},"headline":"Agentic Commerce: A Pr\u00f3xima Fronteira do Varejo ap\u00f3s o Unified Commerce","datePublished":"2026-01-21T17:33:22+00:00","dateModified":"2026-01-21T17:33:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/agentic-commerce-a-proxima-fronteira-do-varejo-apos-o-unified-commerce\/"},"wordCount":923,"commentCount":0,"publisher":{"@id":"https:\/\/www.mjvinnovation.com\/pt-br\/#organization"},"image":{"@id":"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/agentic-commerce-a-proxima-fronteira-do-varejo-apos-o-unified-commerce\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2026\/01\/agentic-ai-1.png","keywords":["Intelig\u00eancia Artificial","mjv","nrf","Varejo"],"articleSection":["Consumer Packaged Goods (CPG)","Intelig\u00eancia Artificial","Retail"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mjvinnovation.com\/pt-br\/blog\/agentic-commerce-a-proxima-fronteira-do-varejo-apos-o-unified-commerce\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/agentic-commerce-a-proxima-fronteira-do-varejo-apos-o-unified-commerce\/","url":"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/agentic-commerce-a-proxima-fronteira-do-varejo-apos-o-unified-commerce\/","name":"Agentic Commerce: A Pr\u00f3xima Fronteira do Varejo ap\u00f3s o Unified Commerce - MJV Technology &amp; Innovation","isPartOf":{"@id":"https:\/\/www.mjvinnovation.com\/pt-br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/agentic-commerce-a-proxima-fronteira-do-varejo-apos-o-unified-commerce\/#primaryimage"},"image":{"@id":"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/agentic-commerce-a-proxima-fronteira-do-varejo-apos-o-unified-commerce\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2026\/01\/agentic-ai-1.png","datePublished":"2026-01-21T17:33:22+00:00","dateModified":"2026-01-21T17:33:27+00:00","breadcrumb":{"@id":"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/agentic-commerce-a-proxima-fronteira-do-varejo-apos-o-unified-commerce\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mjvinnovation.com\/pt-br\/blog\/agentic-commerce-a-proxima-fronteira-do-varejo-apos-o-unified-commerce\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/agentic-commerce-a-proxima-fronteira-do-varejo-apos-o-unified-commerce\/#primaryimage","url":"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2026\/01\/agentic-ai-1.png","contentUrl":"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2026\/01\/agentic-ai-1.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/agentic-commerce-a-proxima-fronteira-do-varejo-apos-o-unified-commerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mjvinnovation.com\/pt-br\/"},{"@type":"ListItem","position":2,"name":"Agentic Commerce: A Pr\u00f3xima Fronteira do Varejo ap\u00f3s o Unified Commerce"}]},{"@type":"WebSite","@id":"https:\/\/www.mjvinnovation.com\/pt-br\/#website","url":"https:\/\/www.mjvinnovation.com\/pt-br\/","name":"MJV Technology &amp; Innovation","description":"We are people transforming business","publisher":{"@id":"https:\/\/www.mjvinnovation.com\/pt-br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mjvinnovation.com\/pt-br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/www.mjvinnovation.com\/pt-br\/#organization","name":"MJV Technology and Innovation","url":"https:\/\/www.mjvinnovation.com\/pt-br\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.mjvinnovation.com\/pt-br\/#\/schema\/logo\/image\/","url":"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2021\/07\/logo_mjv_favicon.png","contentUrl":"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2021\/07\/logo_mjv_favicon.png","width":128,"height":128,"caption":"MJV Technology and Innovation"},"image":{"@id":"https:\/\/www.mjvinnovation.com\/pt-br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mjvinnovation\/","https:\/\/x.com\/MJVinnovation","https:\/\/www.instagram.com\/mjvinnovation\/","https:\/\/www.linkedin.com\/company\/mjv-tech-and-innovation","https:\/\/www.youtube.com\/channel\/UCUlTs06JlXwUd09Jzg9kqDA"]},{"@type":"Person","@id":"https:\/\/www.mjvinnovation.com\/pt-br\/#\/schema\/person\/4a307804c8b6104ef72b4874d8cc5305","name":"Matheus Abreu"}]}},"_links":{"self":[{"href":"https:\/\/www.mjvinnovation.com\/pt-br\/wp-json\/wp\/v2\/posts\/47450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mjvinnovation.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mjvinnovation.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mjvinnovation.com\/pt-br\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mjvinnovation.com\/pt-br\/wp-json\/wp\/v2\/comments?post=47450"}],"version-history":[{"count":2,"href":"https:\/\/www.mjvinnovation.com\/pt-br\/wp-json\/wp\/v2\/posts\/47450\/revisions"}],"predecessor-version":[{"id":47479,"href":"https:\/\/www.mjvinnovation.com\/pt-br\/wp-json\/wp\/v2\/posts\/47450\/revisions\/47479"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mjvinnovation.com\/pt-br\/wp-json\/wp\/v2\/media\/47467"}],"wp:attachment":[{"href":"https:\/\/www.mjvinnovation.com\/pt-br\/wp-json\/wp\/v2\/media?parent=47450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mjvinnovation.com\/pt-br\/wp-json\/wp\/v2\/categories?post=47450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mjvinnovation.com\/pt-br\/wp-json\/wp\/v2\/tags?post=47450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}