{"id":41589,"date":"2024-01-03T15:24:06","date_gmt":"2024-01-03T18:24:06","guid":{"rendered":"https:\/\/www.mjvinnovation.com\/?p=41589"},"modified":"2024-09-27T12:37:17","modified_gmt":"2024-09-27T15:37:17","slug":"7-apostas-da-mjv-para-a-nrf-2024","status":"publish","type":"post","link":"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/7-apostas-da-mjv-para-a-nrf-2024\/","title":{"rendered":"7 li\u00e7\u00f5es da MJV para a NRF 2024: o grande evento do varejo"},"content":{"rendered":"\n<p>Continue lendo para saber um pouco mais sobre o evento, nossa participa\u00e7\u00e3o e os principais assuntos do <a href=\"https:\/\/events.mjvinnovation.com\/nrf\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Retail&#8217;s Big Show<\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">NRF 2024: o maior evento de varejo do mundo<\/h2>\n\n\n\n<p><strong><a href=\"https:\/\/nrfbigshow.nrf.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">NRF 2024: Retail\u2019s Big Show<\/a><\/strong> \u00e9 o principal evento de varejo do mundo, com cerca de 40 mil especialistas do setor no local, de quase 100 pa\u00edses.<\/p>\n\n\n\n<p>Seus membros incluem lojas de departamento, cat\u00e1logos, varejistas independentes, restaurantes, supermercados, empresas de marketing multin\u00edvel e vendedores.<\/p>\n\n\n\n<p>A National Retail Federation representa a maior ind\u00fastria privada do setor nos Estados Unidos, composta por mais de 3,8 milh\u00f5es de estabelecimentos de varejo, que apoiam mais de 52 milh\u00f5es de funcion\u00e1rios e contribuem com US$ 3,9 trilh\u00f5es para o PIB anual dos EUA.<\/p>\n\n\n\n<p>D\u00ea uma olhada em algumas estat\u00edsticas da NRF 2024 e voc\u00ea ver\u00e1 que n\u00e3o estamos exagerando ao dizer que este \u00e9 &#8220;o principal evento anual do varejo no mundo&#8221;.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"228\" src=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2024\/01\/BR-7Breaktroughs_5-1024x228.png\" alt=\"\" class=\"wp-image-41590\" srcset=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2024\/01\/BR-7Breaktroughs_5-1024x228.png 1024w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2024\/01\/BR-7Breaktroughs_5-720x160.png 720w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2024\/01\/BR-7Breaktroughs_5-285x63.png 285w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2024\/01\/BR-7Breaktroughs_5-768x171.png 768w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2024\/01\/BR-7Breaktroughs_5-1536x342.png 1536w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2024\/01\/BR-7Breaktroughs_5.png 1630w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">O evento aconteceu no Jacob K. Javits Convention Center, na cidade de Nova York, de 14 a 16 de janeiro, e foi uma experi\u00eancia incr\u00edvel para todos os envolvidos.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Expertise MJV <\/h2>\n\n\n\n<p>Com 25 anos de experi\u00eancia atuando no setor varejista, a MJV segue a todo vapor e, em particular, vimos a ind\u00fastria se transformar na era digital. Com nossa expertise em realizar mais de 500 projetos de varejo e bens de consumo embalados (CPG), temos a confian\u00e7a de que podemos desvendar a resposta, n\u00e3o importa qual seja o seu desafio no varejo. Temos orgulho de entregar solu\u00e7\u00f5es de ponta.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">MJV na NRF 2024 <\/h3>\n\n\n\n<p>Pelo segundo ano consecutivo, a MJV esteve em Nova York com estande pr\u00f3prio e patrocinando o <strong>Retail Store Tours<\/strong>, no SoHo, onde os participantes visitaram lojas que se tornaram verdadeiros centros de experi\u00eancia, para conhecer as \u00faltimas inova\u00e7\u00f5es da ind\u00fastria.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Retail Store Tours New York City 2024\" data-src=\"https:\/\/player.vimeo.com\/video\/652993540?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Phygital \u00e9 o Novo Mainstream<\/h2>\n\n\n\n<p><strong>Na NRF 2024: Retail&#8217;s Big Show<\/strong>, a ind\u00fastria se preparou para destacar seu compromisso em abra\u00e7ar a inova\u00e7\u00e3o e lidar com desafios emergentes.<\/p>\n\n\n\n<p>O cen\u00e1rio varejista est\u00e1 \u00e0 beira de uma transforma\u00e7\u00e3o significativa, \u00e0 medida que a converg\u00eancia das experi\u00eancias f\u00edsicas e digitais est\u00e1 prestes a se tornar o novo normal. Denominada &#8220;phygital&#8221;, essa integra\u00e7\u00e3o est\u00e1 pronta para remodelar as intera\u00e7\u00f5es do consumidor, as cadeias de suprimentos e as estrat\u00e9gias operacionais.<\/p>\n\n\n\n<p>Esse fen\u00f4meno n\u00e3o \u00e9 novo, mas tem ganhado mais destaque nos \u00faltimos anos e est\u00e1 prestes a decolar em 2024: a visualiza\u00e7\u00e3o presencial combinada com a entrega em domic\u00edlio, telas sens\u00edveis ao toque que fornecem informa\u00e7\u00f5es \u00fateis aos compradores e at\u00e9 mesmo a Realidade Aumentada nas lojas s\u00e3o apenas algumas das inova\u00e7\u00f5es que podemos esperar.<\/p>\n\n\n\n<p>Mas isso \u00e9 apenas a ponta do iceberg. A NRF 2024 est\u00e1 pronta para fornecer aos varejistas muitos mais insights sobre o futuro do varejo. Vamos come\u00e7ar dando uma olhada em algumas inova\u00e7\u00f5es que v\u00e3o moldar o pr\u00f3ximo ano.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7 li\u00e7\u00f5es da NRF 2024<\/h2>\n\n\n\n<p>Mudan\u00e7as nos comportamentos do consumidor, tend\u00eancias sociais e avan\u00e7os tecnol\u00f3gicos s\u00e3o esperados para remodelar os setores de bens de consumo embalados (CPG), bens de consumo de r\u00e1pida movimenta\u00e7\u00e3o (FMCG), com\u00e9rcio eletr\u00f4nico e varejo.<\/p>\n\n\n\n<p>Juntamente com o que impulsionar\u00e1 o varejo e o que bloquear\u00e1 seu caminho, h\u00e1 v\u00e1rias tend\u00eancias que, sem d\u00favida, veremos pavimentar o caminho em dire\u00e7\u00e3o ao futuro. Essas tend\u00eancias desempenhar\u00e3o um papel importante na forma como as empresas enfrentam desafios e implementam inova\u00e7\u00f5es, e foram o foco principal na NRF 2024.<\/p>\n\n\n\n<p>Neste artigo, vamos apresentar os sete principais pontos de destaque que estiveram em evid\u00eancia no Retail\u2019s Big Show.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Intelig\u00eancia Artificial<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>A expectativa \u00e9 de que a era da hiperpersonaliza\u00e7\u00e3o, impulsionada por IA e an\u00e1lise de dados, assuma um papel de destaque, proporcionando experi\u00eancias personalizadas para cada consumidor de forma \u00fanica.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"216\" height=\"221\" data-src=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2024\/01\/7Breaktroughsicon_ai-2.png\" alt=\"\" class=\"wp-image-41610 lazyload\" data-srcset=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2024\/01\/7Breaktroughsicon_ai-2.png 216w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2024\/01\/7Breaktroughsicon_ai-2-156x160.png 156w\" data-sizes=\"(max-width: 216px) 100vw, 216px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 216px; --smush-placeholder-aspect-ratio: 216\/221;\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<p>Essa tend\u00eancia tamb\u00e9m se manifesta do lado do consumidor, \u00e0 medida que os clientes buscam cada vez mais personaliza\u00e7\u00e3o em suas experi\u00eancias de compra.<\/p>\n\n\n\n<p>Nesse contexto, a Intelig\u00eancia Artificial \u00e9 projetada para desempenhar um papel crucial em v\u00e1rias vertentes. Uma delas \u00e9 a hiper-personaliza\u00e7\u00e3o. Diante da crescente exig\u00eancia dos clientes por experi\u00eancias de compras cada vez mais personalizadas, organiza\u00e7\u00f5es est\u00e3o investindo em IA para impulsion\u00e1-las, valendo-se de tecnologias generativas para compreender e atender \u00e0s prefer\u00eancias individuais.<\/p>\n\n\n\n<p>As opera\u00e7\u00f5es de detec\u00e7\u00e3o e preven\u00e7\u00e3o de fraudes em servi\u00e7os financeiros tamb\u00e9m est\u00e3o prestes a depender fortemente da IA.<\/p>\n\n\n\n<p>Recentemente n\u00f3s desenvolvemos um estudo de caso sobre um projeto de detec\u00e7\u00e3o de fraudes operado por IA que conclu\u00edmos para um cliente. Este \u00e9 apenas um exemplo das diversas formas pelas quais a intelig\u00eancia artificial est\u00e1 transformando as din\u00e2micas do setor. Confira o conte\u00fado completo <a href=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/estrategia-de-big-data\/\" target=\"_blank\" rel=\"noreferrer noopener\">aqui<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/estrategia-de-big-data\/\"><img decoding=\"async\" width=\"1024\" height=\"167\" data-src=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2024\/01\/BR-7Breaktroughs_1-1024x167.png\" alt=\"\" class=\"wp-image-41628 lazyload\" data-srcset=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2024\/01\/BR-7Breaktroughs_1-1024x167.png 1024w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2024\/01\/BR-7Breaktroughs_1-720x117.png 720w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2024\/01\/BR-7Breaktroughs_1-285x46.png 285w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2024\/01\/BR-7Breaktroughs_1-768x125.png 768w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2024\/01\/BR-7Breaktroughs_1.png 1449w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/167;\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2. Previs\u00e3o de demanda<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"216\" height=\"221\" data-src=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2024\/01\/7Breaketroughs_icon_retailforecasting.png\" alt=\"\" class=\"wp-image-41635 lazyload\" data-srcset=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2024\/01\/7Breaketroughs_icon_retailforecasting.png 216w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2024\/01\/7Breaketroughs_icon_retailforecasting-156x160.png 156w\" data-sizes=\"(max-width: 216px) 100vw, 216px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 216px; --smush-placeholder-aspect-ratio: 216\/221;\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Ainda no tema da Intelig\u00eancia Artificial (IA), destaca-se uma sub tend\u00eancia relacionada ao seu uso para aprimorar tudo relacionado \u00e0 previs\u00e3o de varejo.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>\u00c0 medida que a Intelig\u00eancia Artificial se torna mais sofisticada, sua capacidade de previs\u00e3o vai alterar a maneira como os varejistas abordam problemas \u2014 passando de uma abordagem reativa para uma proativa, enfrentando-os de maneira preventiva.<\/p>\n\n\n\n<p>A capacidade de usar dados do consumidor de meses ou at\u00e9 anos anteriores para prever a demanda futura e os movimentos de mercado j\u00e1 est\u00e1 sendo utilizada pelos varejistas atualmente, mas o diferencial aqui \u00e9 entender como essa tend\u00eancia se desenvolver\u00e1 ao longo do ano.<\/p>\n\n\n\n<p>A IA pode proporcionar uma otimiza\u00e7\u00e3o significativa para equilibrar e gerenciar a demanda e a oferta. T\u00e3o importante quanto saber como usar a IA \u00e9 redefinir os processos para garantir a viabilidade dessas ferramentas em conjunto com seus sistemas de gest\u00e3o.<\/p>\n\n\n\n<p>Leia mais sobre <a href=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/previsao-de-demanda\/\" target=\"_blank\" rel=\"noreferrer noopener\">previs\u00e3o de demanda<\/a> neste artigo completo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/previsao-de-demanda\/\"><img decoding=\"async\" width=\"1024\" height=\"204\" data-src=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2024\/01\/BR-7Breaktroughs_2-1024x204.png\" alt=\"\" class=\"wp-image-41640 lazyload\" data-srcset=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2024\/01\/BR-7Breaktroughs_2-1024x204.png 1024w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2024\/01\/BR-7Breaktroughs_2-720x143.png 720w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2024\/01\/BR-7Breaktroughs_2-285x57.png 285w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2024\/01\/BR-7Breaktroughs_2-768x153.png 768w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2024\/01\/BR-7Breaktroughs_2.png 1187w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/204;\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3. Experi\u00eancia na loja f\u00edsica&nbsp;<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>\u00c9 esperado que as lojas f\u00edsicas passem por uma retomada, enfatizando experi\u00eancias imersivas que v\u00e3o al\u00e9m das compras tradicionais. Chegou ao ponto em que at\u00e9 mesmo empresas que declararam fal\u00eancia est\u00e3o usando espa\u00e7os f\u00edsicos para sua recupera\u00e7\u00e3o (exemplo da Toys &#8216;R&#8217; Us).<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"216\" height=\"221\" data-src=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2024\/01\/7Breaktroughsicon_store.png\" alt=\"\" class=\"wp-image-41645 lazyload\" data-srcset=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2024\/01\/7Breaktroughsicon_store.png 216w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2024\/01\/7Breaktroughsicon_store-156x160.png 156w\" data-sizes=\"(max-width: 216px) 100vw, 216px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 216px; --smush-placeholder-aspect-ratio: 216\/221;\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Analistas que viam a pandemia como o fim das intera\u00e7\u00f5es f\u00edsicas nas lojas agora est\u00e3o recuando para tentar entender o ressurgimento das compras presenciais. E isso se resume a uma nova possibilidade: o aumento do &#8220;shopertainment&#8221;.<\/p>\n\n\n\n<p>Cada vez mais, os consumidores buscam nas lojas f\u00edsicas algo al\u00e9m de produtos que podem adquirir online, desejando experi\u00eancias imersivas reais. E com o desenvolvimento da Realidade Virtual (VR), Realidade Aumentada (AR) e Realidade Mista, a experi\u00eancia &#8220;phygital&#8221; est\u00e1 prestes a evoluir bastante nos pr\u00f3ximos anos.<\/p>\n\n\n\n<p>Leia mais sobre <a href=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/phygital\/\" target=\"_blank\" rel=\"noreferrer noopener\">phygital<\/a> neste artigo completo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/phygital\/\"><img decoding=\"async\" width=\"1024\" height=\"175\" data-src=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2024\/01\/BR-7Breaktroughs-1024x175.png\" alt=\"\" class=\"wp-image-41650 lazyload\" data-srcset=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2024\/01\/BR-7Breaktroughs-1024x175.png 1024w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2024\/01\/BR-7Breaktroughs-720x123.png 720w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2024\/01\/BR-7Breaktroughs-285x49.png 285w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2024\/01\/BR-7Breaktroughs-768x131.png 768w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2024\/01\/BR-7Breaktroughs.png 1359w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/175;\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">4. Roubo no varejo<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"216\" height=\"221\" data-src=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2024\/01\/7Breaktroughsicon_theft.png\" alt=\"\" class=\"wp-image-41655 lazyload\" data-srcset=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2024\/01\/7Breaktroughsicon_theft.png 216w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2024\/01\/7Breaktroughsicon_theft-156x160.png 156w\" data-sizes=\"(max-width: 216px) 100vw, 216px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 216px; --smush-placeholder-aspect-ratio: 216\/221;\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>O roubo no varejo est\u00e1 se espalhando pelos Estados Unidos e tornou-se cada vez mais comum ver franquias fechando as portas por esse motivo. Algumas empresas est\u00e3o at\u00e9 tomando medidas impopulares para conter e desestimular o roubo, como colocar c\u00e2meras corporais nos agentes de seguran\u00e7a das lojas.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>E qual o problema? Isso destr\u00f3i completamente a experi\u00eancia de compra e impede que outras tend\u00eancias, como autoatendimento ou lojas sem caixa, avancem.<\/p>\n\n\n\n<p>Inova\u00e7\u00f5es como lojas sem caixa est\u00e3o prontas para redefinir as transa\u00e7\u00f5es no varejo, por exemplo, algo que tem sido evidenciado pela nossa r\u00e1pida transi\u00e7\u00e3o para a tecnologia sem toque.<\/p>\n\n\n\n<p>A intelig\u00eancia artificial tamb\u00e9m desempenhar\u00e1 um grande papel na viabilidade e ado\u00e7\u00e3o dessa tecnologia, mas o repentino aumento nos furtos no varejo criou uma barreira para que essa tend\u00eancia realmente decole.<\/p>\n\n\n\n<p>O autoatendimento j\u00e1 sofreu impacto em grandes redes, e a Amazon recentemente fechou v\u00e1rias de suas lojas sem caixa no Reino Unido.<\/p>\n\n\n\n<p>Para superar isso, as lojas ter\u00e3o que implementar medidas de seguran\u00e7a inovadoras, como reconhecimento facial, para enfrentar o furto no varejo antes que a nova tecnologia de check-out possa realmente evoluir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Finan\u00e7as Integradas<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Seremos capazes de diferenciar entre um banco e um varejista at\u00e9 2050? Para a Apple, a resposta \u00e9 &#8220;n\u00e3o&#8221;. Cada vez mais, varejistas est\u00e3o incorporando solu\u00e7\u00f5es de servi\u00e7os financeiros para atender \u00e0s necessidades de seus clientes, e n\u00e3o vai demorar muito para testemunharmos o surgimento das empresas \u201ctudo-em-um\u201d. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"216\" height=\"221\" data-src=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2024\/01\/7Breaktroughsicon_card.png\" alt=\"\" class=\"wp-image-41660 lazyload\" data-srcset=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2024\/01\/7Breaktroughsicon_card.png 216w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2024\/01\/7Breaktroughsicon_card-156x160.png 156w\" data-sizes=\"(max-width: 216px) 100vw, 216px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 216px; --smush-placeholder-aspect-ratio: 216\/221;\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><strong>Esse movimento inicial ser\u00e1 impulsionado pela integra\u00e7\u00e3o de servi\u00e7os financeiros<\/strong>.<\/p>\n\n\n\n<p>As finan\u00e7as integradas referem-se \u00e0 integra\u00e7\u00e3o de servi\u00e7os financeiros em solu\u00e7\u00f5es n\u00e3o financeiras, proporcionando \u00e0s empresas a capacidade de desenvolver ferramentas mais acess\u00edveis aos clientes, tais como pagamentos com um clique, cart\u00f5es de cr\u00e9dito pr\u00f3prios da loja, al\u00e9m de programas de pagamento e planos de seguro nativos.<\/p>\n\n\n\n<p>Os varejistas perceberam que qualquer estrat\u00e9gia ou ferramenta que simplifique a experi\u00eancia de compra pode ter um impacto significativo na satisfa\u00e7\u00e3o do cliente e na conclus\u00e3o das vendas. \u00c9 por essa raz\u00e3o que as finan\u00e7as integradas t\u00eam ganhado impulso nos \u00faltimos anos, com destaque para empresas como Apple e Amazon.<\/p>\n\n\n\n<p>Recentemente, publicamos <a href=\"https:\/\/www.mjvinnovation.com\/blog\/solutions-everywhere-the-high-time-of-embedded-finance\/\" target=\"_blank\" rel=\"noreferrer noopener\">um artigo<\/a> sobre isso. Acesse e descubra como essa tend\u00eancia est\u00e1 ganhando visibilidade.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.mjvinnovation.com\/blog\/solutions-everywhere-the-high-time-of-embedded-finance\/\"><img decoding=\"async\" width=\"1024\" height=\"194\" data-src=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2024\/01\/BR-7Breaktroughs_3-1024x194.png\" alt=\"\" class=\"wp-image-41666 lazyload\" data-srcset=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2024\/01\/BR-7Breaktroughs_3-1024x194.png 1024w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2024\/01\/BR-7Breaktroughs_3-720x137.png 720w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2024\/01\/BR-7Breaktroughs_3-285x54.png 285w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2024\/01\/BR-7Breaktroughs_3-768x146.png 768w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2024\/01\/BR-7Breaktroughs_3.png 1244w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/194;\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">6. Lealdade do cliente<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"216\" height=\"221\" data-src=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2024\/01\/7Breaktroughsicon_service-1.png\" alt=\"\" class=\"wp-image-41677 lazyload\" data-srcset=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2024\/01\/7Breaktroughsicon_service-1.png 216w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2024\/01\/7Breaktroughsicon_service-1-156x160.png 156w\" data-sizes=\"(max-width: 216px) 100vw, 216px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 216px; --smush-placeholder-aspect-ratio: 216\/221;\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Outra grande tend\u00eancia que est\u00e1 transformando o varejo \u00e9 a inclus\u00e3o e o foco em programas de fidelidade para clientes. Embora esses programas n\u00e3o sejam novidade, os consumidores est\u00e3o se tornando mais experientes e exigentes ao longo dos anos.<\/p>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<p>Desse modo, as lojas precisam oferecer muito mais para que um cliente esteja disposto a se tornar o cliente fiel que os varejistas tanto almejam. E isso vai al\u00e9m de simples retornos financeiros nas compras. Os consumidores buscam incentivos tang\u00edveis, personaliza\u00e7\u00e3o e uma conex\u00e3o robusta com a identidade e vis\u00e3o da marca antes de se engajar plenamente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Retail Media (m\u00eddia de varejo)<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>A ascens\u00e3o das redes de m\u00eddia de varejo, ou retail media, dever\u00e1 transformar a forma como as marcas interagem com os consumidores, convertendo os espa\u00e7os f\u00edsicos em plataformas de publicidade.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"216\" height=\"221\" data-src=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2024\/01\/7Breaktroughsicon_speaker.png\" alt=\"\" class=\"wp-image-41687 lazyload\" data-srcset=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2024\/01\/7Breaktroughsicon_speaker.png 216w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2024\/01\/7Breaktroughsicon_speaker-156x160.png 156w\" data-sizes=\"(max-width: 216px) 100vw, 216px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 216px; --smush-placeholder-aspect-ratio: 216\/221;\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>A busca por mais investimentos em m\u00eddia no varejo foi um grande tema na NRF 2024, e o mesmo pode ser dito para a conven\u00e7\u00e3o do pr\u00f3ximo ano. Recentemente, temos observado qu\u00e3o lucrativa pode ser uma estrat\u00e9gia de m\u00eddia para os varejistas, tanto para o anunciante quanto para o vendedor.<\/p>\n\n\n\n<p>A Amazon \u00e9, sem d\u00favida, o maior nome na ind\u00fastria de m\u00eddia de varejo: 89% do mercado de publicidade varejista passa pelas Solu\u00e7\u00f5es de Publicidade da Amazon.<\/p>\n\n\n\n<p>Em 2022, a gigante do com\u00e9rcio eletr\u00f4nico alcan\u00e7ou mais de <strong>200 milh\u00f5es de membros<\/strong> em seu programa Prime apenas nos EUA \u2013 ele permanece incompar\u00e1vel em termos de acesso a dados transacionais detalhados.<\/p>\n\n\n\n<p>Mas isto \u00e9 apenas o come\u00e7o. Empresas de m\u00eddia e outros varejistas online est\u00e3o fazendo press\u00e3o para entrar nesse mercado e roubar parte da participa\u00e7\u00e3o de mercado da Amazon. Isso ir\u00e1 levar a mais estrat\u00e9gias de m\u00eddia em pauta para os varejistas nos pr\u00f3ximos anos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Para onde estamos indo?<\/h2>\n\n\n\n<p>Conforme a ind\u00fastria avan\u00e7a, a evolu\u00e7\u00e3o em dire\u00e7\u00e3o a experi\u00eancias f\u00edsicas e digitais evidencia um setor din\u00e2mico que se adapta constantemente \u00e0s mudan\u00e7as nas prefer\u00eancias dos consumidores.&nbsp;<\/p>\n\n\n\n<p>Daqui em diante, espera-se que as experi\u00eancias imersivas e personalizadas desempenhem um papel crucial na evolu\u00e7\u00e3o do cen\u00e1rio Phygital, podendo influenciar significativamente o panorama do varejo como um todo.<\/p>\n\n\n\n<p>N\u00e3o se surpreenda se a Amazon lan\u00e7ar uma experi\u00eancia de compra imersiva em suas lojas f\u00edsicas em algum momento do pr\u00f3ximo ano, oferecendo aos clientes algum tipo de solu\u00e7\u00e3o de pagamento instant\u00e2neo.<\/p>\n\n\n\n<p>A NRF 2024 serviu como uma conven\u00e7\u00e3o essencial na qual os l\u00edderes do setor poder\u00e3o discorrer sobre o curso do varejo em dire\u00e7\u00e3o a um futuro em que o Phygital n\u00e3o seja apenas mainstream, mas que continue evoluindo.<\/p>\n\n\n\n<p>Esses s\u00e3o apenas alguns dos temas principais da NRF 2024, mas se voc\u00ea n\u00e3o esteve l\u00e1, n\u00e3o se preocupe, n\u00f3s te ajudamos. A MJV desenvolveu um <strong>relat\u00f3rio exclusivo e abrangente sobre o <a href=\"https:\/\/events.mjvinnovation.com\/nrf\/\" target=\"_blank\" rel=\"noreferrer noopener\">Retail\u2019s Big Show<\/a><\/strong>, um material constru\u00eddo atrav\u00e9s do mapeamento e an\u00e1lise das principais tend\u00eancias que ir\u00e3o moldar o futuro do varejo. Nele, est\u00e3o inclu\u00eddos momentos e cita\u00e7\u00f5es de palestrantes principais, tend\u00eancias e t\u00f3picos abordados por l\u00edderes do setor e muito mais.<\/p>\n\n\n\n<p>Clique <a href=\"https:\/\/trendsreport.mjvinnovation.com\/pt-br\/report-de-tendencias-nrf-2024\/?utm_campaign=%5BBR%5D%20NRF%202024&amp;utm_source=Pop%20up%20br%20website&amp;utm_medium=pop%20up&amp;utm_term=nrf%202024%20insights&amp;utm_content=nrf%202024%20insights\" target=\"_blank\" rel=\"noreferrer noopener\">aqui<\/a> para fazer o download do relat\u00f3rio completo e receber insights exclusivos da NRF 2024: Retail&#8217;s Big Show.<\/p>\n\n\n\n<p>Siga a MJV no LinkedIn para ficar por dentro de tudo relacionado ao varejo e \u00e0<strong> NRF<\/strong>!<\/p>\n","protected":false},"excerpt":{"rendered":"Com a conclus\u00e3o do maior evento de varejo do mundo, \u00e9 hora de analisar as nossas principais li\u00e7\u00f5es da NRF 2024","protected":false},"author":6,"featured_media":41708,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-41589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nao-categorizado"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 li\u00e7\u00f5es da MJV para a NRF 2024: o grande evento do varejo - MJV<\/title>\n<meta name=\"description\" content=\"Com a chegada do maior evento de varejo do mundo, \u00e9 hora de analisar o que voc\u00ea pode esperar da NRF 2024. 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