{"id":37341,"date":"2023-05-24T11:11:02","date_gmt":"2023-05-24T14:11:02","guid":{"rendered":"https:\/\/www.mjvinnovation.com\/?p=37341"},"modified":"2024-02-20T17:47:28","modified_gmt":"2024-02-20T20:47:28","slug":"design-driven","status":"publish","type":"post","link":"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/design-driven\/","title":{"rendered":"Impulsionando a inova\u00e7\u00e3o do design com dados: o m\u00e9todo Design Driven"},"content":{"rendered":"\n<p>Muito tem se falado sobre equipes Data Driven e a fundamenta\u00e7\u00e3o dos processos na efic\u00e1cia dos dados. Na \u00faltima semana, falamos sobre o <a href=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/data-driven-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">Design Data-Driven<\/a>, um m\u00e9todo de design que exprime exatamente isso. Por outro lado, uma nova abordagem tem sido desenvolvida no <a href=\"https:\/\/www.mjvlens.com.br\/pt-BR\" target=\"_blank\" rel=\"noreferrer noopener\">Lens<\/a>, que \u00e9 o Design Driven Data Science.<\/p>\n\n\n\n<p>O ponto central a se destacar \u00e9 que, no Design Driven Data Science, os dados tamb\u00e9m s\u00e3o importantes, mas ouvir o usu\u00e1rio\/cliente \u00e9 igualmente crucial.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>O que \u00e9 Design Driven Data Science?<\/strong><\/h3>\n\n\n\n<p>O Design Driven Data Science \u00e9 uma metodologia para desenvolvimento de produtos e solu\u00e7\u00f5es na qual o Design orienta o processo de desenvolvimento.<br><br>O primeiro passo \u00e9 obter as informa\u00e7\u00f5es, dores e necessidades do cliente\/usu\u00e1rio. Com base nessas informa\u00e7\u00f5es, os dados s\u00e3o utilizados para avaliar e verificar as indica\u00e7\u00f5es do cliente\/usu\u00e1rio.&nbsp;<\/p>\n\n\n\n<p>Com a avalia\u00e7\u00e3o embasada em dados, e considerando as dificuldades e aspira\u00e7\u00f5es do cliente\/usu\u00e1rio, as hip\u00f3teses iniciais s\u00e3o validadas, permitindo a extra\u00e7\u00e3o de insights relevantes e tomadas de decis\u00e3o adequadas para a cria\u00e7\u00e3o do produto\/solu\u00e7\u00e3o.&nbsp;<\/p>\n\n\n\n<p><strong>Dessa forma, o processo do Design Driven Data Science ocorre nas etapas:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Obten\u00e7\u00e3o de informa\u00e7\u00f5es, dores e necessidades<\/li>\n\n\n\n<li>Utiliza\u00e7\u00e3o de dados para validar informa\u00e7\u00f5es<\/li>\n\n\n\n<li>Gera\u00e7\u00e3o de hip\u00f3teses<\/li>\n\n\n\n<li>Extra\u00e7\u00e3o de insights<\/li>\n\n\n\n<li>Desenvolvimento da solu\u00e7\u00e3o<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Design Thinking: A fun\u00e7\u00e3o do design no desenvolvimento de solu\u00e7\u00f5es<\/strong><\/h3>\n\n\n\n<p>O Design desempenha um papel fundamental no desenvolvimento de produtos e solu\u00e7\u00f5es. No contexto da inova\u00e7\u00e3o, o termo &#8220;Design&#8221; refere-se ao processo que come\u00e7a com a concep\u00e7\u00e3o ou identifica\u00e7\u00e3o de uma ideia ou problema e continua at\u00e9 sua resolu\u00e7\u00e3o concreta.<\/p>\n\n\n\n<p>No contexto de dados, o Design Thinking \u00e9 o m\u00e9todo orientador, com etapas que incluem \u00eanfase, defini\u00e7\u00e3o, idea\u00e7\u00e3o, prototipagem e teste.&nbsp;<\/p>\n\n\n\n<p>Existem v\u00e1rias refer\u00eancias e defini\u00e7\u00f5es das etapas do Design Thinking, adapt\u00e1veis a diferentes contextos.&nbsp;Saiba mais sobre como a MJV aplica o Design Thinking em seus projetos na pr\u00e1tica:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/fases-design-thinking\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fases do Design Thinking<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/como-funciona-a-imersao-no-design-thinking\/\" target=\"_blank\" rel=\"noreferrer noopener\">Imers\u00e3o &#8211; Design Thinking<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/como-utilizar-os-cartoes-de-insight\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cart\u00f5es de Insight do Design Thinking<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/brainstorming\/\">Brainstorming: novas ideias com Design Thinking<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/mapa-conceitual-design-thinking\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mapa conceitual<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/diagrama-de-afinidades\/\" target=\"_blank\" rel=\"noreferrer noopener\">Diagrama de Afinidades<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/ferramentas-de-design-thinking\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ferramentas de Design Thinking<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A diferen\u00e7a entre Data-Driven Design e Design Driven Data Science<\/strong><\/h3>\n\n\n\n<p><strong>A diferen\u00e7a fundamental entre o Data-Driven Design e o Design Driven Data Science reside no ponto de partida para a cria\u00e7\u00e3o de solu\u00e7\u00f5es ou produtos.<\/strong> O Data-Driven Design come\u00e7a pela an\u00e1lise de dados para informar o processo de design, enquanto o Design Driven Data Science come\u00e7a pelas necessidades e informa\u00e7\u00f5es do usu\u00e1rio\/cliente, combinadas com os dados.<\/p>\n\n\n\n<p>Embora haja essa diferen\u00e7a no ponto de partida, ambas as abordagens compartilham semelhan\u00e7as durante a execu\u00e7\u00e3o. Ambas envolvem a coleta, armazenamento e an\u00e1lise de dados, seguidas por processos de prototipagem e refinamento para alinhar a solu\u00e7\u00e3o \u00e0s expectativas do cliente\/usu\u00e1rio.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/content.mjvinnovation.com\/livro\/design-driven-data-science?__hstc=185709558.0736bbce00c9011ac4f0dbfa3c1db450.1675693780312.1684846133527.1684935999040.96&amp;__hssc=185709558.21.1684935999040&amp;__hsfp=2947109503&amp;_ga=2.157360511.492738830.1684935995-1915619009.1675693783\"><img fetchpriority=\"high\" decoding=\"async\" width=\"720\" height=\"374\" src=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2023\/05\/image-5.png\" alt=\"\" class=\"wp-image-37355\" srcset=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2023\/05\/image-5.png 720w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2023\/05\/image-5-285x148.png 285w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a><\/figure>\n\n\n\n<p>No Data-Driven Design, a solu\u00e7\u00e3o de design \u00e9 impulsionada principalmente pela an\u00e1lise de dados, enquanto no Design Driven Data Science, a solu\u00e7\u00e3o \u00e9 uma combina\u00e7\u00e3o entre a perspectiva do cliente\/usu\u00e1rio e a an\u00e1lise de dados.<\/p>\n\n\n\n<p>Ambas as estrat\u00e9gias s\u00e3o \u00fateis para desenvolver solu\u00e7\u00f5es orientadas por dados e podem ser aplicadas em diversos setores e empresas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Exemplo de um mesmo desafio abordado por cada metodologia<\/strong><\/h3>\n\n\n\n<p>O propriet\u00e1rio da rede de franquias de pizzarias ABC Pizzas, Sr. Donald, deseja expandir seu portf\u00f3lio de produtos e contratou consultorias especializadas em estrat\u00e9gias baseadas em dados.&nbsp;<\/p>\n\n\n\n<p>A consultoria XPTO realizou uma an\u00e1lise das vendas da ABC Pizzas ao longo dos anos, assim como pesquisas de mercado, e apresentou <strong>propostas de novos sabores<\/strong> e estrat\u00e9gias de lan\u00e7amento.&nbsp;<\/p>\n\n\n\n<p>Em seguida, Sr. Donald decidiu contratar a consultoria PICKLE, que aplicou a estrat\u00e9gia de Design Driven Data Science.&nbsp;<\/p>\n\n\n\n<p>A PICKLE conversou com os colaboradores da ABC Pizzas, analisou os dados de venda e identificou uma demanda latente por <strong>pizzas congeladas<\/strong>, com base em proje\u00e7\u00f5es e an\u00e1lises de dados de vendas de concorrentes. Os consultores da PICKLE propuseram o lan\u00e7amento desse novo produto, incluindo um plano de lan\u00e7amento e campanhas de marketing.<\/p>\n\n\n\n<p>Esses exemplos ilustram as abordagens distintas de cada estrat\u00e9gia: a XPTO baseou-se na an\u00e1lise de dados e informa\u00e7\u00f5es de mercado para propor solu\u00e7\u00f5es, enquanto a PICKLE primeiro ouviu os colaboradores e realizou an\u00e1lises antes de fazer sua proposta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Case Real de Design Driven Data Science<\/strong><\/h3>\n\n\n\n<p>Um caso exemplar foi a qualifica\u00e7\u00e3o de leads de uma seguradora no Brasil. Ouviu-se o cliente e aplicou-se a estrat\u00e9gia, identificando leads com potencial e recomendando o corretor, canal de comunica\u00e7\u00e3o e produto ideal.<\/p>\n\n\n\n<p>&nbsp;Diversas fontes de dados foram analisadas para compreender os h\u00e1bitos e informa\u00e7\u00f5es dos leads. A intelig\u00eancia artificial desempenhou um papel crucial na classifica\u00e7\u00e3o dos leads, alcan\u00e7ando o objetivo de indicar o melhor corretor, canal e produto para converter o lead em cliente.<\/p>\n\n\n\n<p>&nbsp;A an\u00e1lise gerou insights sobre localiza\u00e7\u00e3o, perfil e melhores formas de contato. Todo o processo foi personalizado para atender \u00e0s necessidades do cliente, proporcionando uma solu\u00e7\u00e3o eficaz para resolver o problema inicial.<\/p>\n\n\n\n<p>O <a href=\"https:\/\/www.mjvlens.com.br\/pt-BR\" target=\"_blank\" rel=\"noreferrer noopener\">MJV Lens<\/a> se destaca no mercado de Design Driven Data Science, com mais de 20 anos de experi\u00eancia. Temos cases de sucesso em diversos setores e publicamos o livro &#8220;<a href=\"https:\/\/content.mjvinnovation.com\/livro\/design-driven-data-science\" target=\"_blank\" rel=\"noreferrer noopener\">Design Driven Data Science &#8211; Integrando Design Thinking com Aprendizado de M\u00e1quina para Solu\u00e7\u00f5es em Neg\u00f3cios<\/a>&#8220;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Se voc\u00ea deseja conversar com um especialista:<\/h2>\n\n\n<section class=\"form-materials section-materials\">\n  <a class=\"open-form hs-button\">\n  Agendar<\/a>\n\t<div class=\"section-materials-header\">\n\t\t<h3 class=\"section-materials-title\">Agende uma conversa<\/h3>\n\t\t<p class=\"section-materials-text\"><\/p>\n\t<\/div>\n\t<div class=\"section-materials-content\">\n\t\t<div class=\"section-materials-form mjv-forms\">\r\n\r\nhbspt.forms.create({\r\nregion: &#8220;na1&#8221;,\r\nportalId: &#8220;455690&#8221;,\r\nformId: &#8220;d898e9db-728f-4701-b9b3-8ca36a1ce213&#8221;\r\n});\r\n<\/div>\n\t<\/div>\n<\/section>\n\n<style>\n .section-materials {\n    background-color: #efefef;\n    max-width: 760px;\n    margin: 0 auto 3em;\n    padding: 0 1em 1.5em 1em;\n    position: relative;\n  }\n\n  .open-form {\n    position: absolute;\n    bottom: -37px;\n    left: 50%;\n    transform: translate(-50%, -50%);\n\n    margin: 0;\n    cursor: pointer;\n    display: inline-block;\n    font-weight: 700;\n    text-align: center;\n    color: #fff !important;\n    border-radius: 3px;\n    border-style: solid;\n    border-width: 1px;\n    padding: 12px 24px;\n\n    background: #60489d;\n    border-color: #60489d;\n    font-size: 12px;\n    line-height: 12px;\n  }\n\n  .open-form.hidden {\n    display: none;\n  }\n\n  .section-materials-header {\n    font-family: 'open_sansbold', sans-serif;\n    padding: 1em 0 0;\n    line-height: 1.5;\n  }\n\t.section-materials-title {\n    font-family: open_sansbold, sans-serif;\n    display: inline-block;\n    font-size: 1.5rem;\n    color: #46bb93;\n    position: relative;\n    background-color: transparent;\n    padding: 0;\n    border: none;\n    margin: 0 30px 0 0;\n\t}\n\n  .section-materials-content {\n    overflow: hidden;\n    height: 168px;\n    transition: all 1s ease;\n  }\n\n  .section-materials-content.open {\n    height: unset;\n  }\n  #hs-form-iframe-0 {\n    width: 100% !important;\n  }\n\n  .section-materials-form {\n    display: block !important;\n  }\n\n  @media (min-width:790px){\n    .section-materials-content {\n      display: flex;\n      justify-content: space-between;\n      align-items: flex-start;\n    }\n    .section-materials-form {\n      width: 100%;\n    }\n    .section-materials-featured {\n      width: 40%;\n      padding-left: 1em;\n    }\n  }\n<\/style>\n\n<script>\nvar openForm = document.querySelector('.open-form');\nvar content = document.querySelector('.section-materials-content');\nopenForm.addEventListener('click', ()=>{\n  content.classList.add(\"open\");\n  openForm.classList.add(\"hidden\");\n});\n<\/script>\n\n\n<h2 class=\"wp-block-heading\">Implementar uma cultura data driven na sua empresa \u00e9 poss\u00edvel com a MJV Horizon<\/h2>\n\n\n\n<p>Com card\u00e1pio de servi\u00e7os variado e a prioriza\u00e7\u00e3o de rela\u00e7\u00f5es humanas no desenvolvimento de diferentes projetos, a <a href=\"https:\/\/www.mjvhorizon.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Horizon, ag\u00eancia full service da MJV<\/a>, pode te ajudar a implementar uma nova cultura na sua empresa. A an\u00e1lise de dados \u00e9 uma base necess\u00e1ria para tomadas de decis\u00f5es assertivas, mas junto com os insights de colaboradores de diferentes \u00e1reas, elas podem ser ainda mais otimizadas. Com o aux\u00edlio da Horizon, estes dois pilares podem ser balanceados no seu dia a dia. Entre em contato e saiba mais!\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"No Design Driven Data Science, os dados tamb\u00e9m s\u00e3o importantes, mas ouvir o usu\u00e1rio\/cliente \u00e9 igualmente crucial.","protected":false},"author":33,"featured_media":37344,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[994,1312],"tags":[],"class_list":["post-37341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-thinking-6","category-mjv-lens"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Impulsionando a inova\u00e7\u00e3o do design com dados: o m\u00e9todo Design Driven<\/title>\n<meta name=\"description\" content=\"No Design Driven Data Science, os dados tamb\u00e9m s\u00e3o importantes, mas ouvir o usu\u00e1rio\/cliente \u00e9 igualmente crucial.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/design-driven\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Impulsionando a inova\u00e7\u00e3o do design com dados: o m\u00e9todo Design Driven\" \/>\n<meta property=\"og:description\" content=\"No Design Driven Data Science, os dados tamb\u00e9m s\u00e3o importantes, mas ouvir o usu\u00e1rio\/cliente \u00e9 igualmente crucial.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/design-driven\/\" \/>\n<meta property=\"og:site_name\" content=\"MJV Technology &amp; 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