{"id":13795,"date":"2021-07-02T14:54:23","date_gmt":"2021-07-02T17:54:23","guid":{"rendered":"https:\/\/www.mjvinnovation.com\/blog\/6-modelos-platform-thinking\/"},"modified":"2021-07-19T23:35:17","modified_gmt":"2021-07-20T02:35:17","slug":"6-modelos-platform-thinking","status":"publish","type":"post","link":"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/6-modelos-platform-thinking\/","title":{"rendered":"6 exemplos bem sucedidos do modelo Platform Thinking"},"content":{"rendered":"\n

Quando voc\u00ea est\u00e1 com fome, n\u00e3o quer sair de casa e vai pedir um delivery. Precisa sair de casa e busca um transporte particular. Quando vai comprar algo na internet. Nos momentos de lazer para maratonar s\u00e9ries. Para todas as situa\u00e7\u00f5es acima e muitas outras voc\u00ea acessa plataformas. O modelo de neg\u00f3cio que possibilita essa intera\u00e7\u00e3o se chama Platform Thinking.<\/strong><\/p>\n\n\n\n

Se o seu setor ainda n\u00e3o foi afetado pela revolu\u00e7\u00e3o que as plataformas est\u00e3o trazendo a todos os mercados, h\u00e1 uma boa chance de que o seja em breve. <\/p>\n\n\n\n

Basta perceber que no topo das maiores empresas em valor de mercado do mundo muitas s\u00e3o baseadas neste modelo.<\/p>\n\n\n\n

Siga conosco e saiba o que \u00e9 Platform Thinking e como funciona esse modelo de gest\u00e3o!<\/p>\n\n\n\n

Entenda o que \u00e9 Platform Thinking<\/h2>\n\n\n\n

O conceito de Platform Thinking est\u00e1 associado com um modelo de gest\u00e3o de neg\u00f3cios onde as empresas s\u00e3o baseadas em uma plataforma em vez de um produto espec\u00edfico. Isso soa familiar para voc\u00ea?<\/p>\n\n\n\n

Grandes empresas – como Airbnb, Netflix e Uber – s\u00e3o neg\u00f3cios desenvolvidos especificamente sobre o conceito de plataformas.<\/p>\n\n\n\n

Apesar desse modelo de neg\u00f3cios existir h\u00e1 alguns anos, muitas pessoas ainda olham para ele apenas sob o vi\u00e9s da tecnologia, reduzindo-os em aplicativos. <\/p>\n\n\n\n

N\u00e3o se trata apenas de um recurso de sistema, existe toda uma l\u00f3gica de mercado pensada para beneficiar o consumidor final de diferentes maneiras, onde o motor da plataforma \u00e9 basicamente a necessidade de seus participantes. Quer saber como?<\/p>\n\n\n\n

Como funciona o modelo?<\/h2>\n\n\n\n

O modelo de neg\u00f3cios baseado em plataformas oferece servi\u00e7os de valor por meio da facilita\u00e7\u00e3o de acesso entre dois ou mais grupos independentes, que podem ser classificados como produtores (ou prestadores de servi\u00e7o) e clientes.<\/p>\n\n\n\n

O servi\u00e7o \u00e9 oferecido ao cliente final atrav\u00e9s de um sistema tecnol\u00f3gico f\u00e1cil, intuitivo e integrado, onde o consumidor consegue ter sua necessidade suprida de uma maneira simplificada, de forma \u00e1gil e at\u00e9 mais barata.<\/p>\n\n\n\n

Um ponto de aten\u00e7\u00e3o \u00e9 entender de que modo o modelo plataforma consegue se diferenciar de um sistema tradicional de neg\u00f3cios e o que isso, na pr\u00e1tica, significa. Quais valores ser\u00e3o agregados.<\/p>\n\n\n\n

Por exemplo, um servi\u00e7o de streaming se diferencia de uma TV por assinatura em muitos aspectos. Neg\u00f3cios no modelo tradicional, normalmente, necessitam de uma linha de produ\u00e7\u00e3o. Dessa maneira, a empresa n\u00e3o vende apenas um produto, mas os meios de produ\u00e7\u00e3o pelo qual esse servi\u00e7o precisa passar para ser acessado.<\/p>\n\n\n\n

No caso das plataformas, esse modelo de produ\u00e7\u00e3o \u00e9 descartado. Ao assinar um servi\u00e7o de streaming, o cliente tem acesso ao conte\u00fado automaticamente, sem necessidade de instala\u00e7\u00e3o, visita t\u00e9cnica, entre outras etapas.<\/p>\n\n\n\n

Por que voc\u00ea deve oferecer solu\u00e7\u00f5es Platform Thinking?<\/h2>\n\n\n\n

Devido \u00e0 facilidade do acesso aos servi\u00e7os prestados, as plataformas j\u00e1 s\u00e3o bem mais lucrativas do que modelos de neg\u00f3cios tradicionais.<\/p>\n\n\n\n

A praticidade, aliada a f\u00e1cil inser\u00e7\u00e3o de plataformas no cotidiano das pessoas e a economia de tempo que possibilitam, garante parte do sucesso desse modelo de neg\u00f3cio.<\/p>\n\n\n\n

Ao adotar um modelo de gest\u00e3o baseado em Platform Thinking, \u00e9 poss\u00edvel tamb\u00e9m atingir resultados melhores, reduzir custos, aumentar a abrang\u00eancia do neg\u00f3cio, fomentar a inova\u00e7\u00e3o e a conex\u00e3o do cliente com a marca, de forma inteligente, eficiente e otimizada<\/p>\n\n\n\n

Conhe\u00e7a agora 6 exemplos de empresas que largaram na frente e lan\u00e7aram neg\u00f3cios bem sucedidos no modelo Platform Thinking.<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"No mundo dos neg\u00f3cios, as plataformas tomam a dianteira na inova\u00e7\u00e3o e em iniciativas de sucesso","protected":false},"author":6,"featured_media":13796,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[146],"tags":[],"class_list":["post-13795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-modelos-de-negocio"],"acf":[],"yoast_head":"\n6 exemplos bem sucedidos do modelo Platform Thinking - MJV<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a agora 6 exemplos de empresas que largaram na frente e lan\u00e7aram neg\u00f3cios bem sucedidos no modelo Platform Thinking.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/6-modelos-platform-thinking\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 exemplos bem sucedidos do modelo Platform Thinking - 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