{"id":11939,"date":"2015-04-06T20:56:29","date_gmt":"2015-04-06T23:56:29","guid":{"rendered":"https:\/\/www.mjvinnovation.com\/blog\/como-a-mjv-trabalha-o-processo-de-inovacao\/"},"modified":"2015-04-06T20:56:29","modified_gmt":"2015-04-06T23:56:29","slug":"como-a-mjv-trabalha-o-processo-de-inovacao","status":"publish","type":"post","link":"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/como-a-mjv-trabalha-o-processo-de-inovacao\/","title":{"rendered":"Como a MJV trabalha o processo de inova\u00e7\u00e3o?"},"content":{"rendered":"<p><span style=\"font-size: inherit;\">O processo de consultoria de inova\u00e7\u00e3o da MJV pode ser descrito em quatro fases. S\u00e3o elas:<\/span><\/p>\n<h2><strong>Fase1: Reposicionamento<\/strong><\/h2>\n<p style=\"text-align: justify;\">Nesta fase, os consultores analisam os impasses e desafios do cliente e come\u00e7am a propor uma vis\u00e3o de futuro. A partir da\u00ed come\u00e7am a desenvolver estrat\u00e9gias para trazer o futuro ao presente, de acordo com a cultura do cliente e com como ele est\u00e1 preparado.<\/p>\n<p style=\"text-align: justify;\">Para isso, s\u00e3o explorados o contexto do problema e os atores envolvidos (funcion\u00e1rios, clientes, fornecedores etc) e come\u00e7am a surgir os insights que depois v\u00e3o se transformar em ideias.<\/p>\n<h2><strong>Fase2: Imers\u00e3o<\/strong><\/h2>\n<p style=\"text-align: justify;\">Nesta fase os consultores de inova\u00e7\u00e3o come\u00e7am a se aprofundar nas individualidades dos atores envolvidos. Tamb\u00e9m fazem o mapeamento dos contextos e identificam novas possibilidades de neg\u00f3cio.<\/p>\n<h2><strong>Fase 3: Idea\u00e7\u00e3o<\/strong><\/h2>\n<p style=\"text-align: justify;\">Na fase de idea\u00e7\u00e3o s\u00e3o facilitadas se\u00e7\u00f5es colaborativas entre as equipes da MJV e do cliente, transformando insights em oportunidades. Aqui come\u00e7am a surgir ideias concretas e elas passam a ser priorizadas.<\/p>\n<h2><strong>Fase 4: Prototipa\u00e7\u00e3o<\/strong><\/h2>\n<p style=\"text-align: justify;\">A fase de prototipa\u00e7\u00e3o \u00e9 o momento da experimenta\u00e7\u00e3o pr\u00e1tica e em baixo custo &#8211; as ideias mais inovadoras s\u00e3o testadas.<\/p>\n<p style=\"text-align: justify;\">Assim, os consultores garantem que o investimento de implementa\u00e7\u00e3o seja direcionado \u00e0 solu\u00e7\u00f5es que melhor atendem as necessidades do cliente, e de seus clientes.<\/p>\n<h2><strong>Conclus\u00e3o<\/strong><\/h2>\n<p style=\"text-align: justify;\">A metodologia processual da MJV \u00e9 centrada no aspecto humano e oferece aprofundamento em impasses que metodologias como a pesquisa de mercado apenas apontam. Assim, consegue-se levantar as reais quest\u00f5es e trazer solu\u00e7\u00f5es focadas no n\u00facleo do problema. O processo \u00e9 assertivo, pois solu\u00e7\u00f5es priorizadas s\u00e3o testadas, analisadas e adaptadas antes de sua implementa\u00e7\u00e3o. Assim, \u00e9 poss\u00edvel otimizar recursos e reduzir custos.<\/p>\n","protected":false},"excerpt":{"rendered":"Descubra como auxiliamos nossos clientes e desbravar o mercado com produtos e servi\u00e7os inovadores!","protected":false},"author":6,"featured_media":11940,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1638],"tags":[],"class_list":["post-11939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-thinking-pt-br"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Como a MJV trabalha o processo de inova\u00e7\u00e3o?<\/title>\n<meta name=\"description\" content=\"Descubra como a MJV Innovation auxilia os seus clientes e desbravar o mercado com produtos e servi\u00e7os inovadores!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/como-a-mjv-trabalha-o-processo-de-inovacao\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como a MJV trabalha o processo de inova\u00e7\u00e3o?\" \/>\n<meta property=\"og:description\" content=\"Descubra como a MJV Innovation auxilia os seus clientes e desbravar o mercado com produtos e servi\u00e7os inovadores!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/como-a-mjv-trabalha-o-processo-de-inovacao\/\" \/>\n<meta property=\"og:site_name\" content=\"MJV Technology &amp; 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