{"id":11273,"date":"2015-10-06T19:39:00","date_gmt":"2015-10-06T22:39:00","guid":{"rendered":"https:\/\/www.mjvinnovation.com\/blog\/saiba-como-utilizar-o-canvas-de-transformacao-digital\/"},"modified":"2022-10-13T16:55:04","modified_gmt":"2022-10-13T19:55:04","slug":"saiba-como-utilizar-o-canvas-de-transformacao-digital","status":"publish","type":"post","link":"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/saiba-como-utilizar-o-canvas-de-transformacao-digital\/","title":{"rendered":"Como utilizar o Canvas?"},"content":{"rendered":"<hr>\n<p style=\"text-align: left;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft\" style=\"width: 361px; margin-right: auto; margin-left: auto; display: block;\" title=\"Como utilizar o Canvas de Transforma\u00e7\u00e3o Digital - Blog MJV\" src=\"http:\/\/cdn2.hubspot.net\/hubfs\/455690\/Blog\/blog_novo\/Canvas_-_Blog_MJV_.png\" alt=\"Como utilizar o Canvas de Transforma\u00e7\u00e3o Digital - Blog MJV\" width=\"361\" height=\"361\" data-constrained=\"true\"><br \/>\nAo fim desse Webinar lan\u00e7amos o <a href=\"http:\/\/www.mjv.com.br\/digital-business-canvas\" target=\"_blank\" rel=\"noopener noreferrer\">Canvas para Transforma\u00e7\u00e3o Digital<\/a>, uma ferramenta online gratuita que desenvolvemos para ajudar os profissionais a refletirem sobre a transforma\u00e7\u00e3o digital de suas empresas.<\/p>\n<p><a href=\"http:\/\/www.mjv.com.br\/digital-business-canvas\" target=\"_blank\" rel=\"noopener noreferrer\">Acesse agora<\/a>!<\/p>\n<hr>\n<div>Nesse post ensinaremos como usar esse Canvas para iniciar ou ampliar a transforma\u00e7\u00e3o digital em sua empresa ou organiza\u00e7\u00e3o. Ele serve para voc\u00ea usar seu conhecimento do neg\u00f3cio para definir desafios iniciais que ir\u00e3o dar a largada em sua estrat\u00e9gia digital.<\/div>\n<div><\/div>\n<div>Confira abaixo o passo a passo de como utilizar a ferramenta atrav\u00e9s de exemplos pr\u00e1ticos para cada pergunta do Canvas.<\/div>\n<h2>1) Como voc\u00ea pode trazer exclusividade para o seu neg\u00f3cio?<\/h2>\n<div>O grande objetivo dessa pergunta \u00e9 identificar qual demanda latente com oferta ociosa o seu produto ou servi\u00e7o ir\u00e1 solucionar.<\/div>\n<div><\/div>\n<div>A melhor forma de responder \u00e9 olhar para o mercado em que sua empresa atua e analisar em todas as demandas atendidas.<\/div>\n<div><\/div>\n<div>Logo em seguida, liste as ofertas existentes e tente pensar em formas mais simples de atender as demandas. Desta forma, exercitar\u00e1 o pensamento criativo e poder\u00e1 chegar em \u00f3timas solu\u00e7\u00f5es.<\/div>\n<h2>2) O que mudaria agora para ter resultados em curto prazo?<\/h2>\n<p><img decoding=\"async\" style=\"--smush-placeholder-width: 770px; --smush-placeholder-aspect-ratio: 770\/227;width: 770px;\" title=\"O que mudaria agora para ter resultados em curto prazo? - Blog MJV\" data-src=\"http:\/\/cdn2.hubspot.net\/hubfs\/455690\/Blog\/blog_novo\/Canvas_-_o_que_mudaria_-_Blog_MJV.png\" alt=\"O que mudaria agora para ter resultados em curto prazo? - Blog MJV\" width=\"770\" height=\"227\" data-constrained=\"true\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/p>\n<div>A melhor forma de responder a pergunta \u00e9 marcar os pontos atualmente mais demandados na empresa.<\/div>\n<div><em><strong>&nbsp;<\/strong><\/em><\/div>\n<h2>3) Como fazer com que os clientes viralizem sua empresa?<\/h2>\n<div><img decoding=\"async\" style=\"--smush-placeholder-width: 770px; --smush-placeholder-aspect-ratio: 770\/227;width: 770px;\" title=\"Como fazer com que os clientes viralizem sua empresa? - Blog MJV\" data-src=\"http:\/\/cdn2.hubspot.net\/hubfs\/455690\/Blog\/blog_novo\/Canvas_-_como-fazer_-_Blog_MJV.png\" alt=\"Como fazer com que os clientes viralizem sua empresa? - Blog MJV\" width=\"770\" height=\"227\" data-constrained=\"true\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">A viraliza\u00e7\u00e3o deve acontecer de forma natural. Se a sua oferta for inovadora e solucionar uma demanda latente (reprimida), a tend\u00eancia \u00e9 que o p\u00fablico apresente o seu produto ou servi\u00e7o para sua rede de contatos com o intuito de que eles tamb\u00e9m tenham a mesma experi\u00eancia diferenciada.<\/div>\n<div><\/div>\n<div>Ent\u00e3o, a melhor forma de responder essa pergunta \u00e9 olhar para a demanda latente que deseja atender, estruturar a oferta e pensar formas de facilitar o compartilhamento da mesma.<\/div>\n<div><\/div>\n<div>Um exemplo: Como o Nubank facilitou a viraliza\u00e7\u00e3o da ideia? Inovou na oferta personalizada do cart\u00e3o de cr\u00e9dito e disponibilizou 10 convites para cada novo usu\u00e1rio compartilhar com outras pessoas.<\/div>\n<h2>4) Qual \u00e9 o caminho para deixar minha empresa mais digital?<\/h2>\n<div><img decoding=\"async\" style=\"--smush-placeholder-width: 770px; --smush-placeholder-aspect-ratio: 770\/227;width: 770px;\" title=\"Qual \u00e9 o caminho para deixar minha empresa mais digital? - Blog MJV \" data-src=\"http:\/\/cdn2.hubspot.net\/hubfs\/455690\/Blog\/blog_novo\/Canvas_-_qual_o_caminho_-_Blog_MJV.png\" alt=\"Qual \u00e9 o caminho para deixar minha empresa mais digital? - Blog MJV \" width=\"770\" height=\"227\" data-constrained=\"true\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">A melhor forma de responder essa pergunta \u00e9 refletir em quais iniciativas est\u00e3o em andamento, os resultados parciais das iniciativas e principalmente qual \u00e9 o caminho imaginado pela empresa para digitaliza\u00e7\u00e3o da mesma.<\/div>\n<h2>5) Quem s\u00e3o os stakeholders envolvidos neste tipo de projeto? (Internos e Externos)<\/h2>\n<p><img decoding=\"async\" style=\"--smush-placeholder-width: 770px; --smush-placeholder-aspect-ratio: 770\/227;width: 770px;\" title=\"Quem s\u00e3o os stakeholders envolvidos neste tipo de projeto? - Blog MJV\" data-src=\"http:\/\/cdn2.hubspot.net\/hubfs\/455690\/Blog\/blog_novo\/Canvas_-_steakeholders_-_Blog_MJV.png\" alt=\"Quem s\u00e3o os stakeholders envolvidos neste tipo de projeto? - Blog MJV\" width=\"770\" height=\"227\" data-constrained=\"true\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">Olhando para a transforma\u00e7\u00e3o. A quem ela ir\u00e1 afetar?<\/p>\n<div>\n<div>A melhor forma de responder esse pergunta \u00e9 marcar todas as pessoas que ser\u00e3o afetadas pela transforma\u00e7\u00e3o e que poder\u00e3o interferir ao longo do projeto.<\/div>\n<h2>6) A empresa precisar\u00e1 investir em que \u00e1reas para alcan\u00e7ar o resultado esperado?<\/h2>\n<div><em><strong><img decoding=\"async\" style=\"--smush-placeholder-width: 770px; --smush-placeholder-aspect-ratio: 770\/227;width: 770px;\" title=\"A empresa precisar\u00e1 investir em que \u00e1reas para alcan\u00e7ar o resultado esperado? - Blog MJV\" data-src=\"http:\/\/cdn2.hubspot.net\/hubfs\/455690\/Blog\/blog_novo\/Canvas_-_o_que_a_empresa_precisara_-_Blog_MJV.png\" alt=\"A empresa precisar\u00e1 investir em que \u00e1reas para alcan\u00e7ar o resultado esperado? - Blog MJV\" width=\"770\" height=\"227\" data-constrained=\"true\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/strong><\/em><\/div>\n<\/div>\n<div>Pensando na forma com o servi\u00e7o ou produto ganhar\u00e1 exclusividade, a empresa precisar\u00e1 investir em alguma \u00e1rea? Ex: Investir no desenvolvimento de um aplicativo, investir no desenvolvimento de produtos, etc<\/div>\n<h2>7) Quais s\u00e3o os riscos\/barreiras envolvidos nesse tipo de projeto?<\/h2>\n<div><em><strong><img decoding=\"async\" style=\"--smush-placeholder-width: 770px; --smush-placeholder-aspect-ratio: 770\/227;width: 770px;\" title=\"Quais s\u00e3o os riscos\/barreiras envolvidos nesse tipo de projeto? - Blog MJV \" data-src=\"http:\/\/cdn2.hubspot.net\/hubfs\/455690\/Blog\/blog_novo\/Canvas_-_quais_so_os_riscos_-_Blog_MJV.png\" alt=\"Quais s\u00e3o os riscos\/barreiras envolvidos nesse tipo de projeto? - Blog MJV \" width=\"770\" height=\"227\" data-constrained=\"true\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/strong><\/em><\/div>\n<div><\/div>\n<div>Baseado em hist\u00f3rico de projetos antigos, dos stakeholders, da cultura corporativa, indique aqui os riscos do projeto.<\/div>\n<h2>8) Que m\u00e9tricas utilizar\u00e1 para medir o sucesso desse processo?<\/h2>\n<div><img decoding=\"async\" style=\"--smush-placeholder-width: 770px; --smush-placeholder-aspect-ratio: 770\/227;width: 770px;\" title=\"Que m\u00e9tricas utilizar\u00e1 para medir o sucesso desse processo? - Blog MJV \" data-src=\"http:\/\/cdn2.hubspot.net\/hubfs\/455690\/Blog\/blog_novo\/Canvas_-_que-metricas_-_Blog_MJV.png\" alt=\"Que m\u00e9tricas utilizar\u00e1 para medir o sucesso desse processo? - Blog MJV \" width=\"770\" height=\"227\" data-constrained=\"true\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">Baseado nos impactos e \u00e1reas envolvidas indique quais ser\u00e3o os indicadores utilizados para esse processo e como ser\u00e3o mensurados esses indicadores. O ideal \u00e9 que estes indicadores estejam diretamente ligados aos objetivos estrat\u00e9gicos da empresa.<\/div>\n<div><\/div>\n<h2>Conte com a gente na sua transforma\u00e7\u00e3o digital!<\/h2>\n<div>\n<div><\/div>\n<div>Esse Canvas tem como objetivo incentivar e guiar seus primeiros passos no processo de transforma\u00e7\u00e3o digital. Por isso, qualquer d\u00favida <a href=\"https:\/\/www.mjvinnovation.com\/pt-br\/contato\/\" target=\"_blank\" rel=\"noopener noreferrer\">conte com a gente<\/a>.<\/div>\n<p><a href=\"https:\/\/conteudo.mjv.com.br\/webinar\/vencendo-a-crise-atraves-da-transforma%C3%A7%C3%A3o-digital\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignleft wp-image-31171 size-full lazyload\" data-src=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2019\/11\/webinar-vencendo-crises-atrav\u00e9s-da-transforma\u00e7\u00e3o-digitalpng.png\" alt=\"\" width=\"749\" height=\"389\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 749px; --smush-placeholder-aspect-ratio: 749\/389;\"><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"No dia 29\/09 a MJV realizou o Webinar Digital Business: o produto \u00e9 o servi\u00e7o, no qual\u00a0apresentamos como as empresas com um DNA digital est\u00e3o mudando o cen\u00e1rio dos neg\u00f3cios.","protected":false},"author":6,"featured_media":11274,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[147],"tags":[],"class_list":["post-11273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transformacao-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Como utilizar o Canvas? 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