{"id":11108,"date":"2016-02-01T21:55:00","date_gmt":"2016-02-01T23:55:00","guid":{"rendered":"https:\/\/www.mjvinnovation.com\/blog\/design-thinking-que-sao-cadernos-sensibilizacao\/"},"modified":"2022-10-13T15:10:54","modified_gmt":"2022-10-13T18:10:54","slug":"design-thinking-que-sao-cadernos-sensibilizacao","status":"publish","type":"post","link":"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/design-thinking-que-sao-cadernos-sensibilizacao\/","title":{"rendered":"Design Thinking: o que s\u00e3o Cadernos de Sensibiliza\u00e7\u00e3o"},"content":{"rendered":"<p>Quem acompanha o Blog da MJV j\u00e1 sabe que o <a href=\"https:\/\/www.mjvinnovation.com\/pt-br\/design-thinking\/\">Design Thinking<\/a> possui ferramentas incr\u00edveis para compreender a fundo os desafios de um projeto e principalmente, a percep\u00e7\u00e3o dos usu\u00e1rios. Nesse post voc\u00ea vai conhecer os <strong>Cadernos de Sensibiliza\u00e7\u00e3o<\/strong>.\u00a0<\/p>\n<p>Os cadernos s\u00e3o uma forma de obter informa\u00e7\u00f5es\u00a0sobre pessoas e seus universos. Os cadernos possibilitam coletar <em>dados do usu\u00e1rio<\/em>\u00a0com o m\u00ednimo de <em>interfer\u00eancia<\/em> sobre suas a\u00e7\u00f5es, ou quando a quest\u00e3o investigada se desenrola de forma intermitente ou dentro de um longo per\u00edodo. Preparamos at\u00e9 um v\u00eddeo para ilustrar a aplica\u00e7\u00e3o desta t\u00e9cnica.\u00a0<\/p>\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Livro Design Thinking - Caderno de Sensibiliza\u00e7\u00e3o\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/peTMQlw4MvU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Ao contr\u00e1rio de uma abordagem de observa\u00e7\u00e3o direta e&nbsp;presencial, esta t\u00e9cnica permite que o <strong>pr\u00f3prio usu\u00e1rio fa\u00e7a o relato de&nbsp;suas atividades, no contexto de seu dia a dia<\/strong>.&nbsp;Este tipo de informa\u00e7\u00e3o \u00e9 \u00fatil na fase de<a href=\"http:\/\/blog.mjv.com.br\/como-funciona-a-imersao-no-design-thinking\" target=\"_blank\" rel=\"noreferrer noopener\"> imers\u00e3o<\/a>, uma vez que&nbsp;possibilita o entendimento do universo do usu\u00e1rio, de seus sonhos<br>e de suas expectativas, sem que o pesquisador precise ir at\u00e9 ele.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Quando usar<\/h4>\n\n\n\n<p>Geralmente \u00e9 utilizado quando o usu\u00e1rio est\u00e1 fisicamente distante ou&nbsp;quando o tema \u00e9 delicado e ele se sentir\u00e1 mais \u00e0 vontade para registrar&nbsp;informa\u00e7\u00f5es individualmente. Os cadernos tamb\u00e9m podem ser usados&nbsp;para sensibilizar participantes para uma sess\u00e3o generativa, permitindo&nbsp;que eles cheguem ao encontro <strong>j\u00e1 preparados<\/strong> para conversar sobre o&nbsp;problema e as ideias a serem debatidos.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Como preparar<\/h4>\n\n\n\n<p>Para a confec\u00e7\u00e3o do caderno, ou di\u00e1rio, \u00e9 importante <strong>mapear o que se quer&nbsp;obter como resultado<\/strong> da pesquisa e, com base nisso, criar os exerc\u00edcios&nbsp;a serem preenchidos pelos usu\u00e1rios.&nbsp;As atividades podem variar desde&nbsp;relatos de tarefas realizadas ao longo do dia e percep\u00e7\u00f5es sobre as&nbsp;experi\u00eancias, at\u00e9 colagens, orienta\u00e7\u00e3o para registros fotogr\u00e1ficos de&nbsp;alguma situa\u00e7\u00e3o espec\u00edfica, dentre outros. Por fim, o material&nbsp;torna-se um registro adicional sobre o universo de cada participante.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"http:\/\/cdn2.hubspot.net\/hubfs\/455690\/Blog\/blog_novo\/Cadernos_de_Sensibilizacao_como_usar_-_MJV_Blog.png\" alt=\"Entenda o que s\u00e3o os Cadernos de Sensibiliza\u00e7\u00e3o\" title=\"Cadernos de Sensibiliza\u00e7\u00e3o | MJV Technology &amp; Innovation\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Case MJV<\/h4>\n\n\n\n<p>A MJV trabalhou em um projeto que visava&nbsp;explorar as experi\u00eancias dos indiv\u00edduos em rela\u00e7\u00e3o \u00e0 comunica\u00e7\u00e3o institucional anal\u00f3gica&nbsp;(cartas, folders etc.) e digital (e-mail marketing, sites etc.). Para ele foi&nbsp;criado um livro de atividades com o objetivo de sensibilizar os&nbsp;participantes para o assunto.<\/p>\n\n\n\n<p>Quer saber mais? Baixe nosso <a href=\"http:\/\/www.livrodesignthinking.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">E-Book<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.livrodesignthinking.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img fetchpriority=\"high\" decoding=\"async\" width=\"634\" height=\"316\" src=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2021\/08\/cta_livro_dt-1.jpg\" alt=\"\" class=\"wp-image-18356\" srcset=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2021\/08\/cta_livro_dt-1.jpg 634w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2021\/08\/cta_livro_dt-1-285x142.jpg 285w\" sizes=\"(max-width: 634px) 100vw, 634px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"Entenda de uma vez por todas o que s\u00e3o os cadernos de sensibiliza\u00e7\u00e3o utilizados no Design Thinking!","protected":false},"author":6,"featured_media":11109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1638],"tags":[],"class_list":["post-11108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-thinking-pt-br"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Design Thinking: o que s\u00e3o Cadernos de Sensibiliza\u00e7\u00e3o<\/title>\n<meta name=\"description\" content=\"Entenda de uma vez por todas o que s\u00e3o os cadernos de sensibiliza\u00e7\u00e3o utilizados no Design Thinking e como eles podem ser \u00fateis no seu projeto!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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