{"id":11035,"date":"2016-02-24T17:59:13","date_gmt":"2016-02-24T20:59:13","guid":{"rendered":"https:\/\/www.mjvinnovation.com\/blog\/prototipos-de-papel-no-design-thinking\/"},"modified":"2016-02-24T17:59:13","modified_gmt":"2016-02-24T20:59:13","slug":"prototipos-de-papel-no-design-thinking","status":"publish","type":"post","link":"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/prototipos-de-papel-no-design-thinking\/","title":{"rendered":"Prot\u00f3tipos de Papel no Design Thinking"},"content":{"rendered":"<p>A cada projeto de inova\u00e7\u00e3o, descobrimos que as ferramentas de Design Thinking s\u00e3o mais vers\u00e1teis e surpreendentes.<\/p>\n<p>Como voc\u00ea j\u00e1 deve ter lido por aqui, a <a href=\"http:\/\/blog.mjv.com.br\/papel-da-prototipagem-no-design-thinking\" target=\"_blank\" rel=\"noopener noreferrer\">Prototipagem<\/a> \u00e9 uma etapa <em>fundamental<\/em> que pode ser realizada diversas vezes durante o processo, facilitando a implementa\u00e7\u00e3o e prevenindo erros por falta de visualiza\u00e7\u00e3o clara da solu\u00e7\u00e3o junto aos usu\u00e1rios.<\/p>\n<p><!--more--><\/p>\n<p><strong>O que s\u00e3o prot\u00f3tipos de papel?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>S\u00e3o representa\u00e7\u00f5es de interfaces gr\u00e1ficas com diferentes n\u00edveis de\u00a0fidelidade, desde um <em>wireframe<\/em> desenhado \u00e0 m\u00e3o em pequenos\u00a0peda\u00e7os de papel &#8211; por exemplo, para representar esquematicamente as telas de um\u00a0aplicativo de celular &#8211;\u00a0at\u00e9\u00a0uma embalagem de sabonete com <em>detalhes\u00a0finais<\/em> de texto e cores.<\/p>\n<p>Um prot\u00f3tipo em papel pode come\u00e7ar de\u00a0maneira simplificada e ganhar complexidade ao longo das itera\u00e7\u00f5es\u00a0com o usu\u00e1rio ou com a equipe.<\/p>\n<p>Assista ao nosso v\u00eddeo e entenda ainda melhor essa ferramenta de prototipagem.<\/p>\n<p><iframe data-src=\"https:\/\/www.youtube.com\/embed\/zBvG34eEyG8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p><strong>Quando usar?<\/strong><\/p>\n<p>Pode ser usado quando \u00e9 necess\u00e1rio avaliar o fluxo de informa\u00e7\u00f5es e a navega\u00e7\u00e3o\u00a0de um sistema, para explorar possibilidades de <em>comunica\u00e7\u00e3o<\/em> de um\u00a0produto ou apenas <strong>tangibilizar<\/strong> a apresenta\u00e7\u00e3o de uma ideia a usu\u00e1rios,\u00a0empresa ou \u00e0 pr\u00f3pria <em>equipe de projeto, para gerar entendimento<\/em>.<\/p>\n<p>Esses testes podem acontecer\u00a0em contextos variados, desde ambiente controlados, como num\u00a0laborat\u00f3rio de usabilidade, ou em sess\u00f5es com grupos de usu\u00e1rios\u00a0finais e potenciais consumidores.<\/p>\n<p>Como o resultado final ser\u00e1 em\u00a0papel, pode ser executado \u00e0 m\u00e3o, apenas como um rascunho de uma\u00a0solu\u00e7\u00e3o, ou com aux\u00edlio de um computador, a fim de se avaliar detalhes\u00a0de uma interface, produto ou comunicar servi\u00e7os.<\/p>\n<p><strong>Exemplo pr\u00e1tico\u00a0\u2014 Prototipa\u00e7\u00f5es em papel para novas funcionalidades e viraliza\u00e7\u00e3o de site<\/strong><\/p>\n<p>Com o objetivo de redesenhar um site de um concurso chamado de Cupom Mania, visando identificar oportunidades de viraliza\u00e7\u00e3o do produto,\u00a0foram realizadas <em>pesquisas de campo<\/em>, <em>levantamento de reclama\u00e7\u00f5es registradas no Fale Conosco do site e Pesquisa Desk<\/em>.<\/p>\n<p>Uma das hip\u00f3teses levantadas durante a fase de <strong>Imers\u00e3o<\/strong> era a de que o concurso precisava atingir tamb\u00e9m um p\u00fablico mais jovem.\u00a0Para isso, novas funcionalidades foram pensadas demandando o redesenho do site. As novas telas foram levadas para entrevistas\u00a0com usu\u00e1rios com a finalidade de testar sua receptividade.<\/p>\n<p><strong>Resultado<\/strong><\/p>\n<p>Quando esta ideia foi levada a campo, representada em uma tela\u00a0de computador impressa, os entrevistados se sentiam \u00e0 vontade para fazer cr\u00edticas, afinal, o papel proporcionava um car\u00e1ter experimental.\u00a0As respostas coletadas dos usu\u00e1rios fizeram a equipe chegar a\u00a0conclus\u00f5es como:<\/p>\n<p><em>\u2022 Retorno positivo do teste em prot\u00f3tipo.<\/em><br \/>\n<em>\u2022 Funcionalidade bem recebida pelas pessoas que realizaram o teste e vista como um real\u00a0<\/em><em>est\u00edmulo para enviar mais cupons diariamente.<\/em><br \/>\n<em>\u2022 Alguns usu\u00e1rios se confundiram com a forma de representa\u00e7\u00e3o\u00a0<\/em><em>da contagem de envio de cupons do dia (no caso, uma estrela).<\/em><\/p>\n<p>A partir desse feedback, foi pensada como sugest\u00e3o a representa\u00e7\u00e3o desta contagem com s\u00edmbolos de\u00a0cupons fiscais. Assim, ficou clara a import\u00e2ncia de realizar os testes para obter\u00a0um resultado ainda melhor e mais assertivo junto aos clientes.<\/p>\n<p><a href=\"https:\/\/conteudo.mjv.com.br\/cs\/c\/?cta_guid=a7230873-ce9b-4f0a-ba8d-022c3e866c78&amp;placement_guid=5ee6243d-e46c-49f1-a51d-b8ce9b465ba0&amp;portal_id=455690&amp;canon=https%3A%2F%2Fblog.mjv.com.br%2Fprototipos-de-papel-no-design-thinking&amp;redirect_url=APefjpGqVDX8FoBxzSInH8wI68xHnslxc94pdwuv9dm2-DU_stqjqYbJUp7ZNzKuca9fZOOuqZYmFnukA8QqsaEWfjazxmtqUnuT20hyP2gub3tkE8HtDBGFCyy2GhKLFSF-5MQXUneGpXx_-iiXALLrglg0dhHynbaaAY2Xs0eZXv3OdZpJDL4Wdk8MB1qIM3eGatflUoh2s5RphodT77g2o99Dzn0qMXrIZXZF9GdH9CPvvmwBPsRoLBjnFpghgsqsMr1Yd0zf1VDufVRO0FKLOS07quuu68muwyPV8I15Hf4z5RKOJlRx2M71DhoOV9PMcbpJkRNsWVCC2mTdnOonkZqu8GoKi03rEL-476iAGkBL-Ao48HYD0M6WhMHwVKqWFfbmRgMxTJ2k61Yo0Q49SZapuVsSLQ&amp;click=7af3ca1a-6277-4842-b8db-a1b199d65741&amp;hsutk=d9a0297d06d63cf7d8bedeb725697d05&amp;signature=AAH58kFWHESXURzIRfCRYhac0Xt9-3-F3Q&amp;utm_referrer=https%3A%2F%2Fapp.hubspot.com%2Fwebsite%2F455690%2Fblog%2Fposts%3Fauthor%3Dall%26blog%3D2047452812%26campaign%3Dall%26page%3D1%26search%3DProt%C3%B3tipos+de+Papel+no+Design+Thinking%26sort%3Dname%26sortDir%3Ddescending%26state%3Dall%26tag%3Dall&amp;pageId=3908014537&amp;__hstc=109581914.d9a0297d06d63cf7d8bedeb725697d05.1578407016032.1583775065129.1583777992093.44&amp;__hssc=109581914.2.1583777992093&amp;__hsfp=2811320551&amp;contentType=blog-post&amp;_ga=2.216675029.237539268.1583775061-76601447.1578407009\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-26041 size-full\" src=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2019\/11\/cta-prototipagem.jpg\" alt=\"\" width=\"766\" height=\"347\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Os prot\u00f3tipos de papel s\u00e3o assim: simples de criar e com\u00a0possibilidades m\u00faltiplas e sofisticadas. Entenda como aplic\u00e1-los.","protected":false},"author":6,"featured_media":11036,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1638],"tags":[],"class_list":["post-11035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-thinking-pt-br"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Prot\u00f3tipos de Papel no Design Thinking - MJV Technology &amp; Innovation<\/title>\n<meta name=\"description\" content=\"Os prot\u00f3tipos de papel s\u00e3o simples de criar e com\u00a0m\u00faltiplas possibilidades. 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