{"id":10968,"date":"2016-03-14T22:55:00","date_gmt":"2016-03-15T01:55:00","guid":{"rendered":"https:\/\/www.mjvinnovation.com\/blog\/por-que-observar-fintechs\/"},"modified":"2016-03-14T22:55:00","modified_gmt":"2016-03-15T01:55:00","slug":"por-que-observar-fintechs","status":"publish","type":"post","link":"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/por-que-observar-fintechs\/","title":{"rendered":"Por que observar atentamente as Fintechs"},"content":{"rendered":"

Procedimentos financeiros ainda podem ser burocr\u00e1ticos e demorar alguns dias \u00fateis para serem homologados. Sem contar a quantidade de fraudes registradas em desvios e clonagens.<\/span><\/p>\n

A resolu\u00e7\u00e3o desses problemas \u00e9 o desafio das <\/span>Fintechs (financial technologies)<\/i><\/strong>, uma \u00e1rea de neg\u00f3cios multimilion\u00e1ria baseada em <\/span>startups<\/span><\/i> que est\u00e3o revolucionando a tecnologia financeira global. <\/span><\/p>\n

A promessa para os usu\u00e1rios \u00e9 a de um servi\u00e7o melhor e at\u00e9 com menores taxas, como \u00e9 o caso do Nubank. Para as institui\u00e7\u00f5es banc\u00e1rias, uma possibilidade de gerar transa\u00e7\u00f5es. Para as empresas, facilidade em opera\u00e7\u00f5es e novos modelos de neg\u00f3cios baseados em inova\u00e7\u00f5es banc\u00e1rias.<\/p>\n

Benef\u00edcios da tecnologia na \u00e1rea financeira<\/h2>\n

A leitura biom\u00e9trica, que come\u00e7ou a ser automatizada e testada pioneiramente pelo FBI na d\u00e9cada de 60, representou uma transforma\u00e7\u00e3o digital que trouxe seguran\u00e7a e conectividade, e configura oportunidades de inova\u00e7\u00e3o aplicada \u00e0s melhorias no funcionamento desses equipamentos.\u00a0Nem todos os bancos adotaram a biometria at\u00e9 o presente momento, mas cada vez mais precisar\u00e3o\u00a0garantir que as\u00a0transa\u00e7\u00f5es banc\u00e1rias sejam c\u00f4modas e seguras para se manterem no mercado.\u00a0<\/p>\n

Nos \u00faltimos 5 anos, os investimentos nas tecnologias de otimiza\u00e7\u00e3o das atividades financeiras cresceram na ordem de 2 bilh\u00f5es e 400 mil d\u00f3lares, s<\/em>egundo sites especializados.\u00a0Esse avan\u00e7o nos investimentos tem ocorrido\u00a0desde 2013 e os\u00a0investidores s\u00f3 aumentam\u00a0gra\u00e7as ao retorno que as Startups est\u00e3o dando aos empreendedores.<\/p>\n

As tecnologias d\u00e3o vida a novas formas de concretizar\u00a0a contrata\u00e7\u00e3o de cart\u00f5es de cr\u00e9dito, transfer\u00eancias de capital e outras\u00a0transa\u00e7\u00f5es banc\u00e1rias. Como constata-se, opera\u00e7\u00f5es que j\u00e1 exigiram tempo e dedica\u00e7\u00e3o de funcion\u00e1rios,\u00a0podem se resumir a simples cliques em um celular.<\/p>\n

A redu\u00e7\u00e3o de filas e necessidade de recursos humanos, o conforto dos usu\u00e1rios, a seguran\u00e7a e a intelig\u00eancia no processo banc\u00e1rio s\u00e3o alguns um temas recorrentes quando falamos em FinTechs, afinal todos os processos de compra e venda s\u00e3o quase sempre mediados pelo sistema econ\u00f4mico.\u00a0<\/p>\n

FinTechs possibilitam ainda:<\/strong><\/p>\n

– Maior controle financeiro, permitindo que os aplicativos programem gastos e aplica\u00e7\u00f5es.<\/p>\n

– Empr\u00e9stimos de forma mais simples, com\u00a0cr\u00e9dito f\u00e1cil e capital l\u00edquido agilmente dispon\u00edvel.<\/p>\n

– Valores de juros para empr\u00e9stimos mais baixos do que os valores cobrados por bancos.<\/p>\n

– Maior seguran\u00e7a em rela\u00e7\u00e3o a taxas que podem ser cobradas de forma \u201coculta\u201d, que acabam se tornando surpresas posteriormente.<\/p>\n

Em busca do lucro\u00a0<\/h4>\n

\"Em<\/p>\n

Para ter uma no\u00e7\u00e3o melhor do crescimento das FinTechs, em maio de 2015 verificou-se que existiam cerca de 20 a 25 startups<\/em> dedicados ao setor financeiro somente em S\u00e3o Paulo<\/strong>. Seis meses depois se constatou que este valor dobrou em quantidade, passando para quase 50 startups com o objetivo claro de inovar tecnologicamente\u00a0as transa\u00e7\u00f5es econ\u00f4micas.<\/p>\n

Este fator de crescimento fez com que S\u00e3o Paulo se tornasse a sede de um evento internacional de empresas da \u00e1rea, chamado de Fintech Venture Days<\/strong>. O evento consiste em um concurso internacional que premia as melhores startups do setor financeiro, que alavancam na verdade a economia como um todo, n\u00e3o apenas um ou outro segmento.\u00a0<\/p>\n

Os empreendedores v\u00eaem a tecnologia como um meio de\u00a0alcan\u00e7ar seus objetivos de uma forma r\u00e1pida e lucrativa.<\/h4>\n

Exemplos de inova\u00e7\u00e3o em FinTechs<\/h2>\n

A Nubank, startup que inovou ao oferecer um cart\u00e3o de cr\u00e9dito sem taxa ao usu\u00e1rio, cresceu de forma surpreendente no seu primeiro ano de exist\u00eancia, e j\u00e1\u00a0possui uma lista de espera de mais de 300.000 pessoas.<\/p>\n

Outro aplicativo de destaque\u00a0\u00e9 o Guia Bolso, lan\u00e7ado em 2014 para organizar os gastos e recebimentos pessoais. O\u00a0aplicativo obteve um milh\u00e3o de usu\u00e1rios com um ano de cria\u00e7\u00e3o, mostrando como a tecnologia tem movimentado transa\u00e7\u00f5es econ\u00f4micas.\u00a0<\/p>\n

Esses exemplos revelam a mudan\u00e7a de comportamento dos usu\u00e1rios, que adotam rapidamente as novidades\u00a0que melhoram a\u00a0usabilidade.\u00a0<\/p>\n

\u00a0<\/p>\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"As Fintechs vieram para revolucionar um mercado tradicional. Porque devemos acompanhar essas empresas de perto?","protected":false},"author":6,"featured_media":10969,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1654],"tags":[],"class_list":["post-10968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-other-pt-br"],"acf":[],"yoast_head":"\nDescubra porque voc\u00ea deve observar atentamente as Fintechs<\/title>\n<meta name=\"description\" content=\"As Fintechs est\u00e3o abalando um mercado tradicional com tecnologia e inova\u00e7\u00e3o. Entenda porque voc\u00ea deve acompanhar essas empresas!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/por-que-observar-fintechs\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Descubra porque voc\u00ea deve observar atentamente as Fintechs\" \/>\n<meta property=\"og:description\" content=\"As Fintechs est\u00e3o abalando um mercado tradicional com tecnologia e inova\u00e7\u00e3o. Entenda porque voc\u00ea deve acompanhar essas empresas!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/por-que-observar-fintechs\/\" \/>\n<meta property=\"og:site_name\" content=\"MJV Technology & Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mjvinnovation\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-15T01:55:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2021\/07\/Vamos_falar_sobre_Fintech_.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MJV Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MJVinnovation\" \/>\n<meta name=\"twitter:site\" content=\"@MJVinnovation\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"MJV Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/por-que-observar-fintechs\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/por-que-observar-fintechs\/\"},\"author\":{\"name\":\"MJV Team\",\"@id\":\"https:\/\/www.mjvinnovation.com\/pt-br\/#\/schema\/person\/5080b5d5134aa2a636596e1c04c0fc99\"},\"headline\":\"Por que observar atentamente as Fintechs\",\"datePublished\":\"2016-03-15T01:55:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/por-que-observar-fintechs\/\"},\"wordCount\":674,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.mjvinnovation.com\/pt-br\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/por-que-observar-fintechs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2021\/07\/Vamos_falar_sobre_Fintech_.jpg\",\"articleSection\":[\"Other\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/por-que-observar-fintechs\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/por-que-observar-fintechs\/\",\"url\":\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/por-que-observar-fintechs\/\",\"name\":\"Descubra porque voc\u00ea deve observar atentamente as Fintechs\",\"isPartOf\":{\"@id\":\"https:\/\/www.mjvinnovation.com\/pt-br\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/por-que-observar-fintechs\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/por-que-observar-fintechs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2021\/07\/Vamos_falar_sobre_Fintech_.jpg\",\"datePublished\":\"2016-03-15T01:55:00+00:00\",\"description\":\"As Fintechs est\u00e3o abalando um mercado tradicional com tecnologia e inova\u00e7\u00e3o. Entenda porque voc\u00ea deve acompanhar essas empresas!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/por-que-observar-fintechs\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/por-que-observar-fintechs\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/por-que-observar-fintechs\/#primaryimage\",\"url\":\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2021\/07\/Vamos_falar_sobre_Fintech_.jpg\",\"contentUrl\":\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2021\/07\/Vamos_falar_sobre_Fintech_.jpg\",\"width\":400,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/por-que-observar-fintechs\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mjvinnovation.com\/pt-br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Por que observar atentamente as Fintechs\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mjvinnovation.com\/pt-br\/#website\",\"url\":\"https:\/\/www.mjvinnovation.com\/pt-br\/\",\"name\":\"MJV Technology & Innovation\",\"description\":\"We are people transforming business\",\"publisher\":{\"@id\":\"https:\/\/www.mjvinnovation.com\/pt-br\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mjvinnovation.com\/pt-br\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.mjvinnovation.com\/pt-br\/#organization\",\"name\":\"MJV Technology and Innovation\",\"url\":\"https:\/\/www.mjvinnovation.com\/pt-br\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.mjvinnovation.com\/pt-br\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2021\/07\/logo_mjv_favicon.png\",\"contentUrl\":\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2021\/07\/logo_mjv_favicon.png\",\"width\":128,\"height\":128,\"caption\":\"MJV Technology and Innovation\"},\"image\":{\"@id\":\"https:\/\/www.mjvinnovation.com\/pt-br\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/mjvinnovation\/\",\"https:\/\/x.com\/MJVinnovation\",\"https:\/\/www.instagram.com\/mjvinnovation\/\",\"https:\/\/www.linkedin.com\/company\/mjv-tech-and-innovation\",\"https:\/\/www.youtube.com\/channel\/UCUlTs06JlXwUd09Jzg9kqDA\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mjvinnovation.com\/pt-br\/#\/schema\/person\/5080b5d5134aa2a636596e1c04c0fc99\",\"name\":\"MJV Team\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Descubra porque voc\u00ea deve observar atentamente as Fintechs","description":"As Fintechs est\u00e3o abalando um mercado tradicional com tecnologia e inova\u00e7\u00e3o. Entenda porque voc\u00ea deve acompanhar essas empresas!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/por-que-observar-fintechs\/","og_locale":"pt_BR","og_type":"article","og_title":"Descubra porque voc\u00ea deve observar atentamente as Fintechs","og_description":"As Fintechs est\u00e3o abalando um mercado tradicional com tecnologia e inova\u00e7\u00e3o. Entenda porque voc\u00ea deve acompanhar essas empresas!","og_url":"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/por-que-observar-fintechs\/","og_site_name":"MJV Technology & Innovation","article_publisher":"https:\/\/www.facebook.com\/mjvinnovation\/","article_published_time":"2016-03-15T01:55:00+00:00","og_image":[{"width":400,"height":400,"url":"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2021\/07\/Vamos_falar_sobre_Fintech_.jpg","type":"image\/jpeg"}],"author":"MJV Team","twitter_card":"summary_large_image","twitter_creator":"@MJVinnovation","twitter_site":"@MJVinnovation","twitter_misc":{"Escrito por":"MJV Team","Est. tempo de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/por-que-observar-fintechs\/#article","isPartOf":{"@id":"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/por-que-observar-fintechs\/"},"author":{"name":"MJV Team","@id":"https:\/\/www.mjvinnovation.com\/pt-br\/#\/schema\/person\/5080b5d5134aa2a636596e1c04c0fc99"},"headline":"Por que observar atentamente as Fintechs","datePublished":"2016-03-15T01:55:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/por-que-observar-fintechs\/"},"wordCount":674,"commentCount":0,"publisher":{"@id":"https:\/\/www.mjvinnovation.com\/pt-br\/#organization"},"image":{"@id":"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/por-que-observar-fintechs\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2021\/07\/Vamos_falar_sobre_Fintech_.jpg","articleSection":["Other"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mjvinnovation.com\/pt-br\/blog\/por-que-observar-fintechs\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/por-que-observar-fintechs\/","url":"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/por-que-observar-fintechs\/","name":"Descubra porque voc\u00ea deve observar atentamente as Fintechs","isPartOf":{"@id":"https:\/\/www.mjvinnovation.com\/pt-br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/por-que-observar-fintechs\/#primaryimage"},"image":{"@id":"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/por-que-observar-fintechs\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2021\/07\/Vamos_falar_sobre_Fintech_.jpg","datePublished":"2016-03-15T01:55:00+00:00","description":"As Fintechs est\u00e3o abalando um mercado tradicional com tecnologia e inova\u00e7\u00e3o. Entenda porque voc\u00ea deve acompanhar essas empresas!","breadcrumb":{"@id":"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/por-que-observar-fintechs\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mjvinnovation.com\/pt-br\/blog\/por-que-observar-fintechs\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/por-que-observar-fintechs\/#primaryimage","url":"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2021\/07\/Vamos_falar_sobre_Fintech_.jpg","contentUrl":"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2021\/07\/Vamos_falar_sobre_Fintech_.jpg","width":400,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/por-que-observar-fintechs\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mjvinnovation.com\/pt-br\/"},{"@type":"ListItem","position":2,"name":"Por que observar atentamente as Fintechs"}]},{"@type":"WebSite","@id":"https:\/\/www.mjvinnovation.com\/pt-br\/#website","url":"https:\/\/www.mjvinnovation.com\/pt-br\/","name":"MJV Technology & Innovation","description":"We are people transforming business","publisher":{"@id":"https:\/\/www.mjvinnovation.com\/pt-br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mjvinnovation.com\/pt-br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/www.mjvinnovation.com\/pt-br\/#organization","name":"MJV Technology and Innovation","url":"https:\/\/www.mjvinnovation.com\/pt-br\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.mjvinnovation.com\/pt-br\/#\/schema\/logo\/image\/","url":"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2021\/07\/logo_mjv_favicon.png","contentUrl":"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2021\/07\/logo_mjv_favicon.png","width":128,"height":128,"caption":"MJV Technology and Innovation"},"image":{"@id":"https:\/\/www.mjvinnovation.com\/pt-br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mjvinnovation\/","https:\/\/x.com\/MJVinnovation","https:\/\/www.instagram.com\/mjvinnovation\/","https:\/\/www.linkedin.com\/company\/mjv-tech-and-innovation","https:\/\/www.youtube.com\/channel\/UCUlTs06JlXwUd09Jzg9kqDA"]},{"@type":"Person","@id":"https:\/\/www.mjvinnovation.com\/pt-br\/#\/schema\/person\/5080b5d5134aa2a636596e1c04c0fc99","name":"MJV Team"}]}},"_links":{"self":[{"href":"https:\/\/www.mjvinnovation.com\/pt-br\/wp-json\/wp\/v2\/posts\/10968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mjvinnovation.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mjvinnovation.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mjvinnovation.com\/pt-br\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mjvinnovation.com\/pt-br\/wp-json\/wp\/v2\/comments?post=10968"}],"version-history":[{"count":0,"href":"https:\/\/www.mjvinnovation.com\/pt-br\/wp-json\/wp\/v2\/posts\/10968\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mjvinnovation.com\/pt-br\/wp-json\/wp\/v2\/media\/10969"}],"wp:attachment":[{"href":"https:\/\/www.mjvinnovation.com\/pt-br\/wp-json\/wp\/v2\/media?parent=10968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mjvinnovation.com\/pt-br\/wp-json\/wp\/v2\/categories?post=10968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mjvinnovation.com\/pt-br\/wp-json\/wp\/v2\/tags?post=10968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}