{"id":10952,"date":"2016-03-16T22:55:13","date_gmt":"2016-03-17T01:55:13","guid":{"rendered":"https:\/\/www.mjvinnovation.com\/blog\/design-thinking-prototipando-pela-encenacao\/"},"modified":"2023-12-13T17:54:45","modified_gmt":"2023-12-13T20:54:45","slug":"design-thinking-prototipando-pela-encenacao","status":"publish","type":"post","link":"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/design-thinking-prototipando-pela-encenacao\/","title":{"rendered":"Design Thinking: prototipando atrav\u00e9s da encena\u00e7\u00e3o"},"content":{"rendered":"<p>Nessa postagem voc\u00ea conhecer\u00e1 o poder da encena\u00e7\u00e3o: ferramenta capaz de demonstrar, por exemplo, que um tipo de abordagem n\u00e3o \u00e9 adequada para o usu\u00e1rio. Quando se trata de intera\u00e7\u00f5es humanas, \u00a0essa ferramenta encontra informa\u00e7\u00f5es qualitativas que n\u00e3o podem ser extra\u00eddas apenas do racioc\u00ednio l\u00f3gico, e que somente s\u00e3o reveladas quando a inova\u00e7\u00e3o esperada \u00e9 tangibilizada. Confira como aplicar a encena\u00e7\u00e3o no\u00a0<a href=\"http:\/\/blog.mjv.com.br\/ideias\/3-fases-design-thinking-imersao-ideacao-e-prototipagem\" target=\"_blank\" rel=\"noopener noreferrer\">processo de\u00a0Design Thinking<\/a><a href=\"http:\/\/blog.mjv.com.br\/topic\/design-thinking\" target=\"_blank\" rel=\"noopener noreferrer\">.<\/a><\/p>\n<h2><strong>O que \u00e9?<\/strong><\/h2>\n<p>\u00c9 uma simula\u00e7\u00e3o improvisada de uma situa\u00e7\u00e3o, que pode representar\u00a0desde a intera\u00e7\u00e3o de uma pessoa com uma m\u00e1quina at\u00e9 um simples\u00a0di\u00e1logo entre pessoas para encenar aspectos de um servi\u00e7o.<\/p>\n<h2><strong>Como aplicar?<\/strong><\/h2>\n<p>Seleciona-se um grupo ou apenas duas pessoas para participar da\u00a0encena\u00e7\u00e3o. O importante \u00e9 que haja um di\u00e1logo e que cada participante\u00a0se permita<strong> improvisar<\/strong> e agir da maneira mais natural poss\u00edvel.<\/p>\n<p>A cada um\u00a0dos \u201catores\u201d selecionados \u00e9 determinado um papel que pode ser, por\u00a0exemplo, o de um atendente de call center registrando uma reclama\u00e7\u00e3o\u00a0com um cliente insatisfeito. Ou, ainda, pode-se utilizar objetos para\u00a0delimitar uma experi\u00eancia, um cen\u00e1rio, de forma que haja atua\u00e7\u00e3o e<br \/>intera\u00e7\u00e3o n\u00e3o somente entre atores, mas tamb\u00e9m entre os objetos.\u00a0Como\u00a0em um teatro a encena\u00e7\u00e3o n\u00e3o tem limites, deve-se usar a imagina\u00e7\u00e3o!<\/p>\n<h2><strong>Case \u2014 Encena\u00e7\u00e3o de caixa eletr\u00f4nico do futuro<\/strong><\/h2>\n<p>Em um projeto para gerar inova\u00e7\u00e3o em caixas eletr\u00f4nicos, foi realizado\u00a0um workshop de cocria\u00e7\u00e3o com 23 funcion\u00e1rios de um banco. Nas\u00a0tr\u00eas horas de din\u00e2mica, os participantes tiveram a oportunidade de\u00a0conhecer o conte\u00fado elaborado durante os workshops com usu\u00e1rios\u00a0realizados anteriormente, bem como dividir expectativas individuais\u00a0quanto ao projeto que estava sendo iniciado.<strong><br \/><\/strong><\/p>\n<p>Ap\u00f3s a exibi\u00e7\u00e3o de um v\u00eddeo de sensibiliza\u00e7\u00e3o com alguns\u00a0questionamentos sobre a fun\u00e7\u00e3o que o ATM desempenha hoje, e\u00a0da realiza\u00e7\u00e3o da atividade de aquecimento e entrosamento, tiveram<br \/>in\u00edcio as din\u00e2micas colaborativas.<\/p>\n<p>Para a primeira atividade, os participantes foram divididos em\u00a0quatro grupos e receberam uma s\u00e9rie de cart\u00f5es, cada um\u00a0relacionado a um v\u00eddeoclipe que continha uma ideia, uma\u00a0necessidade ou um caso que algu\u00e9m tenha levantado durante os\u00a0workshops pr\u00e9vios. Os grupos assistiram aos v\u00eddeos analisando-os\u00a0e anotando percep\u00e7\u00f5es e insights nos cart\u00f5es.<\/p>\n<p>Com esse material\u00a0em m\u00e3os, criaram categorias e reconheceram rela\u00e7\u00f5es entre as\u00a0diferentes anota\u00e7\u00f5es de cada cart\u00e3o, com o objetivo de identificar\u00a0desafios, problemas, oportunidades e necessidades para o ATM do\u00a0futuro.<\/p>\n<p>Esta an\u00e1lise foi compartilhada com os outros grupos.\u00a0Em seguida foram apresentados aos participantes os tr\u00eas pilares\u00a0de um relacionamento amoroso propostos pelo pesquisador<br \/>Robert Sternberg (Sternberg, 2006). Em seguida, foi sugerido que\u00a0os usassem para criar solu\u00e7\u00f5es para o ATM com o objetivo de\u00a0encantar o cliente.<\/p>\n<p>As solu\u00e7\u00f5es foram apresentadas na forma de hist\u00f3rias e\u00a0encenadas pelos participantes. Cada grupo escolheu uma pessoa\u00a0para representar o ATM, outra, o cliente, e uma terceira para\u00a0representar uma alternativa de ponto de contato para a solu\u00e7\u00e3o.\u00a0Os outros participantes foram os diretores do \u201cteatro\u201d e pensaram\u00a0em solu\u00e7\u00f5es (funcionalidades e servi\u00e7os) que transformariam a\u00a0experi\u00eancia do cliente atual com o caixa eletr\u00f4nico.<\/p>\n<p>\u00a0<\/p>\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/content.mjvinnovation.com\/e-book-prototipagem-rapida\" target=\"_blank\" rel=\"noreferrer noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"465\" src=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2023\/12\/E-Book_Prototipagem_Rapida_pecas_divulgacao_CTA-1024x465.png\" alt=\"\" class=\"wp-image-41012\" srcset=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2023\/12\/E-Book_Prototipagem_Rapida_pecas_divulgacao_CTA-1024x465.png 1024w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2023\/12\/E-Book_Prototipagem_Rapida_pecas_divulgacao_CTA-720x327.png 720w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2023\/12\/E-Book_Prototipagem_Rapida_pecas_divulgacao_CTA-285x130.png 285w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2023\/12\/E-Book_Prototipagem_Rapida_pecas_divulgacao_CTA-768x349.png 768w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2023\/12\/E-Book_Prototipagem_Rapida_pecas_divulgacao_CTA-1536x698.png 1536w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2023\/12\/E-Book_Prototipagem_Rapida_pecas_divulgacao_CTA.png 1604w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"Em termos de validar as ideias geradas, os Design Thinkers s\u00e3o leg\u00edtimos mestres. Eles praticam\u00a0diversas t\u00e9cnicas de\u00a0prototipagem, que os ajudam a ir a fundo nas quest\u00f5es que precisam ser observadas quando est\u00e3o criando um novo produto ou servi\u00e7o.","protected":false},"author":6,"featured_media":10953,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1667,149],"tags":[],"class_list":["post-10952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-sprint-pt-br","category-metodologias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Design Thinking: prototipando atrav\u00e9s da encena\u00e7\u00e3o<\/title>\n<meta name=\"description\" content=\"Entenda o que \u00e9 a ferramenta de encena\u00e7\u00e3o no Design Thinking e veja cases pr\u00e1ticos da sua utiliza\u00e7\u00e3o no dia a dia das empresas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/design-thinking-prototipando-pela-encenacao\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Design Thinking: prototipando atrav\u00e9s da encena\u00e7\u00e3o\" \/>\n<meta property=\"og:description\" content=\"Entenda o que \u00e9 a ferramenta de encena\u00e7\u00e3o no Design Thinking e veja cases pr\u00e1ticos da sua utiliza\u00e7\u00e3o no dia a dia das empresas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/design-thinking-prototipando-pela-encenacao\/\" \/>\n<meta property=\"og:site_name\" content=\"MJV Technology &amp; 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