{"id":10883,"date":"2016-04-07T22:55:13","date_gmt":"2016-04-08T01:55:13","guid":{"rendered":"https:\/\/www.mjvinnovation.com\/blog\/como-as-empresas-inovam-na-pratica\/"},"modified":"2016-04-07T22:55:13","modified_gmt":"2016-04-08T01:55:13","slug":"como-as-empresas-inovam-na-pratica","status":"publish","type":"post","link":"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/como-as-empresas-inovam-na-pratica\/","title":{"rendered":"Inova\u00e7\u00e3o no Brasil: como as empresas inovam na pr\u00e1tica"},"content":{"rendered":"<p>Foi esse o olhar que buscamos ao realizar a\u00a0recente pesquisa &#8220;Mapa da Inova\u00e7\u00e3o no Brasil&#8221;, na qual tivemos a oportunidade de conhecer melhor\u00a0mais de 200 l\u00edderes de grandes empresas brasileiras\u00a0de diversos segmentos, e de entender como eles aplicam a inova\u00e7\u00e3o na pr\u00e1tica. A pesquisa inspirou a cria\u00e7\u00e3o do\u00a0artigo publicado neste m\u00eas na revista Harvard Business Review Brasil.<\/p>\n<h2>Como as empresas brasileiras inovam na pr\u00e1tica?<\/h2>\n<p><em>*Artigo original para a HBR Brasil,\u00a0por\u00a0Maur\u00edcio Vianna, Ysmar Vianna, Clarice Falc\u00e3o e Bruno Medina<\/em><\/p>\n<p>A percep\u00e7\u00e3o mais evidente\u00a0\u00e9 de que, no quesito inova\u00e7\u00e3o, o Brasil ainda \u00e9 um &#8220;adolescente em desenvolvimento&#8221;. Na \u00faltima edi\u00e7\u00e3o do Global Innovation Index, estudo anual que compara indicadores de inova\u00e7\u00e3o em mais de 140 pa\u00edses, o pa\u00eds\u00a0ficou em 70\u00b0 lugar, abaixo de pa\u00edses menos abastados como Qu\u00eania e Uganda.<\/p>\n<p>Esse dado, por\u00e9m, n\u00e3o desanima; apenas\u00a0demonstra que h\u00e1 um caminho de <strong>oportunidades<\/strong> a ser explorado. Nesse sentido, o &#8220;Mapa da Inova\u00e7\u00e3o no Brasil&#8221;, cuja vers\u00e3o completa divulgaremos\u00a0no m\u00eas de maio, traz dados valiosos: a grande maioria dos entrevistados no\u00a0estudo (85%) declarou que sua empresa realizou pelo menos um projeto ligado \u00e0 inova\u00e7\u00e3o no ano de 2015. Eles apontaram, ainda, os principais t\u00f3picos de investimentos em inova\u00e7\u00e3o em 2016.<\/p>\n<p><a href=\"http:\/\/hbrbr.com.br\/como-as-empresas-brasileiras-inovam-na-pratica\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-mce-target=\"_blank\"><img decoding=\"async\" style=\"width: 507px; display: block; margin-left: auto; margin-right: auto;\" title=\"Infogr\u00e1fico - Reprodu\u00e7\u00e3o Harvard Business Review\" data-src=\"http:\/\/cdn2.hubspot.net\/hubfs\/455690\/CTA\/HBR_reproducao_.png\" alt=\"Infogr\u00e1fico - Reprodu\u00e7\u00e3o Harvard Business Review\" width=\"507\" data-constrained=\"true\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/a><\/p>\n<p>Quer saber mais sobre os principais focos dos projetos de inova\u00e7\u00e3o, a vis\u00e3o dos executivos brasileiros e as principais dificuldades para inovar?<strong>\u00a0Leia no <a href=\"http:\/\/hbrbr.com.br\/como-as-empresas-brasileiras-inovam-na-pratica\/\" target=\"_blank\" rel=\"noopener noreferrer\">artigo completo<\/a>\u00a0publicado na\u00a0HBR Brasil.<\/strong><\/p>\n<p><a href=\"https:\/\/conteudo.mjv.com.br\/webinar\/update-or-die\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-25871 size-full\" src=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2016\/04\/cta-update-or-dia.jpg\" alt=\"Acesso ao ebook Update or Die\" width=\"757\" height=\"310\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Como j\u00e1 citamos aqui em nosso Blog, para inovar \u00e9 preciso olhar para dentro da empresa e tamb\u00e9m para fora dela, percebendo com aten\u00e7\u00e3o o mercado.","protected":false},"author":6,"featured_media":10884,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1638,143,146],"tags":[],"class_list":["post-10883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-thinking-pt-br","category-inovacao","category-modelos-de-negocio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inova\u00e7\u00e3o no Brasil: como as empresas inovam na pr\u00e1tica<\/title>\n<meta name=\"description\" content=\"Veja os principais insights do estudo da MJV sobre o cen\u00e1rio da inova\u00e7\u00e3o no Brasil e descubra como as empresas inovam na pr\u00e1tica.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/como-as-empresas-inovam-na-pratica\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inova\u00e7\u00e3o no Brasil: como as empresas inovam na pr\u00e1tica\" \/>\n<meta property=\"og:description\" content=\"Veja os principais insights do estudo da MJV sobre o cen\u00e1rio da inova\u00e7\u00e3o no Brasil e descubra como as empresas inovam na pr\u00e1tica.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/como-as-empresas-inovam-na-pratica\/\" \/>\n<meta property=\"og:site_name\" content=\"MJV Technology &amp; 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