{"id":10860,"date":"2016-04-12T04:30:13","date_gmt":"2016-04-12T07:30:13","guid":{"rendered":"https:\/\/www.mjvinnovation.com\/blog\/como-financiar-projetos-de-inovacao\/"},"modified":"2016-04-12T04:30:13","modified_gmt":"2016-04-12T07:30:13","slug":"como-financiar-projetos-de-inovacao","status":"publish","type":"post","link":"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/como-financiar-projetos-de-inovacao\/","title":{"rendered":"Como financiar projetos de inova\u00e7\u00e3o"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">*Artigo original para a HBR Brasil por Maur\u00edcio Vianna, Ysmar Vianna, Clarice Falc\u00e3o e Bruno Medina<\/span><\/i><\/p>\n<p>Como a maioria das corpora\u00e7\u00f5es nacionais n\u00e3o disp\u00f5em de um or\u00e7amento espec\u00edfico destinado \u00e0 inova\u00e7\u00e3o, na pr\u00e1tica esse tipo de investimento desfalca outros, considerados como \u201cmais tang\u00edveis\u201d.<\/p>\n<h4>Ent\u00e3o, como as empresas brasileiras inovam na pr\u00e1tica?<\/h4>\n<p><span style=\"font-weight: 400;\"><a href=\"http:\/\/blog.mjv.com.br\/principais-barreiras-a-inovacao-no-brasil\" target=\"_blank\" rel=\"noopener noreferrer\">Neste post<\/a> j\u00e1 publicado em nosso Blog,<\/span>\u00a0apontamos\u00a0<span style=\"font-weight: 400;\">as tr\u00eas principais barreiras \u00e0 inova\u00e7\u00e3o colocadas pelos l\u00edderes brasileiros:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dificuldade em tangibilizar resultados dos projetos;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Financiar projetos ligados \u00e0 inova\u00e7\u00e3o;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Identificar l\u00edderes internos para apoiar as iniciativas.<\/span><\/li>\n<\/ul>\n<p>Muito embora olhar para esses desafios possa parecer desanimador, o cen\u00e1rio real demonstra que, apesar dessas dificuldades, os executivos encontram espa\u00e7o para investir na \u00e1rea.\u00a0Seja reduzindo outros projetos, seja disponibilizando um or\u00e7amento mais enxuto para inovar, muitas organiza\u00e7\u00f5es\u00a0fazem suas ideias sa\u00edrem do papel.<\/p>\n<p>Veja quais s\u00e3o os tipos de projetos mais escolhidos para investimentos:<\/p>\n<p><span style=\"font-weight: 400;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" style=\"width: 406px;\" title=\"Investimentos ligados \u00e0 inova\u00e7\u00e3o - Mapa da Inova\u00e7\u00e3o - Blog MJV\" src=\"http:\/\/cdn2.hubspot.net\/hubfs\/455690\/Blog\/blog_novo\/MJV_Mapa_da_Inovao_.png\" alt=\"Investimentos ligados \u00e0 inova\u00e7\u00e3o - Mapa da Inova\u00e7\u00e3o - Blog MJV\" width=\"369\" height=\"569\" data-constrained=\"true\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quer saber mais sobre os principais focos dos projetos de inova\u00e7\u00e3o, a vis\u00e3o dos executivos, cases com Design Thinking e muito mais?<\/span><\/p>\n<p><strong><span style=\"font-weight: 400;\">Leia em nosso <\/span><a href=\"http:\/\/hbrbr.com.br\/como-as-empresas-brasileiras-inovam-na-pratica\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">artigo completo<\/span><\/a><span style=\"font-weight: 400;\"> publicado\u00a0na revista Harvard Business Review Brasil neste m\u00eas. E n\u00e3o deixe de acompanhar nossas redes para entender mais sobre o assunto!<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Apesar da consci\u00eancia dos executivos a respeito da necessidade em inovar, a dificuldade em obter financiamento para projetos ainda aparece como um dos obst\u00e1culos.","protected":false},"author":6,"featured_media":10861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[143],"tags":[],"class_list":["post-10860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inovacao"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Como financiar projetos de inova\u00e7\u00e3o - MJV Technology &amp; Innovation<\/title>\n<meta name=\"description\" content=\"Leia neste post como financiar projetos de inova\u00e7\u00e3o e como a maioria das corpora\u00e7\u00f5es nacionais n\u00e3o disp\u00f5em de um or\u00e7amento espec\u00edfico destinado \u00e0 inova\u00e7\u00e3o.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/como-financiar-projetos-de-inovacao\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como financiar projetos de inova\u00e7\u00e3o - MJV Technology &amp; 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