{"id":10563,"date":"2016-09-15T14:00:53","date_gmt":"2016-09-15T17:00:53","guid":{"rendered":"https:\/\/www.mjvinnovation.com\/blog\/transformacao-digital-e-inovacao-do-ensino-a-distancia\/"},"modified":"2016-09-15T14:00:53","modified_gmt":"2016-09-15T17:00:53","slug":"transformacao-digital-e-inovacao-do-ensino-a-distancia","status":"publish","type":"post","link":"https:\/\/www.mjvinnovation.com\/pt-br\/blog\/transformacao-digital-e-inovacao-do-ensino-a-distancia\/","title":{"rendered":"Transforma\u00e7\u00e3o Digital e inova\u00e7\u00e3o do Ensino \u00e0 Dist\u00e2ncia"},"content":{"rendered":"<p>Criar v\u00e1rias\u00a0melhorias<em> incrementais<\/em>\u00a0pode acabar gerando uma altera\u00e7\u00e3o <em>disruptiva<\/em> no comportamento dos usu\u00e1rios. J\u00e1 parou para pensar nisso?<\/p>\n<p>A MJV trabalhou para inovar o Ensino \u00e0 Dist\u00e2ncia de uma das maiores empresas de EAD do mundo. Confira o que a gente tem para compartilhar sobre as li\u00e7\u00f5es de Transforma\u00e7\u00e3o Digital aprendidas com o Design Thinking.<\/p>\n<h3>CONTEXTO E DESAFIO<\/h3>\n<p>Um grupo\u00a0educacional apostou\u00a0no <a href=\"https:\/\/www.mjvinnovation.com\/pt-br\/design-thinking\/\" target=\"_blank\" rel=\"noopener noreferrer\">Design Thinking<\/a>\u00a0para criar um\u00a0novo modelo de\u00a0educa\u00e7\u00e3o \u00e0 dist\u00e2ncia,\u00a0come\u00e7ando pelo\u00a0ambiente\u00a0virtual de\u00a0aprendizagem (AVA) de suas\u00a0universidades. O desafio era manter a lideran\u00e7a no\u00a0mercado EAD em um\u00a0ambiente que ainda\u00a0est\u00e1 amadurecendo,\u00a0mas se mostra cada\u00a0vez mais competitivo.<\/p>\n<p>Outros desafios identificados atrav\u00e9s da pesquisa desk\u00a0s\u00e3o: a taxa de\u00a0evas\u00e3o superior ao do\u00a0modelo presencial e a\u00a0crise econ\u00f4mica que\u00a0limitou o acesso ao\u00a0financiamento\u00a0estudantil.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"\" style=\"display: block; margin-left: auto; margin-right: auto; width: 786px;\" title=\"Design Thinking para EaD - Blog MJV\" src=\"http:\/\/cdn2.hubspot.net\/hubfs\/455690\/Blog\/blog_novo\/DesignThinkingparaEaD_MJV-1.png\" alt=\"Design Thinking para EaD - Blog MJV\" width=\"770\" height=\"527\" data-constrained=\"true\" \/><\/p>\n<h3>SOLU\u00c7\u00c3O &#8211;\u00a0PROT\u00d3TIPO DE UM NOVO AVA PARA A COMPANHIA<\/h3>\n<p>Ao todo, o processo gerou 117 ideias que foram testadas com 27 alunos de duas<br \/>\nuniversidades. O novo AVA possui enfoque em organiza\u00e7\u00e3o dos estudos, intera\u00e7\u00e3o com<br \/>\na turma e elementos de gamifica\u00e7\u00e3o, aspectos reconhecidos na etapa de imers\u00e3o.<\/p>\n<p><img decoding=\"async\" style=\"--smush-placeholder-width: 770px; --smush-placeholder-aspect-ratio: 770\/335;width: 851px;\" title=\"Prot\u00f3tipo com Design Thinking - Blog MJV\" data-src=\"http:\/\/cdn2.hubspot.net\/hubfs\/455690\/Blog\/blog_novo\/DesignThinkingparaEaD_MJV_.png\" alt=\"Prot\u00f3tipo com Design Thinking - Blog MJV\" width=\"770\" height=\"335\" data-constrained=\"true\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/p>\n<h3>IMPACTO DO DT NA CULTURA EMPRESARIAL<\/h3>\n<p>O Design Thinking teve um impacto positivo na cultura da empresarial, pois permitiu:<\/p>\n<p style=\"text-align: left;\"><em>&#8211;<span style=\"font-size: 18px;\">\u00a0mapear\u00a0toda a Jornada dos Usu\u00e1rios e identificar os gargalos ou problemas enfrentados pelos alunos;<\/span><\/em><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 18px;\"><em>&#8211; quantificar quais aconteciam com maior e com menor freq\u00fc\u00eancia;<\/em><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 18px;\"><em>&#8211; verificar quais s\u00e3o os anseios e sugest\u00f5es dos estudantes para essas situa\u00e7\u00f5es;<\/em><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 18px;\"><em>&#8211; escolher um foco de trabalho: o desafio que podia ser solucionado pela empresa de educa\u00e7\u00e3o naquele momento;<\/em><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 18px;\"><em>&#8211; desenvolver, ent\u00e3o, prot\u00f3tipos de um novo ambiente virtual (AVA) com boa usabilidade;<\/em><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 18px;\"><em>&#8211; guardar ideias de\u00a0novos projetos a partir dos insights contidos no feedback sincero dos usu\u00e1rios;<\/em><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 18px;\"><em>&#8211; testar o prot\u00f3tipo desenvolvido com o p\u00fablico-alvo;<\/em><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 18px;\"><em>&#8211; trabalhar em conjunto com o cliente ao longo de todo do projeto;<\/em><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 18px;\"><em>&#8211; observar os resultados obtidos.<\/em><\/span><\/p>\n<p>Al\u00e9m de tudo isso, \u00a0atrav\u00e9s de um produto entreg\u00e1vel, foi poss\u00edvel fornecer ao cliente uma ilustra\u00e7\u00e3o clara dos desejos e impress\u00f5es dos usu\u00e1rios, o que empoderou a empresa na hora de escolher novos projetos de inova\u00e7\u00e3o posteriormente.<\/p>\n<h3>Esse material te ajudou?<\/h3>\n<p>Esperamos que tenha gostado dessa postagem! E na sua empresa, quantas etapas tem a jornada do usu\u00e1rio?<\/p>\n<p>Quais etapas s\u00e3o simples e quais\u00a0podem\u00a0oferecer alguma dificuldade? Quais s\u00e3o os problemas mais freq\u00fcentes e a raz\u00e3o?\u00a0Ou, a pergunta essencial: h\u00e1 um jeito melhor e mais barato de fazer isso?<\/p>\n<p>Saiba mais baixando nosso livro sobre <a href=\"http:\/\/conteudo.mjv.com.br\/ebook\/transformacao-digital\" target=\"_blank\" rel=\"noopener noreferrer\">Transforma\u00e7\u00e3o Digital<\/a>!<\/p>\n<p><a href=\"https:\/\/conteudo.mjv.com.br\/ebook\/transformacao-digital\"><img decoding=\"async\" class=\"aligncenter wp-image-25305 size-full lazyload\" data-src=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2019\/11\/e-book-Transformacao-Digital-1.png\" alt=\"\" width=\"770\" height=\"350\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 770px; --smush-placeholder-aspect-ratio: 770\/350;\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Esse post vai dar um exemplo de como a Transforma\u00e7\u00e3o Digital \u00e9 uma tarefa cont\u00ednua e que exige um processo de inova\u00e7\u00e3o estruturada.","protected":false},"author":6,"featured_media":10564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1638,147],"tags":[],"class_list":["post-10563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-thinking-pt-br","category-transformacao-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Transforma\u00e7\u00e3o Digital e inova\u00e7\u00e3o do Ensino \u00e0 Dist\u00e2ncia<\/title>\n<meta name=\"description\" content=\"Confira como a MJV inovou o Ensino \u00e0 Dist\u00e2ncia de uma das maiores empresas de EAD do mundo. 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