{"id":8567,"date":"2020-03-16T12:35:55","date_gmt":"2020-03-16T15:35:55","guid":{"rendered":"https:\/\/www.mjvinnovation.com\/blog\/business-analytics-preparez-votre-entreprise-a-la-culture-analytique\/"},"modified":"2020-03-16T12:35:55","modified_gmt":"2020-03-16T15:35:55","slug":"business-analytics-preparez-votre-entreprise-a-la-culture-analytique","status":"publish","type":"post","link":"https:\/\/www.mjvinnovation.com\/fr\/blog\/business-analytics-preparez-votre-entreprise-a-la-culture-analytique\/","title":{"rendered":"Business Analytics: pr\u00e9parez votre entreprise \u00e0 la culture analytique"},"content":{"rendered":"

Tout commence par la mentalit\u00e9 : d\u00e9veloppez un \u00ab\u00a0Mindset Data-first\u00a0\u00bb<\/span><\/h2>\n

Les organisations sont en pleine transformation num\u00e9rique et, de ce fait, elles travaillent d\u00e9j\u00e0 avec la culture des donn\u00e9es. Elle ne d\u00e9veloppent cependant pas toutes consciemment cette ligne de pens\u00e9e.<\/span><\/p>\n

Certaines ont m\u00eame la mentalit\u00e9 de l\u2019analyse de donn\u00e9es dans le board ex\u00e9cutif, mais elle n\u2019est pas r\u00e9pandue de la m\u00eame fa\u00e7on dansaux autres niveaux hierarchiques.\u00a0<\/span><\/p>\n

Dans ce cas, il est fondamental de d\u00e9velopper ce que les sp\u00e9cialistes nomment un \u00ab\u00a0mindset data-first\u00a0\u00bb, une pens\u00e9e qui place les donn\u00e9es en tant que protagonistes dans la strat\u00e9gie corporative pour la prise de d\u00e9cision.\u00a0<\/span><\/p>\n

Cet effort est calqu\u00e9 sur la conscientisation que la transformation num\u00e9rique n\u2019implique pas seulement de collecter plus de donn\u00e9es. Les entreprises se transforment pour se moderniser,\u00a0 et modernit\u00e9 signifie profiter de toutes les connaissances possibles sur les donn\u00e9es \u2014 internes et externes.\u00a0<\/span><\/p>\n

Pour atteindre le succ\u00e8s \u00e0 long terme, il faut prioriser l\u2019infrastructure et les ressources n\u00e9cessaires pour tirer profit et extraire tout le potentiel des donn\u00e9es.<\/span><\/p>\n

En m\u00eame temps, il est fondamental que tous les collaborateurs comprennent le pouvoir des donn\u00e9es et aient les capacit\u00e9s pour en tirer profit au quotidien.\u00a0<\/span><\/p>\n

Un\u00a0<\/span>conseil en or <\/b>: cr\u00e9ez des communications et organisez des conf\u00e9rences ; encouragez la r\u00e9alisation de cours sur les analyses de donn\u00e9es. Et, principalement, engagez des sp\u00e9cialistes et des professionnels en g\u00e9n\u00e9ral avec cette mentalit\u00e9 d\u00e9j\u00e0 construite.\u00a0<\/span><\/p>\n

Le Business Analytics requiert un contr\u00f4le de toutes les donn\u00e9es possibles et des objectifs mesurables<\/span><\/h2>\n

Ensuite, il faut prendre des d\u00e9cisions bas\u00e9es sur des donn\u00e9es. Et cela implique de les avoir. En tenant compte du faible co\u00fbt des plateformes de software bas\u00e9es en nuage, il n\u2019y a aucune excuse pour ne pas collecter, stocker et analyser les donn\u00e9es dont vous avez besoin pour avoir plus d\u2019agilit\u00e9 au niveau de la prise de d\u00e9cision.\u00a0<\/span><\/p>\n

L\u2019<\/span>entreprise doit analyser les donn\u00e9es g\u00e9n\u00e9r\u00e9es en interne avec des outils tels que Google Analytics, CRM, ERP, BI, etc. Et aussi celles collect\u00e9es dans des sources externes (m\u00e9dias sociaux, donn\u00e9es de concurrents, de march\u00e9, etc.).\u00a0<\/span><\/p>\n

la bonne nouvelle, c\u2019est que les outils de collecte et les techniques d\u2019analyse actuels permettent de transformer n\u2019importe quoi en donn\u00e9es.\u00a0<\/span><\/p>\n

Un autre point important <\/b>: d\u00e9finir des objectifs qui sont mesurables oblige l\u2019\u00e9quipe responsable \u00e0 analyser pourquoi elle n\u2019a pas r\u00e9ussi \u00e0 atteindre l\u2019objectif. La seule mani\u00e8re de prouver ce qui n\u2019a pas fonctionn\u00e9, c\u2019est de regarder les donn\u00e9es.\u00a0<\/span><\/p>\n

Cela doit vous aider \u00e0 voir quelles variables affectent quelles parties de votre business. Tout ce que l\u2019\u00e9quipe fait doit avoir une issue mesurable.\u00a0<\/span><\/p>\n

Ces \u00ab\u00a0objectifs\u00a0\u00bb ne sont pas seulement de haut niveau, ils doivent \u00e9galement \u00eatre utilis\u00e9s pour des projets consid\u00e9r\u00e9s comme mineurs dans le quotidien de l\u2019entreprise. Ceci aide non seulement \u00e0 \u00e9valuer les performances, mais doit \u00e9galement aider les professionnels \u00e0 sentir qu\u2019ils\u00a0<\/span>contribuent<\/b>\u00a0au r\u00e9sultat final de l\u2019entreprise.<\/span><\/p>\n

Assurez-vous que les donn\u00e9es soient disponibles pour tous<\/span><\/h2>\n

Apr\u00e8s avoir collect\u00e9 et stock\u00e9 toutes ces donn\u00e9es, vous devez \u00eatre certain qu\u2019elles sont disponibles pour tous dans votre organisation.<\/span><\/p>\n

Les donn\u00e9es ne devraient pas se trouver uniquement dans les mains des sp\u00e9cialistes en donn\u00e9es du d\u00e9partement de TI. Pour encourager une culture orient\u00e9e par donn\u00e9es, chaque d\u00e9partement doit s\u2019approprier les informations dont il a besoin pour prendre des d\u00e9cisions pertinentes et en temps utile.<\/span><\/p>\n

Pour que cela soit possible, la formation des employ\u00e9s est tr\u00e8s recommand\u00e9e.<\/span><\/p>\n

Recherchez une aide sp\u00e9cialis\u00e9e en Business Analytics<\/span><\/h2>\n

Enfin, un\u00a0<\/span>conseil<\/b>\u00a0tr\u00e8s important, sp\u00e9cialement pour les entreprises qui commence ce parcours\u00a0: recherchez quelqu\u2019un qui comprend le sujet.\u00a0<\/span><\/p>\n

Une bon consultant pourra vous aider \u00e0 cr\u00e9er un projet de Business Analytics, vous orienter dans l\u2019embauche de professionnels qualifi\u00e9s, indiquer des outils et int\u00e9grer des m\u00e9thodologies novatrices dans le quotidien de l\u2019entreprise.\u00a0<\/span><\/p>\n

L\u2019exp\u00e9rience et le regard ext\u00e9rieur apport\u00e9s par une entreprise sp\u00e9cialis\u00e9e peuvent faire avancer beaucoup plus rapidement le projet, en plus de collaborer pour que le \u00ab\u00a0mindset data-drive\u00a0\u00bb se d\u00e9veloppe avec moins de r\u00e9sistance dans votre entreprise.\u00a0<\/span><\/p>\n

Vous avez aim\u00e9 ? Voulez-vous que nous vous montrions comment renforcer les r\u00e9sultats de votre business, en priorisant l\u2019analyse de donn\u00e9es ?\u00a0 \u00a0Apprenez-en davantage sur ce th\u00e8me en t\u00e9l\u00e9chargeant notre\u00a0<\/span>e-book Design Driven Data Science !<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"L\u2019heure est venue de vous aider \u00e0 r\u00e9fl\u00e9chir sur la mani\u00e8re de pr\u00e9parer votre entreprise \u00e0 une culture analytique.","protected":false},"author":6,"featured_media":8568,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[123,1648],"tags":[],"class_list":["post-8567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-big-data-fr"],"acf":[],"yoast_head":"\nBusiness Analytics: pr\u00e9parez votre entreprise \u00e0 la culture analytique - MJV<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez dans ce blog de MJV la meilleure mani\u00e8re de pr\u00e9parer votre entreprise \u00e0 la culture analytique. 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