{"id":8525,"date":"2020-02-10T20:42:43","date_gmt":"2020-02-10T23:42:43","guid":{"rendered":"https:\/\/www.mjvinnovation.com\/blog\/vieillissement-de-la-population-comment-profiter-de-ce-scenario\/"},"modified":"2020-02-10T20:42:43","modified_gmt":"2020-02-10T23:42:43","slug":"vieillissement-de-la-population-comment-profiter-de-ce-scenario","status":"publish","type":"post","link":"https:\/\/www.mjvinnovation.com\/fr\/blog\/vieillissement-de-la-population-comment-profiter-de-ce-scenario\/","title":{"rendered":"Vieillissement de la population : comment profiter de ce sc\u00e9nario?"},"content":{"rendered":"

Au Br\u00e9sil, par exemple, le rythme de vieillissement de la population s’acc\u00e9l\u00e8re \u00e9galement. L’esp\u00e9rance de vie globale est pass\u00e9e de 45,5 ans en 1940 \u00e0 75,5 ans en 2015.<\/span><\/p>\n

Cela ne fait aucun doute, le vieillissement de la population est une r\u00e9alit\u00e9 avec laquelle, non seulement les organisations gouvernementales et les ONG devront composer, mais aussi toutes les entreprises qui souhaitent \u00eatre \u00e0 la pointe de leurs march\u00e9s.<\/span><\/p>\n

Dans cet article, nous apportons une s\u00e9rie d’exemples de segments de march\u00e9 qui travaillent d\u00e9j\u00e0 pour dribbler les d\u00e9fis et profiter des opportunit\u00e9s du vieillissement de la population mondiale.<\/span><\/p>\n

Les opportunit\u00e9s que le vieillissement de la population apporte \u00e0 diff\u00e9rents march\u00e9s<\/span><\/h2>\n

Il existe d\u00e9j\u00e0 tout un march\u00e9 destin\u00e9 a\u00e0 ces\u00a0 personnes. Des maisons intelligentes aux services innovants, de l’apprentissage tout au long de la vie (sur le terrain traditionnel et en ligne) aux nouvelles offres dans l’alimentation, le transport et les voyages, un vaste march\u00e9 lucratif s\u2019ouvre pour de nouveaux produits, services et innovations.<\/span><\/p>\n

Certains secteurs ont davcantage de maturit\u00e9 sur ce sujet, comme vous le verrez ci-dessous.<\/span><\/p>\n

Secteur des services financiers<\/span><\/h3>\n

Le secteur des services financiers est un exemple de succ\u00e8s lorsque le sujet est le service aux personnes plus \u00e2g\u00e9es \u2013 principalement celles qui pr\u00e9voient de prendre leur retraite.<\/span><\/p>\n

Dans la mesure o\u00f9 les clients se pr\u00e9parent \u00e0 des vies plus longues, la retraite demeure un puissant moteur de croissance. Mais un march\u00e9 financier pour les travailleurs et les entrepreneurs plus \u00e2g\u00e9s se d\u00e9veloppe \u00e9galement rapidement.<\/span><\/p>\n

Pouss\u00e9 par des actifs financiers contr\u00f4l\u00e9s par des investisseurs plus \u00e2g\u00e9s, ce segment du march\u00e9 de long\u00e9vit\u00e9 ne peut simplement plus \u00eatre ignor\u00e9. Et cela prend tout son sens, \u00e0 partir du moment o\u00f9, selon une <\/span>\u00e9tude faite par Morgan Stanley<\/b><\/a>, les personnes de 60 ans et plus d\u00e9tiennent la plus grande part de la richesse dans le monde (70% des revenus disponibles aux \u00c9tats-Unis par exemple).<\/span><\/p>\n

Reactive, la Bank of America Merrill Lynch est en train de former sa force de travail \u00e0 comprendre les besoins de leurs clients plus \u00e2g\u00e9s. Le banque reconnait que l\u2019augmentation de la long\u00e9vit\u00e9 am\u00e8ne \u00e0 de nouveaux choix de soins de sant\u00e9, de probl\u00e8mes de logement et des questions sur la pension et la s\u00e9curit\u00e9 financi\u00e8re.\u00a0<\/span><\/p>\n

R\u00e9alis\u00e9 en partenariat avec l\u2019USC Leonard Davis School of Gerontology, le\u00a0<\/span>programme de formation<\/b><\/a>\u00a0de long\u00e9vit\u00e9 de l\u2019entreprise fournit des enseignements aux conseillers financiers \u00e0 propos des priorit\u00e9s et des objectifs des personnes \u00e2g\u00e9es.<\/span><\/p>\n

G\u00e9ants de la technologie<\/span><\/h3>\n

\u00c9galement, il convient de mettre en \u00e9vidence les entreprises du secteur des Technologies de l’information, qui sont toujours parmi celles qui investissent le plus dans les innovations. Toutes les \u00e9tudes sur le th\u00e8me du vieillissement de la population citent des cas de succ\u00e8s dans le traitement de ce public.<\/span><\/p>\n

Un exemple est <\/span>Intel<\/b><\/a>, qui travaille sur un logiciel d’acc\u00e8s \u00e0 Internet qui signale des probl\u00e8mes de sant\u00e9, et met en place des projets pour permettre que des <\/span>outils<\/span> analysent et communiquent des donn\u00e9es de sant\u00e9 plus rapidement que jamais via des connexions Internet 5G.<\/span><\/p>\n

Vente au d\u00e9tail<\/span><\/h3>\n

Avec des maisons plus compactes et des app\u00e9tits mod\u00e9r\u00e9s, les personnes \u00e2g\u00e9es font plus souvent des courses, mais plus petites, favorisant ainsi le secteur des magasins de proximit\u00e9. La tendance est d\u00e9j\u00e0 visible en Europe, o\u00f9 des op\u00e9rateurs de grande taille comme Tesco, Carrefour et REWE ouvrent \u00e9galement des magasins plus petits.<\/span><\/p>\n

Certaines adaptations relativement simples peuvent am\u00e9liorer les ventes. Par exemple, \u00ab la cha\u00eene de magasins de proximit\u00e9 Lawson au Japon a r\u00e9nov\u00e9 des unit\u00e9s dans des zones \u00e0 forte concentration de personnes \u00e2g\u00e9es, en agrandissant les all\u00e9es, en abaissant les rayons et en stockant davantage de produits qui attirent les consommateurs plus \u00e2g\u00e9s\u00a0\u00bb.<\/span><\/p>\n

March\u00e9 du fitness br\u00e9silien<\/span><\/h3>\n

Pour terminer, une donn\u00e9es tr\u00e8s curieuse\u00a0: le nombre de personnes \u00e2g\u00e9es qui fr\u00e9quentent les salles de sports augmente de mani\u00e8re vertigineuse au Br\u00e9sil. Et les entreprises dans ce domaine ont investi dans cette nouvelle r\u00e9alit\u00e9.\u00a0<\/span><\/p>\n

Une\u00a0<\/span>\u00e9tude<\/b><\/a>\u00a0r\u00e9cente, \u00e9labor\u00e9e par l\u2019Associa\u00e7\u00e3o Brasileira de Academias (Acad Brasil), en partenariat avec la PUC-SP et la PUC-RJ, a montr\u00e9 que le nombre de personnes de plus de 60 ans faisant r\u00e9guli\u00e8rement \u00ab\u00a0de la musculation\u00a0\u00bb a augment\u00e9 de 5 \u00e0 30% lors de la derni\u00e8re d\u00e9cennie, en aidant \u00e0 faire cro\u00eetre un march\u00e9 qui repr\u00e9sente aux alentours de l\u2019\u00e9quivalent de 150 millions d\u2019euros par an dans le pays.<\/span><\/p>\n

Comme vous pouvez le voir, il existe d\u00e9j\u00e0 plusieurs secteurs se pr\u00e9parant pour le vieillissement de la population. Ce qui, jusqu\u2019il y a peu, \u00e9tait vu comme un grand probl\u00e8me, s\u2019est r\u00e9v\u00e9l\u00e9 un terrain d\u2019opportunit\u00e9s. Cela requiert \u00e9videmment des connaissances et une planification.\u00a0<\/span><\/p>\n

Et votre entreprise est-elle branch\u00e9e sur les changements profonds que le vieillissement de la population est en train de causer ?\u00a0<\/span><\/p>\n

\u2192 Des extraits de ce texte se trouvent dans l\u2019e-book\u00a0<\/span>Vieillissement de la population : que faire quand les consommateurs auront 100 ans<\/b><\/a>. T\u00e9l\u00e9chargez-le d\u00e8s maintenant pour vous ce th\u00e8me !<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"Selon l\u2019Organisation des Nations Unies, d\u2019ici \u00e0 2050, le nombre de personnes de 60 ans ou plus devrait doubler dans le monde entier.","protected":false},"author":6,"featured_media":8526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111,1647,1659],"tags":[],"class_list":["post-8525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-experience-client","category-innovation-fr","category-marketing-fr"],"acf":[],"yoast_head":"\nVieillissement de la population : comment profiter de ce sc\u00e9nario? - MJV<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez dans ce blog les opportunit\u00e9s que le veillissement de la population mondiale offre aux entreprises, avec des exemples d'initiatives \u00e0 succ\u00e8s\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mjvinnovation.com\/fr\/blog\/vieillissement-de-la-population-comment-profiter-de-ce-scenario\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vieillissement de la population : comment profiter de ce sc\u00e9nario? 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