{"id":33449,"date":"2023-01-11T18:46:41","date_gmt":"2023-01-11T21:46:41","guid":{"rendered":"https:\/\/www.mjvinnovation.com\/?p=33449"},"modified":"2023-01-11T18:46:57","modified_gmt":"2023-01-11T21:46:57","slug":"tres-razones-de-peso-para-visitar-mjv-en-nrf-2023-retails-big-show","status":"publish","type":"post","link":"https:\/\/www.mjvinnovation.com\/es\/blog\/tres-razones-de-peso-para-visitar-mjv-en-nrf-2023-retails-big-show\/","title":{"rendered":"Tres razones de peso para visitar MJV en NRF 2023: Retail&#8217;s Big Show"},"content":{"rendered":"\n<p>Siga leyendo para saber un poco m\u00e1s sobre el acontecimiento, nuestra participaci\u00f3n y tres razones para venir a visitarnos al evento.<\/p>\n\n\n\n<p><strong>Acerca de NRF 2023<\/strong><\/p>\n\n\n\n<p><strong>NRF 2023: Retail&#8217;s Big Show<\/strong> es el principal evento anual de retail en el mundo, al que acuden unos 40.000 especialistas del sector procedentes de casi 100 pa\u00edses. El evento tendr\u00e1 lugar en el <strong>Centro de Convenciones Jacob K. Javits de Nueva York<\/strong>, y promete una experiencia incre\u00edble para todos los participantes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Inauguraci\u00f3n<\/strong><\/h3>\n\n\n\n<p>&#8211; Fiesta de inauguraci\u00f3n: <strong>14 de enero<\/strong><\/p>\n\n\n\n<p>&#8211; Conferencia Expo: <strong>15-17 de enero<\/strong><\/p>\n\n\n\n<p>NRF ofrece ideas innovadoras a todos los que trabajan en el sector de retail. El evento l\u00edder para retail ofrece 3 d\u00edas que consisten en:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"167\" src=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2023\/01\/big-numbers_Prancheta-1-1024x167.png\" alt=\"\" class=\"wp-image-33475\" srcset=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2023\/01\/big-numbers_Prancheta-1-1024x167.png 1024w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2023\/01\/big-numbers_Prancheta-1-720x118.png 720w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2023\/01\/big-numbers_Prancheta-1-285x47.png 285w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2023\/01\/big-numbers_Prancheta-1-768x126.png 768w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2023\/01\/big-numbers_Prancheta-1-1536x251.png 1536w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2023\/01\/big-numbers_Prancheta-1-2048x335.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">MJV en NRF<\/h2>\n\n\n\n<p>MJV contar\u00e1 con un quiosco en NRF 2023, lo que representa una oportunidad excepcional para establecer contactos, reunirnos e innovar de forma colaborativa; algo que estamos deseando hacer.&nbsp;<\/p>\n\n\n\n<p>Pero para los asistentes a la gran feria del comercio minorista, \u00bfqu\u00e9 nos hace destacar entre todos los dem\u00e1s <strong>\u00ab40.000 especialistas de Retail on-site\u00bb<\/strong>? \u00bfPor qu\u00e9 deber\u00eda acercarse a nuestro stand?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. El saber hacer de MJV en Retail<\/h2>\n\n\n\n<p>Con 25 a\u00f1os de experiencia en el sector minorista, MJV ha estado all\u00ed y se ha comprado la camiseta. En particular, hemos visto c\u00f3mo se transformaba el sector en la era digital. Gracias a nuestra experiencia en la realizaci\u00f3n de m\u00e1s de 500 proyectos en el sector minorista y de bienes de consumo, estamos seguros de que podemos encontrar la respuesta a cualquier reto que se le plantee. Nos enorgullecemos de ofrecer soluciones de vanguardia para el comercio minorista y los bienes de consumo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"267\" data-src=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2023\/01\/big-numbers-02-1024x267.png\" alt=\"\" class=\"wp-image-33470 lazyload\" data-srcset=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2023\/01\/big-numbers-02-1024x267.png 1024w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2023\/01\/big-numbers-02-720x188.png 720w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2023\/01\/big-numbers-02-285x74.png 285w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2023\/01\/big-numbers-02-768x200.png 768w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2023\/01\/big-numbers-02-1536x400.png 1536w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2023\/01\/big-numbers-02-2048x534.png 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/267;\" \/><\/figure>\n\n\n\n<p>\u00c9stos son algunos de los retos del sector para los que hemos elaborado soluciones recientemente:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Segmentaci\u00f3n y personalizaci\u00f3n de clientes<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Venta directa al consumidor y B2B2C<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Transformaci\u00f3n ESG y gesti\u00f3n de residuos<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Estrategias omnicanal<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Cumplimiento y log\u00edstica de supply chain<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Pago sin fricciones<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"469\" data-src=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2023\/01\/solutions-01-1024x469.png\" alt=\"\" class=\"wp-image-33465 lazyload\" data-srcset=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2023\/01\/solutions-01-1024x469.png 1024w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2023\/01\/solutions-01-720x330.png 720w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2023\/01\/solutions-01-285x130.png 285w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2023\/01\/solutions-01-768x352.png 768w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2023\/01\/solutions-01-1536x703.png 1536w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2023\/01\/solutions-01-2048x938.png 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/469;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">2. Oportunidad de conocer a nuestro equipo de expertos<\/h2>\n\n\n\n<p>Dirigidos por nuestro carism\u00e1tico l\u00edder, el <strong>CEO<\/strong> <strong>Mauricio Vianna<\/strong>, llevaremos a NRF 2023 a lo mejor y m\u00e1s brillante de nuestro equipo. <strong>Mauricio<\/strong> aporta por s\u00ed solo un vasto conocimiento digital y tecnol\u00f3gico, flanqueado por dos de los principales directores de MJV, <strong>Bruna Lopes (Head of Innovation USA)<\/strong> y <strong>Ricardo Sep\u00falveda (Chief Technology Officer)<\/strong>.<\/p>\n\n\n\n<p>Con su experiencia en dise\u00f1o e innovaci\u00f3n, <strong>Bruna<\/strong> aporta a nuestro equipo de NRF ese toque creativo y ese saber hacer tan importantes. Tambi\u00e9n ha trabajado en varios proyectos para algunas de las empresas de gran consumo m\u00e1s importantes del mundo.\u00a0<\/p>\n\n\n\n<p><strong>Ricardo<\/strong>, por su parte, es un apasionado de la tecnolog\u00eda, la innovaci\u00f3n y los gadgets; est\u00e1 al tanto de las \u00faltimas innovaciones del sector minorista. Y si lo que busca es alguien que le tome el pulso a los datos, \u00e9l es su hombre.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"869\" height=\"585\" data-src=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2023\/01\/experts-BP.png\" alt=\"\" class=\"wp-image-33460 lazyload\" data-srcset=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2023\/01\/experts-BP.png 869w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2023\/01\/experts-BP-602x405.png 602w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2023\/01\/experts-BP-238x160.png 238w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2023\/01\/experts-BP-768x517.png 768w\" data-sizes=\"(max-width: 869px) 100vw, 869px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 869px; --smush-placeholder-aspect-ratio: 869\/585;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">3. Regalos MJV + Patrocinio y Contenido<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Regalos<\/h3>\n\n\n\n<p>Nuestros regalos y obsequios de NRF 2023 son dobles. Para empezar, las 100 primeras personas que nos visiten en nuestro stand recibir\u00e1n una copia f\u00edsica gratuita de nuestro libro <strong><a href=\"https:\/\/www.libroagilidadenlasempresas.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agilidad en las Empresas: Una Gu\u00eda Pr\u00e1ctica<\/a><\/strong>. Nuestra completa gu\u00eda sobre Agile repasa en detalle todas las facetas de la metodolog\u00eda, incluidas las mejores pr\u00e1cticas de implantaci\u00f3n.\u00a0<\/p>\n\n\n\n<p>En segundo lugar, organizaremos un sorteo en el que podr\u00e1 ganar un exclusivo taller de prospectiva estrat\u00e9gica. S\u00f3lo con participar en el concurso ya estar\u00e1s ayudando al medio ambiente. En cuanto a las 250 primeras suscripciones, patrocinaremos la plantaci\u00f3n de un \u00e1rbol en la selva amaz\u00f3nica en tu nombre.\u00a0<\/p>\n\n\n\n<p>Para participar en esta emocionante iniciativa, vis\u00edtenos en nuestro stand: <strong>Stand: #734, Nivel 1<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"528\" data-src=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2023\/01\/mapa-mjv-1024x528.png\" alt=\"\" class=\"wp-image-33455 lazyload\" data-srcset=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2023\/01\/mapa-mjv-1024x528.png 1024w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2023\/01\/mapa-mjv-720x371.png 720w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2023\/01\/mapa-mjv-285x147.png 285w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2023\/01\/mapa-mjv-768x396.png 768w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2023\/01\/mapa-mjv-1536x792.png 1536w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2023\/01\/mapa-mjv-2048x1056.png 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/528;\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Patrocinio<\/h3>\n\n\n\n<p>Pero eso no es todo; tambi\u00e9n nos hemos asociado con NRF para patrocinar una de sus giras:<\/p>\n\n\n\n<p>The Big Show Official Brooklyn\/Williamsburg Tour, en la que los participantes visitar\u00e1n innovadoras tiendas minoristas de Williamsburg para conocer las \u00faltimas tendencias del sector. Para m\u00e1s informaci\u00f3n o si est\u00e1 interesado en unirse a la gira, visite la marca de la <a href=\"https:\/\/nrfbigshow.nrf.com\/special-programs\/retail-store-tours\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Gira Oficial de Brooklyn de Big Show<\/strong><\/a>.<\/p>\n\n\n\n<p>Por \u00faltimo, tambi\u00e9n llevaremos contenido y ofertas exclusivas a NRF 2023. Material creado a partir del mapeo y an\u00e1lisis de las principales tendencias para el futuro de retail:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>C\u00f3mo desbloquear nuevas oportunidades de ingresos;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>C\u00f3mo ser m\u00e1s vanguardista y acelerar la innovaci\u00f3n;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>C\u00f3mo reducir costos mediante estrategias sostenibles.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u00a1Interact\u00fae con nosotros en NRF 2023!<\/h3>\n\n\n\n<p>As\u00ed que ah\u00ed lo tienen, una visi\u00f3n general de nuestra participaci\u00f3n en la extravagancia de retail m\u00e1s emocionante del a\u00f1o. Si va a asistir al evento, \u00a1ven a vernos!<\/p>\n\n\n\n<p>A nuestro equipo de MJV le encantar\u00eda conectar contigo en persona. Estamos abiertos al debate y a la creaci\u00f3n de redes, y deseamos ayudarte a resolver tus retos empresariales.<\/p>\n\n\n\n<p>As\u00ed que, de nuevo, ven y visitanos nuestro stand para ver contenido exclusivo (pero dese prisa para aprovechar nuestros regalos especiales de MJV).\u00a0 <strong>\u00danete nosotros en Nueva York en enero en <a href=\"https:\/\/nrfbigshow.nrf.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">NRF 2023: Retail&#8217;s Big Show<\/a><\/strong>. Estamos impacientes por compartir contigo nuestras mejores ideas sobre Retail.<\/p>\n\n\n\n<p>NRF 2023 est\u00e1 a la vuelta de la esquina. Mientras tanto, no olvides de hacer una consulta en nuestro nuevo Informe de Tendencias: El Multiverso de CPG &amp; Retail. En \u00e9l, podr\u00e1s vislumbrar lo que est\u00e1 por venir en t\u00e9rminos de innovaci\u00f3n, tecnolog\u00eda y experiencia de cliente (CX) en varias \u00e1reas de los bienes de consumo &amp; retail, as\u00ed como descubrir las respuestas a algunos de los mayores retos del sector. \u00a1Descarga ahora!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"790\" height=\"411\" data-src=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2023\/01\/mjv_cpg_fmcg_email_CTA.png\" alt=\"\" class=\"wp-image-33450 lazyload\" data-srcset=\"https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2023\/01\/mjv_cpg_fmcg_email_CTA.png 790w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2023\/01\/mjv_cpg_fmcg_email_CTA-720x375.png 720w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2023\/01\/mjv_cpg_fmcg_email_CTA-285x148.png 285w, https:\/\/www.mjvinnovation.com\/wp-content\/uploads\/2023\/01\/mjv_cpg_fmcg_email_CTA-768x400.png 768w\" data-sizes=\"(max-width: 790px) 100vw, 790px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 790px; 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