Increasing Monthly Conversion of a Loyalty Program by 115%

© MJV Technology & Innovation 

70%

The Results

Agile Transformation

of consumers expect companies to take an active stance on social, environmental, and political issues

According to a survey by "Social Sprout"

Transforming Traditional Marketing

When it comes to transformation, the most crucial step isn’t altering the process or methodology, it’s changing mindsets and culture.

MJV was tasked with increasing the conversion rates of a loyalty program, but the real linchpin was instilling the client's marketing team with an agile mindset.

Total Focus

Led by our agile and design thinking experts, the team underwent a two-day immersion to map user behavior and define marketing personas.

The following sprints were dedicated to testing and verifying the performance of several campaigns within a sample of 1.5 million people from a total database of 8 million.

The Waterfall-Agile transition improved prioritization and increased marketing productivity. The mindset calls for shorter planning, testing, and launching cycles to deliver more assertive features and generate value in less time.

Over 4 weeks, a multidisciplinary team of 12 client employees were chosen to focus exclusively on increasing conversion rates from redemption campaigns.

Agile Marketing

The Sweet Spot

Experimentation is one of the pillars of growth marketing and conversion rate optimization (CRO) hacks.

Focusing on a single objective, the team decided to experiment with new custom campaign targeting based on specific dates, frequency, and behavioral data.

Related Content

Total Focus

Led by our agile and design thinking experts, the team underwent a two-day immersion to map user behavior and define marketing personas.

The following sprints were dedicated to testing and verifying the performance of several campaigns within a sample of 1.5 million people from a total database of 8 million.

Agile Marketing

The Waterfall-Agile transition improved prioritization and increased marketing productivity. The mindset calls for shorter planning, testing, and launching cycles to deliver more assertive features and generate value in less time.

Over 4 weeks, a multidisciplinary team of 12 client employees were chosen to focus exclusively on increasing conversion rates from redemption campaigns.

The Sweet Spot

Experimentation is one of the pillars of growth marketing and conversion rate optimization (CRO) hacks.

Focusing on a single objective, the team decided to experiment with new custom campaign targeting based on specific dates, frequency, and behavioral data.

Agile delivers 5x better results than Waterfall and accelerates cultural transformation.

Experimentation & Growth Hacking

The result of the project was a 115% increase in campaign conversion rates.

The performance surpassed those of other teams in the waterfall system, with the remaining 6.5 million leads. The team also showed higher levels of productivity and engagement.

Lessons Learned

This project showcased the power of Agile’s principles and management to transform the context of teams, resulting in improvements in prioritization, focus, and productivity, while delivering value quickly.

Agile is setting new standards in project management. If you're unsure about how best to transition to Agile to experience a performance boost, talk to us today.

Increasing Monthly Conversion of a Loyalty Program by 115%

Agile delivers 5x better results than Waterfall and accelerates cultural transformation.

Transforming Traditional Marketing

When it comes to transformation, the most crucial step isn’t altering the process or methodology, it’s changing mindsets and culture.

MJV was tasked with increasing the conversion rates of a loyalty program, but the real linchpin was instilling the client's marketing team with an agile mindset.

Experimentation & Growth Hacking

The result of the project was a 115% increase in campaign conversion rates.

The performance surpassed those of other teams in the waterfall system, with the remaining 6.5 million leads. The team also showed higher levels of productivity and engagement.

The Results

Lessons Learned

This project showcased the power of Agile’s principles and management to transform the context of teams, resulting in improvements in prioritization, focus, and productivity, while delivering value quickly.

Agile is setting new standards in project management. If you're unsure about how best to transition to Agile to experience a performance boost, talk to us today.