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A strategy to increase sales and revenue stream.

Creating a Modular B2B2C Strategy For a Hardware Store Franchise

Industry: Retail  |  Client: Multinational Hardware Retailer

Industry: Retail  |  Client: Multinational Hardware Retailer

Creating a Modular B2B2C Strategy For a Hardware Store Franchise

A strategy to increase sales and revenue stream.

Industry: Retail  |  Client: Multinational Hardware Retailer

Industry: Retail 

 Client: Multinational Hardware Retailer

Case Study

Case Study

Implementing a profitable strategy in a different market

When it comes to adapting a business model for a new context, companies need to be sure they are shaping it to perfectly suit a new target audience.

MJV was tasked with assisting a hardware store franchise with executing a B2B2C strategy in a market where they already operated as a simple retailer.

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The Challenge

Ensuring the feasibility of their previous business model in a different market & culture, as well as finding out how to improve upon that original concept, surpassing its success.

A High-Fidelity O2O Prototype

The winning idea was to develop an Online-to-Offline strategy alongside an adaptation of the client’s successful business model. The core idea was to incentivize customers to look for products online, and then go in person to pick them up at the store.

The final solution was a new service model, validated through high-fidelity prototypes of an ecommerce and physical stores located inside a mall in Rio de Janeiro.

A solution is only as good as what you can prove, and MJV did this through a testing-as-a-service framework.

While our client ran the stores (both digital & physical), we took it upon ourselves to craft, test, and validate the strategy to determine if it should be implemented nationwide.

Validating a New Revenue Model Through Testing-as-a-Service

From B2C to B2B2C

Countless pieces of feedback were collected and used to design and improve our prototypes. The MJV team identified the market fit for the service model within the Brazilian market.

The O2O strategy assisted our client in their transition from a B2C business model to a B2B2C. Our team also mapped out the entire user, partner, and company experience for the idea’s operation and implementation.

What has changed?

• The client now has more direct access to end user data and information.

• Direct customers now pay the client continuously for their services instead of receiving a lump sum for their product.

• The new business model allows the client to have their brand seen by end users more directly and more often.

Moving into a new market is an excellent opportunity for growth. If you're struggling to cut out the middleman, integrate your physical and digital stores, increase your revenue stream, or validate your efforts to expand your consumer targets, let’s talk!

Reach out to us

An entire business and service plan developed alongside the customer to make the physical and digital points of sale tangible, besides a holistic marketing analysis on the strengths and opportunities the client can take advantage of.

Business Model & Service Plan

Our Solution

Fly or Die

4 Weeks

Carrying out tests to gather enough statistically significant data to validate the new business model.

Creating and running a high-fidelity prototype to collect customer feedback for 50 days and test the model’s effectiveness in an environment that mimics where the final product/service will be sold or executed.

High-Fidelity Prototyping & Concept Testing

A service design strategy that focuses on how services works, as well as a map of the paths (physical and digital) that customers take to complete a purchase — and a list of possible obstacles they might encounter within the journey.

Service Design & Customer Journey Mapping

A qualitative tool validated by customers’ feedback during the concept testing in order to better understand the audience for the new offering.

Personas

A communication strategy that defines how branding will positively affect sales, as well as branding pieces of content.

Creation of Brand Positioning 

A compilation of the trends across the market in which your product or service operates.

Benchmarking Report

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The Multiverse of CPG & Retail

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B2B2C: How Your Company Can Take Advantage of this Trend

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B2B2C: The Reasons, Requirements & Rewards

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O2O: Turning Online Traffic Into Offline Shoppers

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7 Ways Brick-and-Mortar Stores Are Changing

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 How Your Company Can Take Advantage of B2B2C

The Challenge

Ensuring the feasibility of their previous business model in a different market & culture, as well as finding out how to improve upon that original concept, surpassing its success.

Ensuring the feasibility of their previous business model in a different market & culture, as well as finding out how to improve upon that original concept, surpassing its success.

Implementing a profitable strategy in a different market

A High-Fidelity O2O Prototype

Our Solution

The winning idea was to develop an Online-to-Offline strategy alongside an adaptation of the client’s successful business model. The core idea was to incentivize customers to look for products online, and then go in person to pick them up at the store.

 
The final solution was a new service model, validated through high-fidelity prototypes of an ecommerce and physical stores located inside a mall in Rio de Janeiro. 

Fly or Die:

Validating a New Revenue Model Through Testing-as-a-Service

A solution is only as good as what you can prove, and MJV did this through a testing-as-a-service framework.

While our client ran the stores (both digital & physical), we took it upon ourselves to craft, test, and validate the strategy to determine if it should be implemented nationwide.

4 Weeks

Carrying out tests to gather enough statistically significant data to validate the new business model.

From B2C to B2B2C

Countless pieces of feedback were collected and used to design and improve our prototypes. The MJV team identified the market fit for the service model within the Brazilian market.

The O2O strategy assisted our client in their transition from a B2C business model to a B2B2C. Our team also mapped out the entire user, partner, and company experience for the idea’s operation and implementation.

• The client now has more direct access to end user data and information.

• Direct customers now pay the client continuously for their services instead of receiving a lump sum for their product.

• The new business model allows the client to have their brand seen by end users more directly and more often.

What has changed?

An entire business and service plan developed alongside the customer to make the physical and digital points of sale tangible, besides a holistic marketing analysis on the strengths and opportunities the client can take advantage of.

Business Model & Service Plan

Creating and running a high-fidelity prototype to collect customer feedback for 50 days and test the model’s effectiveness in an environment that mimics where the final product/service will be sold or executed.

High-Fidelity Prototyping & Concept Testing

A qualitative tool validated by customers’ feedback during the concept testing in order to better understand the audience for the new offering.

Personas

A service design strategy that focuses on how services works, as well as a map of the paths (physical and digital) that customers take to complete a purchase — and a list of possible obstacles they might encounter within the journey.

Service Design & Customer Journey Mapping

A communication strategy that defines how branding will positively affect sales, as well as branding pieces of content.

Creation of Brand Positioning 

A compilation of the trends across the market in which your product or service operates.

Benchmarking Report

Moving into a new market is an excellent opportunity for growth. If you're struggling to cut out the middleman, integrate your physical and digital stores, increase your revenue stream, or validate your efforts to expand your consumer targets, let’s talk!

Reach out to us