New products and digital services
New business models
Pioneering impact on the brand
The MJV has a complete innovation lab geared with the latest equipment. We have created customized solutions for national and multinational companies. Our user-focused methodology has the prototyping as a basis for all the projects we undertake.
The first stage of the Design Thinking process is called immersion. At that point the project team approaches the problem’s context, both, from the company's perspective (the client) and the end user’s perspective (the customer's customer).
After the data collection stages of the immersion stage, the next steps are analyzing and synthesizing the information collected. For this, the insights are arranged in a manner to obtain patterns and create challenges to assist in the comprehension of the problem.
This phase seeks to generate innovative ideas for the project’s theme and, to do so, we use the synthesis tools created in the analysis phase to stimulate creativity and generate solutions that are consistent with the context of the subject at hand.
The prototyping aims to assist the validation of the ideas generated and, despite being presented as one of the last stages of the design thinking process, and it can occur throughout the project, in parallel with the immersion and the Ideation stages.
MJV has a complete laboratory that can quickly prototype customized solutions.
Collaborative programming marathons; Co-creation of prototypes and contests.
Claims investigation; Accident prevention; Identification of comparative standards in insurance pricing; Identification equipment for driving behavior, which works with sensors installed in the car.
Intelligence for the physical space in stores through the use of sensors; A warning system for queues in order to optimize the cashiers’ operation in the stores, increasing productivity in retail chains.
Project Ensure: prototyping for residential and business monitoring through sensors: refrigerator control, stove, gas, air conditioning, lights and other equipment through the mobile phone.