Achieve greater engagement through solutions inspired by game mechanics!
What is GAMIFICATION?
The development of the science of Gamification originated from an obvious and historically proven fact: human beings are attracted to games. Over the centuries, games have been important pillars of practically all societies. Today, 3 billion hours are spent collectively every week on online games alone, reflecting the social and also economic importance of games for the lives of hundreds of millions of people. Gamification harnesses the engagement mechanisms used in games to solve practical problems. Although it may seem a fun thing in some cases, the ultimate goal of Gamification isn’t entertainment, but rather to stimulate engagement within a given group for a specific reason.
“Gamification has become an essential part of any business strategy as a way of digitally motivating people and evercoming barriers of scale, time, distance, connectedness and cost” – Gartner Group
HOW WE APPLY GAMIFICATION
UNDERSTAND MJV’S METHODOLOGY FOR GAMIFICATION
We have structured an exclusive department to develop Gamification projects, having identified corporations’ enormous demand to modify their traditional processes in order to adjust them to the mental model that governs a large share of their workers.
At this stage, we dive into the presented problems in order to define the premises for the businness and the profile os potential players.
Definition of gamification strategy to be adopted, followed by the development of prototypes and the execution of tests with users.
Final specification of the product/strategy and development of interface/software. Monitoring and support during implementation and results management.