Understand the real needs of your target audience through an innovative methodology centred on the human being.
The market, competitors and customers change, and companies need to be prepared for new ways of organising themselves and new meanings for products and services. Besides helping with the adaptation process, innovation offers a holistic vision and indispensable tools to identify opportunities and risks. Design Thinking is one of these tools, introducing a new way of thinking, bringing technology and people together.
Multidisciplinary teams that seek to understand comsumers and their need to co-create more intelligent and creative solution.
UNDERSTAND THE DESIGN THINKING METHODOLOGY
The first phase of the Design Thinking process is called Immersion. At this moment, the project team identifies and gets closer to the different aspects and contexts of a problem – from the perspective of both the company (customer) and end users (the customer’s customer). Immersion is divided into two stages: Preliminary and In-
Depth. The first provides an initial grasp of the challenge, while the second identifies needs and opportunities to guide the generation of solutions in the subsequent project phase: Ideation.
In this phase of Design Thinking, techniques are used to generate innovative ideas for the project theme, such as Co-Creation Workshops. To this end, synthesis tools created in the previous stage are used, to stimulate creativity and build solutions in line with the context of the subject in question. To bring together different expertise and perspectives, other members – such as users and professionals from the area – are invited to participate, as well as the project’s multidisciplinary team.
Prototyping is the phase in which the generated ideas can be validated and verified. A prototype helps to make an idea tangible, taking it from the abstract to the physical through a representation of reality. Despite being presented as one of the last phases of the Design Thinking process, Prototyping can take place throughout the project, alongside Immersion and Ideation.
After the prototypes have been tested, those that best fit the business’ reality and users’ needs (high-fidelity prototypes) are fine-tuned for implementation.